Assessing Contribution of Diversity Management in Managing Employees at International Level within Retail Sector: A Study on TESCO

This research proposal aims to assess the contribution of diversity management in managing employees at international level within retail sector, with a focus on TESCO. The study will explore the concept of diversity management, factors affecting it, and its role in managing employees. The research will use qualitative research type and thematic analysis for data collection and analysis.

Component A Research
proposal

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background of the study.............................................................................................................1
Research questions......................................................................................................................1
Research Aim and objectives......................................................................................................1
Rationale.....................................................................................................................................2
Significance of the study.............................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHOLODY..........................................................................................................5
Research type..............................................................................................................................5
Research approach .....................................................................................................................6
Research Philosophy...................................................................................................................6
Data collection............................................................................................................................6
Sampling.....................................................................................................................................6
Data analysis ..............................................................................................................................7
Ethical consideration...................................................................................................................7
Reliability and validity................................................................................................................7
Research limitation......................................................................................................................7
TIMELINE.......................................................................................................................................7
REFERENCES..............................................................................................................................10

Topic: To assess contribution of diversity management in managing employee at
international level within retail sector: A study on TESCO
INTRODUCTION
Background of the study
Retail sector is growing with the rapid speed and offering the number of employment
opportunities. The global retail sector is expected to grow at CAGR of 7.7% which indicates that
there are number of opportunities which can be derived by the firm operating at the international
level become successful. In the current era of retail sector at the international level it is
important for the organization to pay attention on having the relevant understanding of the
factors affecting its growth. Diversity management is related with having the procedure of
creating working environment that is both inclusive and diverse which allow organization to
have unique form of people so that accomplishing the objective of attaining success can become
possible. It play crucial role in gaining the ability to coordinate with the changing circumstances
in turn accomplishing the organizational objective of sustainability and profitability can become
possible. The present study is based on TESCO which is one of the international firm operating
in the retail sector for offering groceries, clothing, etc. products. Current investigation will
emphasize on using qualitative research type and thematic analysis for ascertaining role of
diversity management at international level with retail sector.
Research questions
 What is the concept of diversity management and its significance?
 Which are the factors affecting diversity management in managing employees at
international level within retail sector ?
 What is the role of diversity management in managing employees at international level
within TESCO?
 Which are the strategies pertaining to improvement for diversity management which can
favorably influence employee management at international level?
Research Aim and objectives
Aim
The main aim of the current investigation is to ascertain contribution of diversity
management in managing employees at international level within TESCO
Objectives
1

 To understand the concept and its significance of diversity management
 To identify the factors affecting diversity management in managing employees at
international level within retail sector
 To assess the role of diversity management in managing employees at international level
within TESCO
 To Recommend the strategies pertaining to improvement for diversity management
which can favorably influence employee management at international level.
Rationale
The main reason behind conducting the research on ascertaining role of diversity
management for employee management at the international level with in retail sector so that
crucial aspects for coordinating with changing circumstances can become possible. The current
study will TESCO to get the understanding about the role of diversity management so that
significant information to operate at international level can become possible. There are various
aspects that affect the diversity management of the organization which comprises ethnicity,
culture, policies, structure, attitude of people, etc. For gaining the success it is important for the
organization to focus on having the relevant understanding so that crucial actions for
improvement can be exerted. It allows getting greater competitiveness such as higher
profitability, productivity, innovation, etc. that aids in performing effectively at international
level.
Significance of the study
Diversity management is concerned with gaining the ability in the organization which
can provide assistance to workforce to align business culture so that greater stratification of
customer by improving employee interactions can become possible. The current study will be
helpful for TESCO to get insights bout the role of diversity management at international level so
that corrective results to get desirable position in retail sector can be derived. The study will be
helpful for the other companies operating in retail industry so that accomplishing organizational
objective of managing practices effectively can become possible. Scholars and learners
conducing research on the particular topic can find the study useful.
LITERATURE REVIEW
Theme 1: Concept of diversity management and its significance
2

According to Yadav and Lenka (2020) Diversity Management (DM) is associated with
having the appropriate ability in the firm which can provide the significant approach that can
promote healthy working scenarios. This basically permit the organization to get the significant
understanding that how effectively the organization can influence the workforce in order to get
the ability to have productive working scenarios. This tends to offer the distinct form of benefits
which provide approach to deal effective with changing circumstances. On the other side,
Samdanis and Özbilgin (2020) DM is ensuring that individual characteristics of the employee
are taken as crucial aspects for the organization. There are certain complication which are
basically faced by the firm by having such type of practices that involves managing different
perspective become difficult, discipline, can make the employees overqualified, create conflict
based situation, etc. These all hamper the overall performance of firm and affect the reliable
working at international level.
In the views of Dennissen, Benschop and van den Brink (2020) depicted that diversity
management is considered to be the systematic process where creating and maintaining attitude
among workforce to accept the similarities and differences by valuing each person.This permits
gaining capability to have the better potential and contribution from staff so that accomplishing
the greater competitiveness can become possible. For accomplishing the overall growth of the
firm it is important to focus on having effective DM practices coordinating at international level.
On contrast to this, Brown, Brown and Nandedkar (2019) articulated that DM is one of the
crucial activity which promotes the organizational competitiveness so that accomplishing
reliable information in order to make the appropriate decision formulation can become possible.
Diversity at the international level is found to be complex which require firm to focus on the
certain complications that can hamper the overall working procedure of company. This consists
language, social & cultural aspects, diverse goal of working, etc. These all influences the ability
to coordinate with the prevailing requirements in turn gaining ability to survive at the
international level becomes difficult.
Theme 2: The factors affecting diversity management in managing employees at
international level within retail sector
In the views of Manoharan, Sardeshmukh and Gross (2019) there are various form of the
factors which are required to be taken into the consideration as provides the impact on the
overall functioning of the company. Diversity management at the global level is the systematic
3

procedure which require the support from the employees so that reliable and desirable working
culture can be created. Change acceptance is found to be crucial for gaining the reliable diversity
management in the overall processing. This can be interpreted that employee educational level,
comfort ability to accept the change, commitment and loyalty towards the organizational
objective has greater influence on the diversity management of firm. On the contrast to this,
Nadiv and Kuna (2020) it is depicted that for gaining the reliable form of diversity management
at the international level the firm require to pay attention on having significant information
regarding its succession planning, working environment, organizational commitment, etc. These
factors decide that firm is properly having the diverse management or not in turn accomplishing
the organizational objective to have higher profitability can become possible.
According to Koellen (2021) to become successful in the current era, it is important for
the organization to focus on having the relevant understanding that which are the crucial factors
that are affecting its overall performance. Diversity management at the international platform
require highly in order to make sure that all types of workforce are managed & controlled for
deriving coordination and cohesiveness among them. The individual demographic factors such
as gender, age, attitude, etc. play crucial level in deciding the effectiveness of the diverse
management. In against to this, Nguyen and et.al., (2022) stated that in the current era,
competition in the global industry has inclined which require firm to develop the
competitiveness in its management so that optimum utilization of resources can become
possible. The aspects which influence the diversity management includes risk taking, cognitive
experience, job security, leadership, communication process, motivational level among staff,
superior subordinate relationship, etc has the major level of impact on the overall working of
diverse management.
Theme 3: The role of diversity management in managing employees at international level
within TESCO
As per the view Guerrero (2022) of DM is one of the success determining factor which
require to be focused for gaining the competitiveness in the international level. There is higher
level of competition in the global market which needs the enterprise to have relevant knowledge
of the actions and benefits which can be derived by having the effective diversity management.
It is plays the important role in acknowledging individual strengths of each employee and
potential in the higher extent can be achieved. This play role of offering higher potential in turn
4

accomplishing the greater competitiveness in global market can be derived. On the other side,
Alkan, Ozbilgin and Kamasak (2022) articulated that diversity management in international
market provides the assistance to the company to get efficient approach for personal
development creation of staff that can aid in achieving the desirable attitude, attributes, skills,
knowledge among employees. These all help in accomplishing the objective of motivating staff
to receive significant approach for solving arising issues in respect to complete the assigned task
& responsibilities. This can offer the benefit of having greater morale possessing employee that
can easily cope up with changing circumstances.
According to Narayana (2022) Diversity management perform distinct form of the
course of the actions which helps in attaining the quality work by ensuring that innovative
practice by establishing appropriate collaboration and team work. This makes possible to get the
distinct brand image in the market to overcome prevailing competition can become possible.
Training & development for having greater effectiveness achieving appropriate equality & fair
working culture become possible. Diverse team work play role of bringing the creative and
innovation based practice so that offering distinct opportunities to staff for giving crucial
contribution to organization. In contrast to this, McCrea, Zhu and Johansen (2022) there are
different types of the role which are basically played by the diverse management at the
international level. It is important for the firm to give emphasis on having the significant
approach of strategic decision so that accomplishing the profitability via making strategic
decision can become possible by ensuring that wider talent pool for increasing productiveness &
profitability. On the basis of the provided information it can be interpreted that there are
different form of role which are played by diverse management so that accomplishing the greater
competitiveness to have higher competitiveness at global platform can be derived.
RESEARCH METHOLODY
Research type
There are two types of the research which can be taken into the considerations for
accomplishing the objective of the particular research which includes qualitative & quantitative.
For the current study qualitative type of research is suitable as it focuses son the theoretical
concept. The particular research regarding assessing contribution of diversity management at
international level at retail sector for TESCO is the theoretical concept so gaining insights about
the significance, factors affecting , etc can become possible,
5

Research approach
There are two form of the approaches which provide the information regarding the
particular procedure which is used for collecting, analyzing and interpreting data. This involves
inductive and deductive that used for the qualitative and quantitative type of research. The
current study regarding ascertaining contribution of diversity management in managing
employees at international level inductive approach will be used. This will assist in gaining the
proper information so that objectives such as understanding concept & its significance, factors
affecting, role of diversity management, etc can be accomplished.
Research Philosophy
Interpretivism and positivism are the two philosophies which are taken into the process
for gaining depth understanding in turn attaining information for accomplishing objective. For
the present research, scholar will focus on having the usage of interpretivism so that
accomplishing the aim and objectives can be done. The particular philosophy will be used as
qualitative research type is selected in turn meeting the objectives formulated such as
understanding concept & its importance, factors affecting, role at international level, strategies
for improvement can be met in effective manner.
Data collection
There are two form of the data collection method which is taken into the practice fo
deriving crucial information in turn attaining objective can be exerted. The methods are primary
and secondary which aids in attaining proper insights about the subject matter. In the current
study, primary method will be sued for spreading questionnaire in turn views and opinion can be
derived to get accurate information can be achieved. On the other side, secondary method will
be taken into process for gathering insights about the theories, models, etc by referring journals,
articles and books so that supporting primary data can become possible.
Sampling
This is related with selecting the particular group of people from the total population in
turn There are different form of the techniques for selecting the targeted audience so that
appropriate and reliable information can be derived. The sampling technique which will be taken
into the process includes simple random sampling for choosing 10 HR mangers so that reliable
insights to get corrective results can become possible.
6

Data analysis
There are two types of the technique for data evaluation which involves thematic
analysis and SPSS so that significant information regarding the collected data can be
ascertained. The current study is related with assessing role of diversity management in
managing employee at international level within retail sector which will be analyzed by using
the thematic analysis technique. This can be helpful in achieving the appropriate information so
that accomplishing objectives such as understanding concept & its significance, factors affecting
and role of diversity management can be ascertained in the effective manner.
Ethical consideration
It is highly crucial for the scholar to focus on having compliance with ethical
requirements in turn formulation of relevant & fair report can become possible. In the current
study, researcher will pay attention on taking consent from the selected sampling by signing the
form. The scholar will emphasize on giving credit to the other scholar so that attaining ethical
requirement can be done. Data privacy by not disclosing the crucial information of respondents
will be focused by scholar.
Reliability and validity
For gaining the appropriate information in order to make the report reliable & valid it is
important for the scholar to give focus on crucial aspects. This includes using the latest data
source, assessing article with using relevant keyword, ensuring that there is no alteration is
made to the information gathered. In addition to this, data taken from the copyright protected
sources will be taken into the process for having reliable & valid report.
Research limitation
There are three types of the research limitations which can be experienced by the scholar
that includes time, money and availability of resource. Time constraint will not allow to have
larger number of respondent however using simple random sampling can be used for selecting
target audience. Resource limitation can provide inability to access data set as fall under the
category of paid which will be dealt by having relevant articles by using keywords. Money
constraint due to thematic perception will be overcome by using this to have qualitative aspect
in depth manner.
TIMELINE
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
7

Research topic
selection
Defining Aims
and Objectives
Evaluating
Literature
Review
Identification
and selection
of Research
Methods
Designing
Questionnaire
Data collection
via survey
Arranging the
Data in
structured
format format
Data Analysis
Concluding ,
findings
recommendati
on
Consulting
with tutor to
check the
8

study and
outcome
derived.
Feedback
Submission
after feedback
9

REFERENCES
Books and Journals
Alkan, D. P., Ozbilgin, M. and Kamasak, R., 2022. Social innovation in managing diversity:
COVID-19 as a catalyst for change. Equality, Diversity and Inclusion: An International
Journal.
Brown, M., Brown, R. S. and Nandedkar, A., 2019. Transformational leadership theory and
exploring the perceptions of diversity management in higher education. Journal of Higher
Education Theory & Practice. 19(7).
Dennissen, M., Benschop, Y. and van den Brink, M., 2020. Rethinking diversity management:
An intersectional analysis of diversity networks. Organization Studies. 41(2). pp.219-
240.
Guerrero, M., 2022. Does workforce diversity matter on corporate venturing?. Economics of
Innovation and New Technology. 31(1-2). pp.35-53.
Koellen, T., 2021. Diversity management: A critical review and agenda for the future. Journal of
Management Inquiry. 30(3). pp.259-272.
Manoharan, A., Sardeshmukh, S. R. and Gross, M. J., 2019. Informal diversity management
practices and their effectiveness: In the context of ethnically diverse employees in
hotels. International Journal of Hospitality Management. 82. pp.181-190.
McCrea, A. M., Zhu, L. and Johansen, M. S., 2022. Managing Diversity Differently: The
External Environment and Cross-Sector Differences in Diversity Management. Journal of
Public Administration Research and Theory. 32(2). pp.436-454.
Nadiv, R. and Kuna, S., 2020. Diversity management as navigation through organizational
paradoxes. Equality, Diversity and Inclusion: An International Journal.
Narayana, A. S., 2022. Diversity Management Interventions for Enhancing Competitive
Advantage: A Synthesis of Current Research and Literature. Research Anthology on
Changing Dynamics of Diversity and Safety in the Workforce. pp.114-136.
Nguyen, N. T and et.al., 2022. Impact of diversity management on organizational performance
in hotel organizations: a conceptual framework. International Journal of System
Assurance Engineering and Management. 13(1). pp.186-196.
Samdanis, M. and Özbilgin, M., 2020. The duality of an atypical leader in diversity
management: the legitimization and delegitimization of diversity beliefs in
organizations. International Journal of Management Reviews. 22(2). pp.101-119.
Yadav, S. and Lenka, U., 2020. Diversity management: a systematic review. Equality, Diversity
and Inclusion: An International Journal.
10