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Corporate Communication in Morrison : Report

   

Added on  2020-01-07

1 Pages657 Words159 ViewsType: 159
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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Corporate Communicationis a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view amongstakeholderson which the company depends. It isthe messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public.In the long run, the benefits far outweigh the risks, as technology is far-reaching and allows thecompany to communicate with audiences all over the world. Thus, by considering such aspectMorrison places emphasis on using external corporate communication system. By doing this,firm can enhance awareness among the customers regarding retail offering and thereby wouldbecome able to develop awareness among the customers. In addition to this, by using thesystem reporting Morrison can provide information to the investors about the financial healthand performance of company.Internet has become a valued resource in reaching new customers now a days. Companies create websites to let people know of upcoming productsand services. Social media such as Facebook and blogs are an easy way to reach target demographics and are a cost-effective means of promotion.However, with interactive technology there is also the possibility of public backlash, such as negative comment posting.Corporate Communication
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