Digital Marketing Strategy for Best Western Hotel

E-Business
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Contents
Contents...........................................................................................................................................2
EXECUTIVE SUMMERY..............................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Industry overview: Hotel industry included in hospitality sector, its provides,..........................3
Organization goal:.......................................................................................................................4
Internal Digital Marketing analysis:............................................................................................5
External working area..................................................................................................................7
About...........................................................................................................................................7
SWOT analysis............................................................................................................................8
Business plan...............................................................................................................................9
Marketing calendar....................................................................................................................10
KPI.............................................................................................................................................11
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13
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EXECUTIVE SUMMERY
In today’s competitive world to maintain the position in market it is necessary for business
entities to used e business principle. Digital marketing is one of the essential parts of e business,
in this report uses of digital marketing for hotel industry, its resource, tools technique help in
increases sales, ways of connection with people and technique of Key Performance Indicator has
been defined in order to measure and improve performance and earnings of hotel industry by
using digital marketing resource.
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INTRODUCTION
Digital marketing is a part of marketing strategy in which managers use the digital
technology and internet device to connect with customer for promote their goods and service to
increase their sales. In order to understand the concept of digital marketing The Best Western
hotel has been chosen, its headquarter is situated in Phoenix although it has branches n London,
and world wide area. Best Western hotel popular for providing world class luxury and lavish
accommodation facilities to their guest. In this report, goal of the organization for achieving
goals internal and external analysis of organizations digital resource has been identified. SWOT
analysis of the company and uses of digital marketing resource for achieving goal has been
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