E-marketing Strategy and Social Media (Doc)
Added on 2020-04-21
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Running head: E-MARKETING STRATEGY AND SOCIAL MEDIASection 2- Social Media platform analysisName of the StudentName of the UniversityAuthor Note
1E-MARKETING STRATEGY AND SOCIAL MEDIATable of ContentsIntroduction................................................................................................................................2Overview and Analysis of Social Media Platform.....................................................................2Recommendation 1- Facebook live for restaurants....................................................................3Recommendation 2- Encouraging the customers on the Facebook page...................................3Recommendation 3- Educating the customers about the restaurant and their services.............4Recommendation 4- Focus must be on being interesting rather than just selling products.......5Recommendation 5- Customers must be targeted through regular Facebook ads, videos andposts............................................................................................................................................6Conclusion..................................................................................................................................6References..................................................................................................................................8Appendix..................................................................................................................................10
2E-MARKETING STRATEGY AND SOCIAL MEDIAIntroductionTay Tai Thai is a Thai restaurant located in United Kingdom. Their specialty is theauthentic Thai menu that they offer their customers, among which the popular dishes are PadThai, Pad See Yew, Pad Kee Mao, 3 Spring Rolls and Green curry. The marketing platformin social media that they have chosen for their promotional activities is mainly done throughFacebook. Businesses take up the help of social media platform to gain attention because itcan easily catch the attention of the customers (Hays, Page and Buhalis2013). However, thefollowing sections will recommend what more this restaurant can do to flourish their businessthrough the social media platform after analyzing their chosen track. Overview and Analysis of Social Media PlatformFacebook has been chosen as the pivot social media platform for Tay Tai ThaiRestaurant because Facebook is among the top most social media platforms, which comesalong with various advantages to the business (Hansson, Wrangmo and Solberg 2013).Facebook is not only a low cost marketing strategy but rather they can target a million ofcustomers who can be shifted into potential consumers. The facebook page of this restauranthas been found to have rated five star from the followers which is an advantage for thisrestaurant. However, apart from this the analysis was difficult because it was observed thatthe admin of this page does not post anything regarding the restaurant. The visitors who wentto this restaurant mainly tag the posts that are found on the timeline of their facebook page.People’s rating is mainly found to be positive in this page but the restaurant lacksacknowledging those reviews. Moreover, the last post that has been done by a visitor is a yearback. No pictures, videos or any information can a follower get from this page of therestaurant. Thus, it is very clear that this restaurant is not at all using this social media
3E-MARKETING STRATEGY AND SOCIAL MEDIAplatform effectively. Thus, having analyzed the Facebook page the followingrecommendations are prepared (Sashi 2012). Recommendation 1- Facebook live for restaurantsFacebook Live is a new feature that has been added recently to this app, which allowsthe users to gush with video on the user’s Facebook page. Motivated from the now outdatedsites like for instance Periscope, this new feature of Facebook called Facebook live is a clevermarketing tool that can be very useful for small business owners like this restaurant namedTay Tai Thai Restaurant. The impact that a restaurant can have on its customers throughFacebook live is that it can specially include cooking manifestations, virtual visit to theirdining rooms, meet the employees along with going live on Facebook with events andpromotions that are going on in the restaurant. This will help the customers keep a track ofwhat is going on in the restaurant and make them curious to know about the restaurant. Theycan further go live with one of their chefs creating their signature dishes for their followers.Along with this, they can also make live videos where the bartender will show how the mostpopular drink of the restaurant is being mixed. Moreover, the restaurant can also show howthey celebrate the special days like Christmas, New Year or Halloween so that the customersfeel the fun and enjoyment that is there in the restaurant. Thus, in a way the customers willnot only get associated with the restaurant but will also get the indirect invitation to visit therestaurant at least once to witness all these personally (Kwok and Yu 2013). Recommendation 2- Encouraging the customers on the Facebook pageIt is all about conversations in the social media that can encourage the customers onthe Facebook page. The Facebook page must act like a platform where even the customerswho have visited this restaurant can share their experiences and can share stories about theirvisit. In every post of the restaurant in their Facebook page thy must ask their customers or
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