Eco Fone: Overview of Mobile Phone Market in UK

This report provides an overview of the mobile phone market in the UK, focusing on the increasing demand for smartphones. It also explores the features that make smartphones popular with older customers. Additionally, it analyzes the pros and cons of expanding Eco Fone to Kingston. The report includes information on the cost of a new building and well-known commercial mortgage lenders in the UK, as well as testing the possible difference in net takings of two shops. It also discusses customer satisfaction and quality assurance procedures.

Eco Fone

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Brief overview of mobile phone market in UK..........................................................................1
(b) Usage of smart phone............................................................................................................2
TASK 2............................................................................................................................................2
Forecasting the UK adult smartphone use..................................................................................2
TASK 3............................................................................................................................................3
Some features which make smartphones popular with older customers.....................................3
TASK 4............................................................................................................................................3
A ‘pros and cons method’ table for expanding to Kingston.......................................................3
TASK 5 ...........................................................................................................................................4
1.5 Cost of a new building and well-known commercial mortgage lenders in the UK..............4
TASK 6............................................................................................................................................5
1.6 Testing the Possible Difference in Net Takings of Two Shops............................................5
TASK 7............................................................................................................................................6
1.7 Customer Satisfaction...........................................................................................................6
TASK 8............................................................................................................................................7
1.8 Quality assurance procedures...............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Smart phone is a multi reasons computing devices whose demands has keep on
increasing due to individual are preferring latest multimedia functionality that consist of music,
gaming, video and many more (Chang, Shen and Liu, 2016). To understand the concept of the
report take Eco Fone smart phone that influencing on other sell phone selling and accessories. It
cater the desire of public by selling the smart phones on different shops which is Putney and
Richmond. It opened many shops and get success in the year of 2014 and generate huge profit. In
this report consist of different topics such as overview of the existing market in the mobile phone
within UK and analysing the statics from 2016-17. Along with analysis the pros and cons that
related with the expansion of EcoFone in the new market and identify all the possibility and
challenges regarding to expansion. Moreover, determine is done between two stores of Eco Fone
in respect of achieve profit from different stores.
TASK 1
Brief overview of mobile phone market in UK
In the context of the united kingdom, in the market get different types of electronic
devices that purchase by the customers. From these electronics, smart phone one of the most
demanding products that use by every type of customer. According to report of the Deloitte,
company conduct busies activities in United kingdom and observe that the business of the smart
phone expand day by day and people demand to explore the technology. After analysis the data
of 2016-17 people use smart phone for different activities such as makes calls, text messages,
send mails to communicate in formal and informal manner. There are consisting of engagement
with smart phone about 41% and 37% in 2016 and 2017 respectively. Additionally, the business
operations of the staff members about 16% in 2016 explored the features of smart phone to view
the representation and 3% to manage the calendar. While, in 2017 the features was not broadly
used in the public (Global mobile consumer survey, 2017). Therefore, it is understanding the
awareness increase among the people and did not confined the use of smart phone. Moreover, it
was explicitly used for variety of actions such as managing work load, editing the spreadsheets,
analysis the intranet of the organisation. Hence, these ample ways supports to individual to make
right decision and perform effectively in suitable manner. It is predicated that the smart phone
increase about 90 to 95% in the year of 2022. There are presented all the findings that show the
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marketing of the smart phone in the United Kingdom is on peak which is advantageous for Eco
Fonet expand business in new market.
(b) Usage of smart phone
Usage 2016 2017
Emails 41% 37%
Make regular calls 33% 32%
View documents 17% 0%
Making voice Calls by using
Internet
6% 4%
As per the above chart it is analysed that in the year of 2016 change many things that
impact on the demand of smart phone due to utilisation reason. In present time every one use
smart phone in huge manner such as make calls, email, sound, music and many more activities.
As per the data of 2016 & 2017 was coming many changes and change the percent of the
utilisation of smart phone.
TASK 2
Forecasting the UK adult smartphone use
As per the report of the Deloitte analysed that the sale of the smart phone are increased
continuously in between old consumer. As per the report of the 2017, usage of the smart phone is
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increasing about the 85%. So market penetration of smart phone increase by 4%. The UK adult
smart phone user it has been found that they are mostly preferring laptop and tablet.
Furthermore, it is expected that the particular percentage will put on increasing manner in order
to analysis of adult case (Smartphone sales boom with over-55s, 2019).. There is determining
that about 77% people in the UK are using the smart phones as compare with other electronic
devices. In the year 2017, it is getting that most of the people like 78% use laptop and 68% use
tablet. There are utilising different application like weather forecast and news feeds, hospitality
apps, booking, appointments and more on.
TASK 3
Some features which make smartphones popular with older customers
As per the point of view of Kelion L, 2017, it is defined that selling of the smartphone
has been famous among the old consumer due to have specific feature. It is getting that about
71% people use smart phone in the age between 55 to 75 year that have use different types of
application in the mobile phones. The age group has early usage less than the smart phone as
compare to other age group. In the context of the Deloitte case study sales of the smart phone
increasing continuously and in the five years adult people like new creation regarding to
technology. In the age of 55 to 75 people like to premium quality of the handset because they are
not frequent user. After analysis they are buying mobile that keep for the long time and have low
knowledge about the new features. Hence smart phone provide various advantages like listen
music, booking cabs, bigger screen, good sound etc (Schmitz Weiss, 2013).
TASK 4
A ‘pros and cons method’ table for expanding to Kingston
Pros Score/10 Cons Score/10
EcoFone already conducting business
activities in same sector and have
more experience that how to sell
products to the customer and
influence to buying their products.
8 To expand business activities
into other market required to
more funds to reach with the
customers of Kingston.
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To spread out the business activities 8 The company affect by the 6
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into other market at Kingston
required to brand awareness and
visibility that already have company
regarding to product.
different external factors that
impact on the performance of
the organisation such as
political stability, inflation rate,
power of customer and many
others (Koch and Kerschbaum,
2014).
The company provide the
opportunity to local distributor to
work with them and increase the
profitability in Kingston. So
company get the source of additional
revenue.
7 The particular organisation face
various type of problem that
easily understand culture of that
place where spread out the
business and language which is
different. So it impact on the
efficient as well as growth of
the business.
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Due to select broad market for the
expansion of business activities so
increase the source of the foreign
direct investment.
6 Due to expansion impact on the
new market leads ans increase
huge no of competitors who is
already conduct business
activities and have experience
about business environment in
same sector.
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Total Pros 29/40 Total Cons 26/40
Average Cons 0.72 Average cons 0.65
Thus after the analysis it is understanding that total prose more than the total cons so
company take the decision to expand business activities into Kingston.
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TASK 5
1.5 Cost of a new building and well-known commercial mortgage lenders in the UK
Loan Amount £350000
Number of EMIs 180
Annual Interest Rate 0.07
Monthly Interest Rate 0.00583
Monthly EMI Payment £3145.90
Total Loan Amount Payable £566261.81
Total Interest Payable £216261.81
It is defined as the debt distribution is part of the Mortgage load the provide in advance
by a bank regarding to property to an individual. These types of loan used for purchase property
like land, home, plant etc. It is known as the secured loan where vendor can forbidden the
property of loan is not pay back in the certain period of time. For the borrowed required to pat
full amount of the loan with the interest amount (Haberman and et.al., 2015). So it is known as
the claim of the property as well as incorporate various features such as tax, insurance, principle
interest rate. There are different organisations that provide the mortgage loans.
TASK 6
1.6 Testing the Possible Difference in Net Takings of Two Shops
EcoFone was started business in 2014 as two shops that situated in Putney and
Richmond. The particular shops are dealing into the different types of electronic item that
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provided discounted mobile phones and accessories to their customers (Premkumar and Nigel,
2015). There are defined the information about the both shop such as:
First shop -
Mean = £100
Standard deviation = £ 20
Coefficient of variation = standard deviation / mean * 100
= 20 / 100 *100
= 20 %
Second shop -
Mean = £90
Standard deviation = £40
Coefficient of variation = Standard deviation/mean * 100
= 40 / 90 *100
= 44.44 %
TASK 7
1.7 Customer Satisfaction
1. When was the last time you purchased a product or services from us?
a) ….....Within the last month
b) …......Between 1 month and 3 months √
c) ….......Between 3 and 6 months
d) ….......Between 6 months and 1 year
e) ….......Never
2. How long have you used our products/services?
a) …......Fewer than 6 months
b) …......Between 6 months and 1 year
c) ….......Between 1 and 3 years
d) ….......Between 3 and 5 years √
e) ….......More than 5 years
f) …........Never
3. Please rate us on the following: (Please tick one: excellent=4, Good=3, Fair=2,poor=1)
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Basis 4 3 2 1
Customer service/support √
Quality of products/services √
Sales staff √
Price/value √
4. How would you rate your overall satisfaction with us?
a) …...Very satisfied
b) …....Satisfied √
c) ….....Neutral
d) ….....Dissatisfied
e) ….....Very dissatisfied
5. How likely are you to continue doing business with us?
a) …......Very likely
b) ….....Likely
c) …....Neutral √
d) …....Unlikely
e) ….....Very Unlikely
6. How likely are you to recommend our products/services to others?
a) …......Very likely
b) ….......Likely √
c) ….......Neutral
d) …........Unlikely
e) …........Very Unlikely
7. Please suggest how we can improve our products/services to better serve you
Interpretation: As per the questionnaire it is understanding that most the people use
phone from many times. In the first question ask about the period of time to purchase product
and services so get the answer about between 1 to 3 month. In the second question ask about the
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utilisation of the products and services than get answer of between 3 to 5 years so repetitive
mode ask many questions from the population regarding to rate of the all questions in numbers.
It is asked by the population to know the satisfaction of the customer regarding to their products
as well as services.
TASK 8
1.8 Quality assurance procedures
The Poisson distribution is different type of probability method that utilise by company to
present occurrence in certain period of time. It is defined as statical distribution that applied by
the organisation for the independent event and analysis the constant rate. (Thomas and Bond,
2014) It is a discrete function that use to measure the events on the basis of happening and not
happening. For this require to analysis the efficiency of whole numbers. When different fractions
are happen so there is not consisted of Possion distribution model. About 10000 invoices are
send in a particular month and out of all of them. So there involves about two returned per month
which due for the some errors. According to this distribution model compute all the cumulative
frequency. On the basis of particular frequency check all the particular person after that
analysing the possibility to acquiring in 3 invoices that will give back in provided month (Bagga,
Noseworthy and Dawar, 2016).
CONCLUSION
As per the above project report it is concluded that smartphone become important part of
daily life that utilise by the people for different activities. The market of the smart phone in UK
is advantageous for above mentioned company. There is analysing the environment for the
mobile phone and famous among the adults and old consumer. To collect fact regarding to
economy of United Kingdom applied forecasting model that helps to collect all the relevant
information of the year 2016 & 2017. Moreover identify all the pros and cons to expand business
in Kingston. Along with provide all the specific services to fulfil the expectations and in the end
poisson probability method helps in the weakness of accounting aspect.
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REFERENCES
Books and Journal
Abi Ghanem, D. and Mander, S., 2014. Designing consumer engagement with the smart grids of
the future: bringing active demand technology to everyday life. Technology Analysis &
Strategic Management. 26(10). pp.1163-1175.
Abramovici, M., 2014. Smart products. CIRP Encyclopedia of Production Engineering, pp.1-5.
Bagga, C. K., Noseworthy, T. J. and Dawar, N., 2016. Asymmetric consequences of radical
innovations on category representations of competing brands. Journal of Consumer
Psychology. 26(1). pp.29-39.
Chang, S. E., Shen, W. C. and Liu, A. Y., 2016. Why mobile users trust smartphone social
networking services? A PLS-SEM approach. Journal of Business Research. 69(11).
pp.4890-4895.
Haberman, Z. C. and et.al., 2015. Wireless smartphone ECG enables large‐scale screening in
diverse populations. Journal of cardiovascular electrophysiology. 26(5). pp.520-526.
Koch, S. and Kerschbaum, M., 2014. Joining a smartphone ecosystem: Application developers’
motivations and decision criteria. Information and Software Technology. 56(11).
pp.1423-1435.
Pan, J., Superior Communications, Inc., 2016. Case for mobile phone. U.S. Patent D746,801.
Premkumar, K. and Nigel, K. G. J., 2015, March. Smart phone based robotic arm control using
raspberry pi, android and Wi-Fi. In 2015 International Conference on Innovations in
Information, Embedded and Communication Systems (ICIIECS) (pp. 1-3). IEEE.
Schmitz Weiss, A., 2013. Exploring news apps and location-based services on the
smartphone. Journalism & Mass Communication Quarterly. 90(3). pp.435-456.
Thomas, J. G. and Bond, D. S., 2014. Review of innovations in digital health technology to
promote weight control. Current diabetes reports. 14(5). p.485.
Online
Smartphone sales boom with over-55s, 2019.[Online].Available
through<https://www.bbc.com/news/technology-41319684>
Global mobile consumer survey. 2017.[Online]. Available
through<http://192.168.1.18/projectfiles/internal_chat_attatchment/
deloitteglobalmobileconsumersurvey2017_ukcut1552049277.pdf>.
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