Eco-Fone: Overview of Mobile Phone Market and Forecasting UK Smartphone Use

Eco- Fone

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Overview of mobile phone market.......................................................................................1
1.b Bar charts.............................................................................................................................2
1.2 Forecasting the UK adult Smartphone use............................................................................3
1.3 Smart-phone- A potential market for older customers..........................................................4
1.4 Feasibility of expanding business to Kingston using pros and cone table............................5
1.5 Cost of new building.............................................................................................................5
b. Logos ......................................................................................................................................7
1.6 Testing the possible difference in net taking in two shops...................................................7
.....................................................................................................................................................8
1.7 Customer satisfaction............................................................................................................9
1.8 Quality procedure................................................................................................................11
1.9 Conclusion...........................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Mobile phone is the wireless device which is used in different forms by different person.
In the same way, current study also helps to determine the mobile market of UK such that around
90% of the people uses their smart phones for professional and personal purpose. Therefore,
report is based upon different case scenario in which it describe the overview of mobile market
of UK and by using the current statistics, report will present bar graph of top 4 activities. Further,
study will analyze the features of smart-phone which induce an older customers and then assess
pros and cons of expansion strategy for Kingston. Moreover, report will describe the building
cost and then test the significance value between two shops by determining the z- score value as
well. Lastly, with the helps of table, it justifies the usage of Poisson distribution in order to met
the quality procedures.
1.1 Overview of mobile phone market
In UK there are 33.5 million people are there in which 32 million are working and as per
the research there are just half of all the respondents are employed and also uses their own
smartphones for at least one work related activity. Research also state that these smartphones are
used for email, voice calls and calendar management. While on the other side, there are many
application which are difficult to use i.e. legacy information and reporting system and these are
also lower in use.
Similarly, there are unofficial application which are also used by the enterprise such that
instant messaging, mobile browser, navigation and photo application. Even around 43% of the
workers are also use WhatsApp at least one of the day and 5% of the workers are also uses their
phones in order to submit their time sheet, while 4% of them submit expenses and only 6% of
them are did so access of an Intranet (Bojanowicz, Mattsson and Nilsson, 2016). Therefore, as
per changing trend, it is analyzed that the workflow application is also change within a one year.
Moreover, scarcity of the smartphone use for the purpose of work is not while, it is due to
shortage of need. In UK, the workforce includes million of people who use smartphone for
gaining information device as compared to PC and tablet. It is also review through a secondary
research that variety of workers uses smartphone in order to collect the information and do their
office work while, many of them use PC and Tablet (Tischner and Hora, 2019). Beside this,
many task are also counted as optimized for smartphone such that checking weather, news rather
than spending time to play games.
1

1.b Bar charts
Particulars 2016 2017
Making Email 41.00% 37.00%
Standard calls 33.00% 32.00%
Managing workload 8.00% 6.00%
Use of intranet 6.00% 6.00%
Interpretation: from the above, it is interpreted that there are four activities for which phones
are mostly used i.e. emails, standard calls, managing workload and voice calls. From 2016 to
2017, the email usage is drop down from 4% while, calls usage is increases up to 1% . moreover,
managing workload is is also decreases up to 2% but use if intranet is stable from 2016 to 2017.
2