Educational Tour Proposal for Adult Students from London, UK: Brussels & Brugge

TOUR OPERATIONS
MANAgEMENT

CONTENTS
INTRODUCTION..............................................................................................................2
TASK- 01..........................................................................................................................3
P1.1 EFFECTS OF CURRENT AND RECENT TRENDS AND DEVELOPMENTS ON
THE TOUR OPERATORS INDUSTRY........................................................................3
INCREASED DISPOSAL INCOME...........................................................................3
GLOBALIZATION AND FDI......................................................................................3
TECHNOLOGICAL ADVANCEMENT.......................................................................3
INDEPENDENT TRAVELLERS................................................................................4
DESTINATION MARKETING....................................................................................4
FOOD TOURISM......................................................................................................4
ADVENTURE TRIPS................................................................................................5
TASK- 02..........................................................................................................................6
2.1 STAGES AND TIMESCALE INVOLVED IN DEVELOPING HOLIDAYS................6
DESTINATION MARKET SEARCH..........................................................................6
PLANNING AND SCHEDULING...............................................................................7
CONTRACTING........................................................................................................7
TOUR OPERATOR’S BROCHURE..........................................................................7
2.2 SUITABILITY OF DIFFERENT METHODS OF CONTRACTING FOR
DIFFERENT COMPONENTS OF THE HOLIDAY AND DIFFERENT TYPES OF
TOUR OPERATOR......................................................................................................9
AD HOC....................................................................................................................9
FIXED CONTRACT.................................................................................................. 9
TRANSPORT............................................................................................................9
HOTELS....................................................................................................................9
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ATTRACTIONS.......................................................................................................10
INBOUND TOUR OPERATOR...............................................................................10
OUTBOUND TOUR OPERATOR...........................................................................10
DOMESTIC TOUR OPERATORS..........................................................................10
2.3 SELLING PRICE OF THE TOUR.........................................................................11
TASK- 03........................................................................................................................12
3.1 EVALUATE THE PLANNING DECISIONS TAKEN FOR THE DESIGN OF A
SELECTED BROCHURE...........................................................................................12
FORMAT.................................................................................................................12
PRINTING QUALITY AND DESIGN.......................................................................12
CONTENT...............................................................................................................13
3.2 ASSESS THE SUITABILITY OF ALTERNATIVES TO A TRADITIONAL
BROCHURE FOR DIFFERENT TYPES OF TOUR OPERATORS AND
RECOMMEND THE MOST APPROPRIATE FOR YOUR TOUR PACKAGE............15
PROMOTIONAL BROCHURE................................................................................15
ONLINE BROCHURES...........................................................................................15
3.3 EVALUATE THE SUITABILITY OF DIFFERENT METHODS OF DISTRIBUTION
USED TO SELL A HOLIDAY FOR DIFFERENT TYPES OF TOUR OPERATOR AND
RECOMMEND THE MOST APPROPRIATE FOR A LUXURY TOUR PACKAGE.....17
DIRECT SELL.........................................................................................................17
ONLINE SELL.........................................................................................................17
TASK- 04........................................................................................................................19
4.1 THE STRATEGIC DECISIONS MADE BY THE DIFFERENT TYPES OF TOUR
OPERATOR............................................................................................................... 19
SEGMENTATION, TARGETING AND POSITIONING...........................................19
PRICING DECISIONS............................................................................................ 20
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OFFERED PACKAGES..........................................................................................20
4.2 COMPARISON OF THE TACTICAL DECISIONS THAT COULD BE TAKEN BY A
SELECTED TOUR OPERATOR IN DIFFERENT SITUATION...................................21
DISCOUNTS...........................................................................................................21
EXTERNAL FACTORS...........................................................................................21
COORDINATING....................................................................................................21
CONCLUSION............................................................................................................... 23
REFERENCES...............................................................................................................24
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INTRODUCTION
The following assignment revolves around the understanding of the Travel and Tourism
Management. Firstly, the tour operators industry within the travel and tourism sector is
understood by analysing the effect of current and recent trends and development of the
tour operator industry. Further on, the different stages involved in creating the holiday is
discussed by assessing the stages and timescales involved in the developing the
holidays, evaluating the suitability of different methods of contracting and then selling
price per person is calculated for a holiday of 40 students from London to Brussels and
Brugge, Belgium. In the next part of the assignment, methods of distribution will be
evaluated along with the planning decisions taken for the brochures for selling the
luxury holidays. Lastly, the strategic and tactical decisions undertaken by different tour
operators in the different situation will be compared and evaluated.
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TASK- 01
P1.1 EFFECTS OF CURRENT AND RECENT TRENDS AND DEVELOPMENTS
ON THE TOUR OPERATORS INDUSTRY
The tour and travel industry is one of the
most dynamic sectors, thus the
operators have to continuously evolve
and adapt the latest trend and changes.
The latest trends and changes must be
exploited by the tours and travel
operators to get the advantage of the
available opportunities.
Recent reports show that in the
upcoming years the number tourist
arrival will increase in the regions of
Africa, Asia and the Middle East, while
there will be slow growth in Europe and
America.
Trailfinders, founded in the year 1970 is
one of the experienced companies in
the market is adaptable to changes.
With a total of 32 centres, over 1000
employees and worldwide reputation the
company has proved to be most
dynamic organization. Recent trends
that affected the Trailfinders and in a
bigger context, the entire tour operator
industry is:
INCREASED DISPOSAL INCOME
It has been recently noticed that the
disposable income of the people has
significantly increased, which resulted in
an increase in their living standard and
lifestyle. This directly affects the GDP of
the country. People use this capital for
travel and luxuries which is beneficial for
the tour operator industry.
GLOBALIZATION AND FDI
The diminishing boundaries between the
nations have benefited the tour and
travel sectors. Globalization has
resulted in attracting more tourists.
Private and public bodies of the
countries have made several policies to
gain the most advantage of the
opportunity. Foreign directive
investments have also increased the
opportunity to access the overseas
market. This provided an opportunity to
attract more tourists and provide more
service to them (Sharpley, 2015).
TECHNOLOGICAL ADVANCEMENT
The increase of mobile services
worldwide has given several new
opportunities to the tour operators. It
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