Effective Communication Skills Assignment

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the student:
Name of the University:
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1EFFECTIVE BUSINESS COMMUNICATION
Table of Contents
Introduction......................................................................................................................................1
Good practices.................................................................................................................................1
Future strategies...............................................................................................................................5
Conclusion and implications............................................................................................................8
References......................................................................................................................................10

2EFFECTIVE BUSINESS COMMUNICATION
Introduction
Communication is an important activity in the daily lives of people. In case of business
organisations, communication plays at equally essential role. Starting from the communication of
organisational goals and objectives to the employees, to ensuring the effective performance of
the employees all the activities have to be carried out with the help of effective communication.
The business organisation may be operational in any sector; irrespective of that, communication
is an integral part of business (Austin & Pinkleton, 2015). In this assignment a multinational
company has been highlighted which manufactures agricultural equipments and distribute it to its
international as well as local clients. However, of late, the business organisation has been
experiencing major communication issues with the employees as well as the clients. The
organisation operates in 5 countries namely Australia, India, Nigeria, Oman and Vietnam. It has
over 8000 employees and over a billion of customers. Being a big organisation, communication
issues is a major drawback. In this assignment the various communication issues and the ways
to mitigate these have been discussed (Booth, 2009). Moreover the best practices that are carried
out in various other organisations have also been discussed in this assignment.
Recommendations and strategies that this organisation could possibly take, in order to ensure
that the communication issues are mitigated, is also highlighted. Finally of conclusion and the
implication of effective communication is given.
Good practices
1. Implementations of the 7 c’s of communication
It is important that the multinational organisation, as given in the case study, learn from
the other organisations that effective communication is implemented. An in-depth analysis of

3EFFECTIVE BUSINESS COMMUNICATION
those organisations highlights some of the good practices that make organisation implement
effective communication with its employees as well as its clients (Yule, 2013). One of the best
practices that are implemented in the business organisations with effective communication is the
strict adherence to the seven C's of communication. Each of the “c” and its impact has been
described below.
Completeness- The completeness of a communication in any business organisation is desirable.
Completeness highlights that all the relevant facts are communicated to the intended recipient
(Henderson, Stackman & Lindekilde, 2016). Partial communication of the information will
result in lack of clarity and thus with trigger confusion. Be it the communication with the
employees or with the client, no relevant information should be kept secret (Booth, 2009).
Incomplete communication will result in misinterpretation and thus will reduce the effectiveness
of the work that is intended to be done (Henderson, Stackman & Lindekilde, 2016).
Conciseness- Communication needs to be concise. Business communication necessary has to be
conducted in the most concise way (Brownell, 2015). This highlights the completion of
communication without any redundancy (Henderson, Stackman & Lindekilde, 2016). Sharing
information that is unnecessary for the intended recipient it increase the burden of the person as
well as figure confusion in them (Eisenberg, 2014). In order to ensure that the communication is
concise, only the essential information should be communicated.
Consideration- Consideration in communication is an essential element. Be it business
communication or personal communication all the parties in the communication need to be
considerate towards each other (Beamer & Varner, 2011). Consideration includes understanding
the situation of the other and respecting the difference of opinion, that each has with the other
(Henderson, Stackman & Lindekilde, 2016). Being inconsiderate will result in an ineffective