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Effective Communication of Business Assignment

   

Added on  2020-03-16

13 Pages3304 Words164 Views
Running head: EFFECTIVE BUSINESS COMMUNICATION Effective business communication Name of the StudentName of the UniversityAuthor note

1EFFECTIVE BUSINESS COMMUNICATIONEffective communication is the fundamental element of business which includes allcommunication ways for example verbal and non-verbal communication, written that arerequired while communication takes place between two individuals (Grunig, 2013). Interpersonalcommunication skills are also important in business during employment interviews, clientmeetings or sales visits (Erozkan, 2013). Therefore, to build one’s career, effectivecommunication skills are required and so, this paper involves the five diagnostic tools that arerelated to the communication process in addition to literature review, communication issues andrequired action plan for the understanding of behaviour, skills and importance of effectivecommunication in business. Personal Report of Public Speaking Anxiety (PRPSA) toolThis tool measures the public speaking anxiety of an individual and was developed as apart of research and investigation of systematic desensitization effects on the communicationapprehension (Bartholomay & Houlihan, 2016). This tool is an excellent measure that is centredon the anxiety level during public speaking bounded in the communication process. PRPSA is ahighly reliable scale that includes 34 statements indicating the anxiety level during publicspeaking that need to be scored by the individual (Coopman & Lull, 2014). After adding thescores for the 34 items applicable to the individual, PRPSA score is obtained through formula.The items scored are added and then subtracted from 72 revealing the score obtained in thePRPSA scale. The score should be between 34 and 170 and below 34 or above 170 shows amistake in the computation of score. After conducting the test, I analysed that I am anxious during public speaking. I scored148 in PRPSA scale that is considered high as per the scale and above 131. When I joined at my

2EFFECTIVE BUSINESS COMMUNICATIONnew office, I was scared to introduce myself to my team dur to my anxiousness and nervousness.When I was asked to prepare a presentation on any topic, I felt nervous while preparing myspeech and highly perspire before staring a speech. Effective communication skills are requiredthat would be helpful in reducing my anxiety during public speaking. Talkaholic Scale (TAS)This scale is a measure of compulsive communication and an individual’s desire to talk.It demonstrates the individuals as high talkers and their little desire to listen to others in thepresence of other people (Worthington & Bodie, 2017). This scale is qualitative referenceindicating that others evaluate more a person talks and consider them as incompetentcommunicator. TAS is an advanced method that helps to identify the individuals who are wellaware of over-communication and their tendencies of compulsive and consistent communicationmanner. The score beyond the two standard deviations and above the mean on scale are indicatedas “talkaholics”. There are 16 questions or items given that correspond to what one would do inthe most situations. The scoring should be between 10 and 50. Mostly people score below 30,however, I scored well between 30 and 39. I scored 35 that are considered to be borderlinetalkaholics and have the ability to control my talking in most of the situations. However, I findmyself in situations where I find it difficult to be quiet that would be very much advantageousnot to talk. Personal Report of Intercultural Communication Apprehension (PRICA)This tool measures the communication apprehension while communicating in theinterethnic context. There is fear or anxiety that is real or anticipated while communication withpeople belonging to different groups like ethnic, cultural or racial groups (). This tool is

3EFFECTIVE BUSINESS COMMUNICATIONconsidered a part of communication apprehension and psychometrics suggests that it should beabove 0.9 in case of English language, however, it is low in case of other language translationsand considered imperfect and less significant (Blume, Baldwin & Ryan, 2013). There are 14statements concerning the intercultural communication while interacting with people fromdifferent ethnic groups. The scores ranges from 14 to 70 and below 32 indicate low interculturalcommunication skills and score above 52 demonstrates high intercultural communication. Iscored 48 that indicate moderate intercultural communication skills and this shows that I need towork more on my intercultural communication. Nonverbal Immediacy Scale-Self Report (NIS-S)Non-verbal communication is also important for effective interaction where cues orbehaviors that send positive feelings to another person (Ekron, 2015). This scale is the most up-to-date measure for the non-verbal immediacy. This measure has more validity as it containsdiverse items than other instruments and has excellent predictive validity. In this instrument, thedifference in self-reporting between males and females is socially and statistically significant asresearch indicates that females are more nonverbally immediate and socially desirable in natureas compared to males. The norms are different for both males and females as score above 112and below 92 are considered to be high and low respectively. Similarly, a score above 104 andbelow 83 is considered to be high and low respectively for males. I scored 81 in this scale thatindicate low nonverbal immediacy in the scale. The results show that I lack non-verbalcommunication skills and cues while interacting with other people. Self-Perceived Communication Competence Scale (SPCC)

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