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Effective Business Communication- Report

   

Added on  2020-04-01

20 Pages4528 Words38 Views
Running head: EFFECTIVE BUSINESS COMMUNICATIONEffective Business Communication Name of the Student Name of the University Author note

1EFFECTIVE BUSINESS COMMUNICATIONTable of Contents1: Diagnosis and Reflection:......................................................................................................31.1 Diagnostic tools: Personal Report of public speaking Anxiety (PRPSA)........................31.2 Self- Perceived Communication Competence Scale (SPCC)..........................................42: Literature review:...................................................................................................................73. Action Plan...........................................................................................................................103.1 Measuring the effectiveness of the undertaken strategies..............................................12Reference list............................................................................................................................14Appendix..................................................................................................................................16

2EFFECTIVE BUSINESS COMMUNICATION1: Diagnosis and Reflection: 1.1 Diagnostic tools: Personal Report of public speaking Anxiety (PRPSA) Public speaking is one of the most researched anxiety tests in the academic field. Thistest includes thirty four questions which help to comprehend the fears that are associated withthe public speaking such as giving a presentation or answering question in the class (Niles etal., 2015). There are five scores for each of the question, Strongly Disagree = 1; Disagree = 2;Neutral = 3; Agree = 4; Strongly Agree = 5. There is a methodical way for determining thetotal score of PRASA. Firstly, the scores for the questions 1, 2, 3, 5, 9, 10, 13, 14, 19, 20, 21,22, 23, 25, 27, 28, 29, 30, 31, 32, 33, and 34 will be added. Secondly, the scores of 4, 6, 7, 8,11, 12, 15, 16, 17, 18, 24, and 26 will be added separately. The third step is a formula:Total score: 72 - Total from Step 2 + Total from Step 1 According to Williams (2017), the scores of the PRASA test can be category-zed in fiveways. The scores from 34 to 84 fall in the low anxiety category; scores from 85 to 92 fall inthe moderately low anxiety category; scores from 93 to 110 indicate to moderate anxiety;scores from 111 to 119 fall in the moderately high anxiety category and scores from 120 to170 are indication of high anxiety. The scores are always supposed to be between 34 and 170,if not, there must be some mistake with the score computation. () has indicated that theminimum scores in the PRASA have been hardly reported, in most of the cases the studentshave reported to be with higher anxiety. I had scored 119 in the PRPSA scale, which indicates that I am moderately anxiouswhile talking publicly. I have faced this problem with giving a presentation three monthsback. We were given a topic a month before the presentation and we got sufficient time forpreparing for the presentation. I chose a topic according to my comfort level and I was quite

3EFFECTIVE BUSINESS COMMUNICATIONconfident with the presentation I prepared. However, on the very day of the presentation, Iwas utterly nervous which resulted into fumbling during the presentation. According to thePRPSA scale, this can indicate to moderately high anxiety. There, from this incident, I couldidentify that I have an anxiety issue which need further attention. I also get nervous talking tosomeone superior such as the principal or to the professor after any conference or lecture.With the findings of the PRPSA scale results, I had identified that I am having this fear ofpublic speaking which is sometimes leading to panic attack and jeopardizing my professionalcareer. Therefore, it was evident that this flaw of mine requires additional attention andsupport for personal communication development; otherwise it will have a negative influenceon my professional career in my later life as well.1.2 Self- Perceived Communication Competence Scale (SPCC)The Self- Perceived Communication Competence Scale (SPCC) has been developedfor obtaining the data of how competent an individual feels, while he or she faces diversecommunication contexts and different types of receivers of communication. As individualstend to make their own decisions regarding what they have to do while they arecommunicating, it is very much important to measure the perception of the individual. Theself perception is very much important for the person him or herself, not for the observer(Ghani & Azhar, 2017). Therefore the individuals should measure their communicationcompetence which is basically the measurement of their perceived competence. Themeasurement of communication competence generates alpha reliability estimates and has astrong validity. There is a definite process for calculating the scores of the scale. Public item 1 + item 8 + item 12; divide by 3. Meeting 3 + 6 + 10; divide by 3. Group 4 + 9 + 11; divide by 3.

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