Launching an Online Retail Clothing Business: E-commerce Strategies and Marketing

E commerce

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description of business................................................................................................................3
Describing the e-commerce model:.............................................................................................3
Identifying the Marketing strategy...............................................................................................6
REFERENCES................................................................................................................................8

Executive summary:
The aim of the report is to launch online retail clothing business so that certain goals
could be achieved in effective manner. Also, the firm would be named as fashion style where all
the customers would have the latest trends of clothes at very reasonable prices against all the
competitors. Further, the report had applied B2C model that would allow the firm to develop
effective e-commerce strategies to meet certain objectives. Also, various payment systems such
as debit cards, credit cards and net banking would be adopted by quoted firm so that customers
would experience the smooth payment procedures. Moreover, E commerce security measures
that would be implemented by quoted firm to ensure safety and protection of the customers
would also be identified. Lastly, various marketing strategies such as email marketing, social
media, organizing events and programmes had also analysed in detail under this report.