Email and Mobile Marketing in Costa’s Customs

Running head: EMAIL AND MOBILE MARKETING
Email and Mobile Marketing in Costa’s Customs
Name of the Student:
Name of the University:

1EMAIL AND MOBILE MARKETING
Table of Contents
1. Summarize email and mobile marketing and analysis of the strengths and weaknesses............2
2. Hypothesize on the case document company and strategy..........................................................4
3. Include a visual mockup for a Costa's marketing email..............................................................5
4. Mobile advertisement..................................................................................................................5
5. Conclusion...................................................................................................................................6
References........................................................................................................................................7

2EMAIL AND MOBILE MARKETING
1. Summarize email and mobile marketing and analysis of the strengths and
weaknesses
The mobile marketing is multi-channel marketing strategy which is aimed to reach the
target market audiences on Smartphone, tablets and mobile devices via the website and email.
Email and mobile marketing is implemented in Costa’s Customs to target people from aged 25
and up from Chicagoland areas. The individuals are included both men as well as women of
ethnicities. The mobile email strategy for selected company is covered how the brand will sort
usage of Smartphone in pocket of the customers. Smartphone allows persons to go for using
web, search as well as accept updates on status (Armstrong et al., 2015). The mobile and email
marketing changes ways people will interact with other brands, in-stores with the friends, work
and finally with the email program. This strategy is used to identify changes and use new
possibilities to reach the email marketing furthermore business goals.
The strategies meet with success but Costa’s average customers are become older. The
business model of the company is based on developing long stand relationships with the
customers those can benefit from repeated businesses. Details on the marketing strategies, tactics
as well as objectives of mobile campaign are being featured (Hartemo, 2016). The employees at
Costa maintain a higher level of knowledge in fashion and tailors articles of clothing. Strengths
and weaknesses of the email and marketing strategy for Costa’s Customs are as follows: