Employability Skills for Graduate Students

This assignment delves into the concept of employability skills and their significance for graduate students seeking employment. It examines various skill categories, including technical, soft, and digital skills, drawing upon academic research and industry perspectives to highlight the skills employers value. The assignment also considers factors influencing employability, such as education system reforms, globalization, and technological advancements.

Employability skills

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Set of own responsibilities as well as performance objectives.............................................1
1.2 Own effectiveness against objectives....................................................................................2
1.3 Recommendations for improvement.....................................................................................2
1.4 Motivational techniques to improve or develop quality performance..................................3
TASK 2............................................................................................................................................4
2.1 Solutions for work based issues ...........................................................................................4
2.2 Communication style at different level of administration ....................................................4
2.3 Effective time administration systems .................................................................................6
TASK 3............................................................................................................................................6
3.1 Individuals role play in a group as well as their working.....................................................6
3.2 Team dynamics.....................................................................................................................7
3.3 Alternative methods to complete task...................................................................................8
TASK 4............................................................................................................................................9
4.1 Tools for developing or improving solutions to problems which they are facing................9
4.2 Relevant strategy which helps in resolving labour turnover issue......................................10
4.3 Potential impact of strategy on the business.......................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Employability skills refers to abilities which are transferable in nature which is needed by
the individuals which will assist in improving performance in the competitive market. It is a set
of achievements along with the understandings so that they can make individuals which will
make individuals to be successful in business entity (Abas-Mastura, Imam and Osman, 2013).
Business people and corporates are centring to enrols those individuals which are having
essential fundamental abilities according to their requirements which can be expressed as an
employability aptitudes. Informative individuals can catch on quickly, the majority of the
organizations are centring to enlist those informed and qualified applicants which are great in
making correspondence with others. Present report is based on Travelodge Hotel which is a
private business entity and it is operated in hotel as well as hospitality industry (Time
Management Skills, 2017). In the below mentioned report, discussion based on the own
responsibilities along with the performance objectives. Moreover, some problems should face
work based problems and have to resolve that which will assist in reaping targets.
TASK 1
1.1 Set of own responsibilities as well as performance objectives
I am working as a manager in travleodge Hotel and it is essential and necessary for me so
that they can set my own roles and responsibilities in business entity. As per point of view of
them, I have to boost my performance as I am doing work in the marketing manager so it is
necessary for me to arrange or maintain performance of my team in a appropriate way so that
they can get or collect information from competitive market. There are some responsibilities
which includes:
I have to collect or gather information or data from the market as I can give or provide
assistance which assist in boosting the sales of Travelodge Hotel. They have to maintain direct as
well as indirect relationship which aid in attaining their maximum information from their
markets as well as competitors (Jones, Torezani and Luca, 2012).
I am working as a marketing manager then I am having a duty that I have to follow
morality so that better services can be delivered in a appropriate manner. Along with this for
offering better services which has to be authenticate and for that they have to make better
strategy.
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Objectives which are related to performance should be reaped so that I can raise my
performance. I have to make a focus on the increment level so that I can improve my purchasing
power as well as should boost the living standards. If I am become successful in increasing my
salary then this will assist in encouraging to me in boosting performance so that targets can be
easily achieved. These are my own roles and responsibilities along with the performance
objectives which will help Travelodge Hotel in accomplishing their goals and objectives (Keller,
Parker and Chan, 2011).
In this aspect following are certain set of responsibilities develop in the Travelodge hotel
that are as follows:
Personal responsibilities: In this aspect, I can develop my skills and responsibilities that
require and also help me to enhance human welfare. Therefore, several ideas considered in own
my actions.
Ability to develop and learning from role: Another ability in my own aspect require
learn and develop the role. I can easily deal with the conflict situation in Travelodge hotel.
Setting and monitoring performance objectives: In respect to make positive outcomes,
there are various responsibilities need to be set at my own way. Therefore, setting of the
organisational objectives assists to me to enhance role in the enterprise.
1.2 Own effectiveness against objectives
In the travel and tourism industry, Travelodge hotel is working and they are providing
better products and services to their consumers which will helps in getting attention of their
clients. Business entity having a huge market and in that they are having a high competition and
it is important and necessary for them to improve or increase their business activities so that they
can expand their market share. Objectives which are made by higher authorities have to achieved
which will aid in improving performance and my senior managers of Travelodge Hotel having a
expectations from me that I have to fulfil expectations of consumers (Panagiotakopoulos, 2012).
As I am working in the firm on a senior post and for this it is necessary that I have to improve
my skills as well as strength which will helps in completing the work in a decided time. Senior
administration or higher authorities are happy from my work which I am doing and it will help
me in reaping all objectives which are associated with the performance. In the firm, all appraisals
are depend on the performance as well as each objectives. I have to find or identify my skills
along with the knowledge which will aid to me in accomplishing goals and targets. This will
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helps me in my own personal developments and objectives so that I can improve my
performance.
In respect to accomplish the results, I have to make my contribution in Travelodge hotel
so that goals and objectives can be develop. I require following skills:
Self evaluation: In this aspect, I have opportunities to monitor my own performances that
is related to my work. Therefore, I require regular assessment in activities that perform by me so
that efficiency can be increase easily.
Feedback from customers: Feedback from the customers assists to develop my skills
and ability to get response from customers. Therefore, I can assess my skills according to
customer satisfaction. It helps me to demonstrates planning and coordination among the people.
Promotion recommendations: Further, can also implement promotion recommendations
so that it assists to me to attain objectives of the organisation in business plan. It creates positive
impact to develop the company operations in systematic way.
1.3 Recommendations for improvement
As I am working in the business entity as a marketing manager and on that designation I
am having so many duties as well as responsibilities which will assist in identifying and
analysing the new markets and also having their authenticate sources from where they can collect
or gather information of data for the business entity (Rao, 2014). This will help me in attaining
the goals and objectives and on the basis of that I can improve or boost my performance in the
firm. There are some points which are to be effective for the business objectives:
They have to do learn different theories related to marketing which helps me in
increasing my knowledge and skills. I am working as a marketing manager then this will assist
me in learning distinctive marketing theories and it also assist in providing the better
performance which assist in attaining their organisational objective so that they cannot face any
type of issues in reaping their personal objective. Along with this they have to identify their
strength and weakness which will assist in attaining their objectives of business entity and it is
necessary to them that they have to make personal evaluation so that they can use proper strength
and also can overcome from weakness. I am having a good strength so that I can reap my
performance objectives which will helps me in making better position in the business entity.
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If I am having some weakness then I have to overcome from that and on the basis of that
changes to be made which will assist in making the performance and they can do their
operational activities in a better manner (Rosenberg, Heimler and Morote, 2012).
There are several areas where I need to improve my self. Therefore, following steps can
be implemented to ascertain the task in effective manner:
Current performances: In order to implement effective results, I assess that my current
performances very low at workplace of Travelodge hotel. This is because, I have no effective
time management skills.
Needs require in the future: Further, future outcomes also need to ascertained through
pertain time management strategies. As results I can develop my performances to maintain time
management.
Opportunities and threat assessment: In addition to this, threats and opportunities need
to be assess effectively so that services could be develop in systematic aspect. It is very
important part to make specific goals and objectives.
Achievement of the goals: In the specific time frame, I can set activities as per
requirement in the firm. Therefore, it will assists to develop effective functioning in the
organisation to set targets.
Review of dates: After accomplishments of the goals, it is important to review the dates
so that objectives and targets could be manage effectively in the business environment. Hence,
Travelodge hotel can accomplish effective goals and objectives
1.4 Motivational techniques to improve or develop quality performance
There are so many tools and methods which are available and according to that it helps
the employees in improving the performance as well as productivity and this will helps in doing
or providing qualitative work. Some techniques includes:
Rewards and incentives: Managers and employers of Travelodge Hotel have tom provide
rewards as well as incentives which assist in providing motivation and encouragement to their
employees so that they can make better performance. As I am doing work in Travelodge Hotel as
a marketing manager so it is essential for this for setting a targets of incentives for a month
which will aid in increasing or improving in qualitative work as well as task. If they are
providing encouragement as well as motivation in terms of money which will aid in boosting the
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performance and this will also assist in increasing my monthly income and this will help in doing
the improvements as well as developments so that targets can easily achieved (Wilton, 2011).
Self motivation: For reaching or attaining thye targets it is a factor which assist in
providing best encouragement to the individuals and it aid in obtaining the high grade. It is
necessary for me that I have to improve the factor or element which is related to self motivation
which will assist in boosting the performance in Travelodge Hotel which will aid in attaining
their targets in a specified time. If they want to do proper
TASK 2
2.1 Solutions for work based issues
Travel and tourism segment is having immense necessities of advertising on the grounds
that many organizations are working in this part. Travelodge is not a market pioneer but rather it
needs to be so it is basic for representatives which are working in the association to give their
best in record of organization to expand piece of the overall industry of Travelodge. Promoting
administrator is having immense obligations in the association to gather real and greatest quality
data from market which can help to the organization to roll out a legitimate improvement
(Asonitou, 2015). A portion of the risky circumstances are here with arrangements:
Correspondence issue: Marketing administrator is having a colossal need of
correspondence with their groups which are working in the market. Portable is a solitary medium
to speak with them yet they need to give them satellite telephones by which they can make a call
from those territories which are not having a versatile system.
Preparing: Marketing needs a considerable measure of preparing, advertise competitions
are making new bundles for visits so it is fundamental for marketing group gather data to get
correct detail of their bundles so promoting directors needs to give them an appropriate preparing
to expand their communicational abilities to gather information from marketing (Benson,
Morgan and Filippaios, 2014).
In order to make solution for work based problem, following elements can be determines
at workplace of Travelodge hotel:
Verbal communication: Verbal communication is the effective strategy through
enterprise able to make their direct contract with several numbers of people. Therefore, I can
enhance my performances which assists to solve issue in communication level.
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Non verbal communication: Non verbal communication strategy also playing very
important role that assists to make effective functioning at workplace. Therefore, at Travelodge
hotel eye contact, posture, gesture and many other elements require develop effective plans.
Formal feedback: Formal feedback determines effective structure of the communication.
Therefore, it assists to solve issue of the organisation in systematic way. Hence, higher level
management accomplish their goals and objectives.
2.2 Communication style at different level of administration
As Travelodge is a tremendous organized association and they are having a different
level of administration. For the most part a hierarchical administration level can be partitioned in
to three sections which are higher, medium and lower. Each of administration level is having
particular need to make a correspondence so it is basic for the showcasing trough to send data
about their issues in various routes as indicated by need of administration level;
Correspondence on higher administration: E-sends must be utilized by imparting on
higher administration level so it is basic for showcasing director to compose a fitting proficient
email to mindful them about issues confronted by advertising group. Formal correspondence is
most appropriate approach to convey on higher administration level (Deeley, 2014).
Center level of administration: Formal and casual method for correspondence can be
utilized by promoting supervisor since advertising administrator are likewise incorporated into
this level. All individuals which are working at this level are having same task, so advertising
supervisor can expand his concern by oral correspondence in meeting and by sending singular
sends.
Speaking with bring down administration level: Marketing directors needs to utilize
casual method for correspondence while examining an issue with their partners. This is most
ideal approach to speak with subordinates, by this promoting administrators can convey his face
an appearances which can make a mental weight on their subordinates in regards to issue
(Jackson, 2014).
Formal letter which includes the officials related to higher administration which are
related to the problem of lacking the communication sills.
To, Senior management
Travelodge Hotel
29th July 2017
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Sir,
This is to educate top administration authorities that there is issue of correspondence on
the lower level of workers. It has affected the working of the lodging. They are exceptionally
misjudged on correspondence abilities. Their is a thought among representatives that conveying
admirably implies talking great yet the other relational abilities have been overlooked by them.
Inn has gotten numerous inputs with respect to there conduct. It is affecting the picture and brand
name of Hotel. It is making issue inaccomplishing ideal consumer loyalty. They should be given
appropriate preparing and ability advancement classes as right on time as could be expected
under the circumstances.
Thank You
Hotel manager
Memo for all the staff members:
To staff members,
29th July 2017
This is to advise everybody that organization has gotten certain inputs with respect to
relational abilities that is predominant in Hotel. This is an issue for the picture of organization
henceforth should be taken care of. All workers are being guide lined about organization has
certain standard of correspondence and it has certain strategy for correspondence. Higher
authorities can convey by formal cooperations like gatherings. Center level administrators will
impart through messages or classes. Lower level representatives who are prime defaulters needs
to cooperate by means of huge classes. Other specialized technique that should be utilized is on
the web site of the organization. There will be preparing and correspondence improvement
classes sorted out by organization soon will be educated to all.
From
Marketing manager of Travelodge Hotel
2.3 Effective time administration systems
Accomplishments are basic component for any individual which are working in the
organisation and it can be feasible for them when they are dealing with their opportunity
splendidly. If there should be an occurrence of promoting administrator in Travleodge, they are
having colossal need to utilize a proper time administration procedure which can help to them to
mastermind their opportunity as per booked work:
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Setting needs: It is basic for promoting administrator to make a rundown of work and set
their needs in them by which they can endeavor those work which are fundamental as indicated
by association and advertising director (Kulkarni and Chachadi, 2014). It can help to them to
give an appropriate time as indicated by need of work and by utilizing this administrator can
endeavor all work in a day effectively.
Journal administration: It is another compelling time administration technique in which
promoting chiefs can compose all work to do in his journal. By this they can endeavor all work
in a day. He can check on those work which are finished by their exercises. So by utilizing this
they can make a timetable of time by which they can improve a division of time in their work.
Following are certain strategies can be implemented in effective aspect at workplace of
Travelodge hotel:
 Priorities the tasks: In the chosen organisation, firstly I have to set priorities so that
workload can be manage. In this aspect, specific time will be developed that assists to
work in systematic way. Hence, effective administration system develop.
 Setting the objectives work: As per the concept, work objectives develop to achieve the
targets. In addition to this, various tasks making in small groups to complete the
objectives.
 Time-frame effectively: As per the required activities, time need to be set effectively so
that selected business can determines their targets to achieve positive views. As results,
business goals will be achieve.
TASK 3
3.1 Individuals role play in a group as well as their working
An association is particularly worry towards accomplishing objectives and goals in a
viable way. Travelodge Hotel distribute individuals in various gatherings as indicated by their
likenesses and intrigue. Groups are playing a compelling part in boosting or attaining benefit the
income for firm. Business entity is worry on building powerful group for overseeing tasks along
with the work in craved time-frame.
Group specialists: The general population who are associated with a few gatherings and
groups are known as group labourers. Associations contract accomplished and talented
individuals in their firm and classified them into various offices according to their arrangement
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of aptitudes and capacity (Mehrotra, 2014). Representatives utilize their ability and information
for culmination of work in giving time-frame.
Implementer: Some individuals are having phenomenal aptitudes in them, and they utilize
their capacity to determine any sort of issue in association keeping in mind the end goal to
accomplishing focused on objectives and targets. Travelodge Hotel enlist these kind of
individuals to making safe condition with no issues.
Shaper: Some individuals are working for quite a while in firm any they known all terms
and states of business entity. They are predominantly part of higher specialists and best
administration. They are having exceptionally huge learning in performing task in a better way,
so they endeavour any work or obligation with their experience along with the knowledge and
skills.
Work can be done in systematic aspect in business unit to develop targets:
Nature and dynamics in the group: Team dynamics assists to deal with several aspects
such as attitude and pattern of the behaviour. Therefore, it considered as the development to
accomplish goals.
Informal and formal setting: In this way, goals and objectives can be achieve in term of
informal and formal group. Therefore, it assists to contribute major role for the objectives and
goals.
Purpose of the team: Different group, has the effective aspect, to accomplish the
purpose of each team member that contributes towards the role and targets. Therefore, positive
degree can be develops that easily make targets and goals.
3.2 Team dynamics
Collaboration is extremely viable and effective and furthermore accomplishes the
objectives and goals of the organization. It organization needs to get best yield or result then they
manufacture group in light of the fact that if an individual do their work in group they finish it
consummately. A simple mean of the group that people do their cooperate with the goal that they
bring the reasonable and best result. In the event that Travelodge Hotel needs the achievement of
their group then they have to take after the gathering progression (Mishra, 2014).
Keep up the group is not simple undertaking in actuality there will be numerous troubles
can emerge while chief keep up the group. Each individuals need to attempt endeavors together
with the goal that they can lessen the troubles and they likewise give many kind of
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administrations which can likewise accessible at work put. A few people in the group are multi
entrusting with the goal that they do any or many assignment successfully. Each colleague
should be exceptionally wary about the arrangement of the group.There are four unique models
which delineates about group progression incorporates:
Forming: It comprise of various conduct of relatives towards the distinctive group that
are made in Travelodge Hotel keeping in mind the end goal to principle effectiveness at work
places. It helps in building collaboration with the goal that works streams in an arranged and
orderly ways. In the event that colleagues will be agreeable than it will help in diminishing
battling among the gathering individuals. It made positive workplace and solid bonds are made
among the representatives at work put (O'Neil, 2014).
Norming: This stage expresses that troughs should share their standards, values, past
encounters and information with their colleagues. This aides in making them comfortable with
the workplace keeping in mind the end goal to make them mindful about how diverse exercises
will be completed at work put.
Storming: In this stage the representatives settle on choices about the diverse parts and
obligations which they needed to perform at work places. This aides in making the individual
capable that they needed to finish their doled out assignment specifically time allotments.
Performing: This is the last phase of group progression. The representatives with lead
common exchanges among themselves keeping in mind the end goal to share there encounters
which they have picked up by performing there doled out parts (Paadi, 2014).
3.3 Alternative methods to complete task
Travelodge Hotel is a travel entity in the international market which gives different
administrations of travailing to its clients. This organization is leading a marketing plan with the
goal which will assist in enhancing their current position in the competitive market place. There
are different approaches to get precise data about market so that they can meet their goals and
objectives which are decided by the higher authorities. Organization can direct different client
studies to distinguish need of customers with the goal that association can make successful
procedures to fulfil authoritative objectives. Travel office can take help of instructive
information of different endeavours (Pârvu, Ipate and Mitran, 2014). Through statistical
surveying firm can recognize necessities, request and inclinations of its clients, likewise can
make efficient marketing arrangements and techniques with the goal that distinctive needs of its
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customers can be satisfied. By giving high qualified administrations Travelodge Hotel can
provide the proper and appropriate fulfilments of their consumers which will assist in attaining
the targets. High fulfilled customers is after effect of high money related benefit of association.
Thusly, statistical surveying is a best strategy for deciding diverse patterns and need of market.
Promoting plan of an organization can not be prevail without giving proper satisfaction to
clients. Following are certain alternative methods can be implemented in the organisation:
Waterfall: In respect to accomplish the goals and objectives, waterfall determines
effective method that assists to design the process which considered in Travelodge hotel. In this
way, the organisation can design, implement and verification.
Rad: With this regard, the selected business unit need to make minimal planning and fast
prototyping through company able to make specific planning. As results, it assists to measure
performances through software.
Incremental: This method assists to design and implementing the incremental as per the
specific requirements. As results, satisfaction level can be develop at high level that can be
combine from different level.
TASK 4
4.1 Tools for developing or improving solutions to problems which they are facing
As Travleodge is confronting an issue of retention of employees in the firm so it is
fundamental for higher administration to embrace a suitable strategy and one of them is here:
Identification of cause of problem: It is basic for the administration discover what is the
fundamental reason to leave association. Pay, work weight, preparing and advancement projects
can be an issue for leaving work. The vast majority of their staff members are not inspiring how
to manage their obligations so they need to make a fitting arrangement on it.
Discussion on essential reason: After recognizing as well as identifying the premise cause
higher administration needs to make an appropriate discussion on cause with all the levels of
administration. Entire management or administration needs to make a proper discussion on their
preparation and improvement programmes (Abas-MasturaImam and Osman, 2013).
Identify possible solutions: In this progression, administration needs to recognize as well
as identify the conceivable solutions which can assist to business entity so that they can
overcome and resolve the problems. The administration can change their training as well as
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improvement program by which employees and manager can convert their employees as well as
staff members which will be able to the fulfil requirements and needs as well as wants of
Travelodge Hotel.
Implementation or execution: It is a stage as well as phase in which higher administration
needs to actualize conceivable arrangements or solutions which can help to them to hold their
employees. They need to execute another preparation and improvement program.
This procedure will be compelling for the organization to roll out an appropriate
improvement in the association which can help to them to hold their representatives. Working on
the basic cause at essential reason can help to them to evacuate this issue for quite a while of
period which can organization to guarantee that their representatives will be with them for quite
a while of period. It simply has a need of experienced chiefs which can examine what are the
fundamental reason by which representatives are leaving their employment from association
(Jones, Torezaniand Luca, 2012).
4.2 Relevant strategy which helps in resolving labour turnover issue
As the above given strategy will be successful for Travelodge Hotel so that they can
determine this issue as it is fundamental for higher administration to utilize this to determine
their obstacles as well as issue. As they are having a high work turnover ratio so their higher
administration needs which will assist in executing the techniques in the different situations
which they are facing. Training as well as guidance play a essential role while making the
changes in the business entity or in organisational environment as it aid in creating or
maintaining a relation among responsibilities related to job and staff members of Travelodge
Hotel (Keller, Parker and Chan, 2011).
Administrators needs to make another presentation for providing or conducting training
program in which they need to incorporate diverse learning style. Subsequent to enrolling
different person in association they need to give a seven day enlistment program in which they
need to give them useful and hypothetical data about employment part and obligation. They need
to use at work training strategy in which they need to set an obligation of another worker on a
holding representative which can help to him in his work. It includes following strategies to
solve labour turnover issues:
Analytical and critical thinking skills: With the help of implementing this strategy,
management problems and issues can be solve. This is because, it assists to Travelodge hotel to
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enhance their employees analytical and thinking capacity. Therefore, they are able to make
effective learning at workplace.
Problem-solving skills: These skills also create important part to ascertain effective
functioning at workplace. Therefore, the chosen organisation can make their effective timing to
sought out each issue which has been take place in business.
4.3 Potential impact of strategy on the business
If manager is using new strategy then this having a financial and non-financial imapct on
business. There are different businesses which earns the financial positibve outcome as well as
business advantage. It helps in doing the measurement in terms of cost savings, growth of
revenue as well as cash inflows as it provides the result to increasing profits. This new
methodology with respect to preparing and improvement can organization to hold their
representatives for quite a while and this is the fundamental effect of this system on Travelodge.
It can help to association to develop their piece of the overall industry which can organization to
expand their yearly benefits (Panagiotakopoulos, 2012). There are some key performance
indicator which ehlps in doing chnages so that they can attain their obejctives which includes
consumer satisfaction, branding, quality of service delivery, risk reduction along with the
company image in the competitive market. A portion of the significant effects are here:
Accomplish hierarchical destinations: Business entity can achieve their target effortlessly
by holding their workers, it makes a holding in representatives which can help to them to
accomplish authoritative goals.
Money related benefits: Retaining representatives can organization to enhance their
advantages which will assist in expanding or enhancing their market position when they are
facing high competition in the market.
Gifted representatives: Change in preparing projects can help to recently enlisted
representatives, it can give them better realizing which can help to them to expand their
enthusiasm for their work, which is fundamental for association (Channels of Communication,
2015).
Subjective work: Skilled representatives can convey better work in record of Travelodge
Hotel which can organization in fiscal and non money related terms.
Following are certain impact take place on the business:
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 Make future objectives and plans: In respect to determines the effective decisions, the
chosen business will make their plan in effective manner. Therefore, it assists to develop
plan according to the time frame with techniques as well.
 Establishment of the directions: In this way, purpose can be defines to accomplish the
targets and goals. It assists to demonstrate realistic goals and mission which clearly
communicate within the business environment.
 Creation of the longevity: In today's time, business decisions has been determines to
make creative ideas for developing effective functions in the business unit. As results,
Travelodge hotel accomplish their targets in effective way.
CONCLUSION
After summing up report, it has been concluded that employability skills is necessary in
the employees which will aid in improving their performance as well as productivity. Staff
members of Travelodge Hotel have to improve their skills which reflect the own personality
along with the interest as it affect the career. They have to provide proper monetary objectives
which will assist in providing proper encouragements to them and according to that
improvements in the business entity as well as work. Travelodge having a large structure as well
as each stage of administration so that they can make a proper format to the communication so
that they can make position in the market.
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Channels of Communication. 2015. [Online]. Availbale Through:
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