Impact of Employee Loyalty and Commitment on Walmart's Growth and Success

Research
An investigation into the impact of employee
loyalty and commitment on the growth and
success of Walmart

Contents
Task 1: Project proposal..................................................................................................................3
Introduction..................................................................................................................................3
Aim and Objectives of the project...............................................................................................3
Background..................................................................................................................................3
Research questions.......................................................................................................................4
Literature review..........................................................................................................................4
Proposed Methodology................................................................................................................6
Proposed Analysis.......................................................................................................................7
Task 2a: Reflection essay................................................................................................................9
Task 2b: Timescale and resources.................................................................................................10
REFERENCES..............................................................................................................................12

Task 1: Project proposal
Introduction
Employee loyalty is defined as workers who are devoted to the organisational success and
growth. A loyal employee is satisfying or happy to work for the business in proper manner.
Therefore, employee loyalty and commitment are important and significant for the success of
company. Along with this, loyal employees’ helps business in attainment of their competitive
advantages as well as facilitate in attracting more customers within minimum time period
(Krajcsák, 2019). The loyalty of workers plays a vital role in increasing the profit, growth and
sale of Organisation. It is essential to create a well-developed and executed loyalty programmes
that helps in attracting new customers, driving profit, reducing turnover and retaining existing
employees and customer.
Aim and Objectives of the project
Research aim: To identify the effectiveness of employee loyalty and commitment in enhancing
business growth and success: A study on Walmart
Research objectives:
 To develop basic knowledge regarding the employee loyalty and commitment
 To determine the impact of impact of employee loyalty and commitment on the growth
and success of Walmart
 To evaluate the ways that would be used by Walmart for improving employee loyalty and
commitment
Background
Walmart is one of the American multinational retail corporations. It majorly operates and
works a chain of supercentres and hypermarkets, grocery stores, discount department stores from
the United States. The headquarters is located in Bentonville, Arkansas, United States. The
founder of Walmart is Sam Walton. The corporation has large number of employees and its
strength is over 2, 300, 000 in the year 2021 (Yu and et. al., 2019). Walmart is also largest and
greatest in terms of revenue. It is also known as the largest private employer in the whole world.
It is a publicly traded family-owned corporation because it is controlled and managed by Walton
family.

Research questions
 What is the knowledge regarding employee loyalty and commitment?
 What is the impact of employee loyalty and commitment on the growth and success of
Walmart?
 What are the effective ways that would be used by Walmart for improving employee
loyalty and commitment?
Literature review
Literature review is the process followed by researcher for collecting secondary data from
number of sources. These sources are articles, books, magazines, publication research and many
more. All these are essential sources because with the help of these, researcher can easily
accomplish aim and objectives through research questions (Yao, Qiu and Wei, 2019). These
questions are defined as below;
What is the knowledge regarding employee loyalty and commitment?
According to Yu (2019), Employee loyalty is a set of emotions which is showed by staff
as they feel attached to their current organisation. The loyalty of employee is important for
Company in order to gain success and achieve competitive advantage. When staffs are loyal
towards firm they feel happy while working and give their best potential ability to achieve the
goals and objectives of business. The loyal employees are dedicated and have respect for their
corporation. Employee commitment generally adds value to Organisation which includes the
proactive support, awareness of quality, determination and high productivity. Walmart must
focus on keeping staff committed towards their work by taking genuine interest in employees,
inspire them and provide a path for getting success and growth in personal and professional life.
What is the impact of employee loyalty and commitment on the growth and success of Walmart?
As per the viewpoint of Jehanzeb and Mohanty (2018), employee loyalty and
commitment creates a huge impact on the growth and success of Walmart. Employee loyalty and
commitment helps in encouraging them to do their best work due to which organisation achieves
great success in Market. There are various factors which helps in increasing the loyalty of
customer towards the brand. Walmart must focus on providing training and development
opportunities, job security and promotion to their staff so that they can gain loyalty of staff. It is
important for company to provide training and development benefits to their employees in order
to improve their skills and knowledge. The training and development opportunities helps in