Importance of Employee Motivation in the Workplace and Strategies for Encouraging Employees: A Study on H&M

THE IMPORTANCE OF MOTIVATION IN THE
WORKPLACE AND HOW IT MOVES
EMPLOYEES

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
CHAPTER 4: DATA ANALYSIS................................................................................................12
Descriptive statistics..................................................................................................................12
Thematic analysis......................................................................................................................13
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................26
Conclusion.................................................................................................................................26
Recommendation.......................................................................................................................27
REFERENCES..............................................................................................................................28
APPENDIX....................................................................................................................................29
Questionnaire.............................................................................................................................30
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CHAPTER 1: INTRODUCTION
Employees motivation is played major roles in order to cuss of organisation and also it is related to energy, commitment which is
driving by employees of organisation. Also, when employees of organisation are motivated they can deal with any problem and
always try to motivate others that’s directly help to increases the employee satisfaction (Kriegbaum, Becker and Spinath, 2018). It
also helps to develop the enthusiasm in employees so that they can deals with any situation. This is also related to improving and
maintaining at the workplace that can be become problem at the workplace also it is necessary to find different ways which help to
providing the motivation to the employees in order to work on slower the pace, spending time, avoiding the task that is also related to
put energy on their work. Also, it is also help to accomplish the high standard which is necessary to improve by creating meeting
important target. It also helps to build the interest in the employees in order to work on activities which is necessary to manage
(Naimovna, 2021). Further, study focus in significance of motivations at workplace in order to encourage them for retaining the
company. Present study is based on H&M (Hennes and Mauritis), it is Swedish multinational clothing company of headquartered in
Stockholm. This is focus in fast fashion of clothing for men, teenager, women, children etc. There are more than 74 countries and
5000 stores under different brands of company.
Significance of the topic
On the basis of current research, it can be said that it helps to carry out importance of motivation in the workplace and how it helps to
run with move employees within organisation. There are several benefit of motivation which helps enhance the performance of
organisations such as higher productivity levels that help to implement employee’s motivation techniques which encourage this work
productivity for better revenue outcomes. The present report focuses on carry out the piece of information on the basis of strategies of
motivation that can be used for encouraging employees and the challenge which is faced by company in order to encouraging
workforce (Steinmayr and Spinath, 2019). Also, resent report can be used by researchers, firms, organisations, and professionals who
are responsible for managing the human resource in such as way where it helps to enhance the employee motivation. Chosen company
based on growing and developing in order to attain high quality of work that is why it also focus on improving employee motivation
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so that it help to increase the productivity. Also, study focus on motivation theories and approaches which are helped for developing
the knowledge as well as it helps to increase the performance of the employees.
Research Aim
"To analyse the importance of employee motivation at workplace and how it works employees." A study on H&M
Research Objectives
 To understand the concept and importance of employee motivation at workplace
 To identify different strategies that are used across organisations for motivating employees in H&M
 To analyse various challenges faced by management in the process of motivating employees in H&M
 To recommend the strategies for improving the challenges faced by H&M regarding employee’s motivation.
Research Questions
 Analyse the concept and importance of motivation at workplace?
 What are the various strategies that are used by organisations for motivating and moving of employees in H&M?
 What are the various challenges faced by management in the process of motivating employees in H&M?
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CHAPTER 2: LITERATURE REVIEW
Theme1: The concept and importance of employee motivation at workplace
According to binti Ibrahim,( 2021) employees’ motivation is defined as attitude of employee towards their work and also it helps
to desires the energy for how peoples interested and committed to job. It refers as crucial for organisation because it is the root from
which stem both the progress and downfalls the company. This is most essential part of the company which helps to create interest in
employees in order to work harder and also help to produce more. Then also develop the knowledge about work and improve quality
of work which is necessary for the company in order to work harder. IT is not necessary whether company is small or big but the
major thing is to focus on employees’ motivation that’s directly work on the basis of work with organisation to create more energy in
employees who believe in mission and understanding the significant of company losses. Then when the employees are motivated it
help to completes the business goals which directly improve the productivity of the company.
According to Curcuruto and Griffin, (2019) it has been analysed that it is necessary to develop the work on interaction with
employees so that’s they feel positives for improving their natures as well as it help to communicate the employees in effective way.
There are some of the factors of employee’s motivation which helps to reward values of goal in order to makes efforts as well as keep
the employees motivated by increasing the work efficiently, producing the better result. It leads to stability in work force and also help
to build the confidence among subordinates and then improving the performance by providing the facility of reducing absenteeism and
increases the labour turnover. Also, it helps to improve image of organisation. Further, this is also help to improve customer service in
order to work on higher standard that’s help to put more efforts in order to create higher quality of work. This is also helps to improves
the relation with worker and management so that they can share their thought with managements which help to build positives
relationship.
According to Li, Chen and Menassa, (2019) there are two type of motivation and in which company can use accordingly.
Intrinsic motivation helps to construct or pertaining from external factors in order to meet personal needs. In this type of motivations
employee feel inspired and complete the task accordingly in order to create personal value in this any employee can get promotion,
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larger pay which help to motivate them by increasing job satisfaction as well as increased the responsibilities. On the others hand,
extrinsic motivation is related to get from external factors such as praise or compensate employee in order to drive by providing them
bonus, awards, raise which help to maintain livelihood among other. This also help to change the attitude of employees in order to
change perception and thought that’s help to enhance their interaction by improving social engagement and also focus on making
other people better.
Theme 2: Identify different strategies that are used across organisations for motivating employees
On the basis of Cote, (2019) Employee motivation is one of the main component of achieving the company success also it helps to
give feeling of happiness and improves the performance of the employee also high quality of work reduce the employee turnover in
orders to save money. There are different strategies used by company according the nature of employee. By setting attainable goals on
the basis of SMART it helps to give excellent motivation also this is help for outline the criteria for giving something specific to
employee. Organisation used this method in order to work according to the set objective so that its also help to put mores potential to
the team in order to improve the performance. For instance, H& M sets goals for employees to completes the target and then providing
them rewards according to their potential. Also, another strategy which is followed by company are related to providing immediate
praise for accomplishment so that it helps for providing the detailed feedback to employees that’s help to boost their morale and then
also providing positives praise to employees when projects or task completed.
Employee are also employees are respond for praise that motivates for continuing work hard. It is also important to provide
individual praise or recognition for accomplishment let them to know valuable to the company. This is also help to provide positive
reinforcement which is help for getting successful and then leave with empowerment. Chen, Chang and Wang, (2019). another
strategy is related to creating the employee incentive program that help to improve the employee motivation which help to create an
incentive program and directly rewards team members for their accomplishment. The promise of incentive program help t encourage
employee for doing best work in order to more focus on raising the big motivator for many. It can be in the form of incentives like
bonus, trophies, paid time off, verbal recognition and gift cards. To provide challenges for daily life help to motivate others in order to
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focus on completing the tasks in such as ways where its help to give them motivation for attending in better manner. In addition to
this, said that it is also necessary for healthy work life balance whch help to maintain better relation in orders to more focus on
providing them different ways such as encouraging breaks that help to allow employee to rest. Gibson, and Stride, (2019) analysed
employees feel refreshed it help to reducing the chance of burnout and also leadings for higher employee satisfaction and motivation.
Further, offering flexible scheduling help to take time off for routine appointments and self-acre that’s is necessary to maintains at the
workplace. There are many organisations who are offering flexible times for working which help to enhance their work efficiency and
in the peak season it helps to provide the secures life and them motivate them work in effective way. Also, providing work from home
help to feel better in which employee can work according to their need and time and also help to increase the productivity. To create
positive environment, help to support enthusiasm, motivation and collaboration that hep to play vital role in order to create and ideal
environment for employees.
Theme 3: Analysing various challenges faced by management in the process of motivating employee
According to Sonnenstuhl, W.J. and Trice, (2018) it has been analysed that there are different challenges faced by company during
the process of motivation. It impacted on the performance of the employees in order to decreases the productivity of the company.
Also, low self-confidence helps to improves the performances of motivation which is necessary task because confidence help to
enhance the performance of an employee. When employees not feel confident it impacted by feeling unworthy and unable to take
decision. At that’s employees not able to form good work relationship or assert themselves which is important for success at
workplace. Fear of failure is another challenge that can be faced by employees at that’s time they did not able to face challenges to
complete the task. The achievement of anxiety is related to sensitives punishment that is include criticism or loss of something they
value. For example, employee may begin the particular activity which need to stop before completed the task. Also, they are not able
to understand the potential of negative feedback. Further, during the process of motivation employees are feel demotivated in order
to understand other employee as competitor at that time it is necessary to focus more on developing knowledge. Khusainova, (2018)
said that sometimes employees are not able to get the point of motivations they only focus on affecting by challenges by lack of
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