Employee Motivation Strategies in UK Hospitality Sector: A Study on Ritz Hotel

This research study investigates different motivational strategies used to improve employee productivity within the UK hospitality sector, with a focus on Ritz Hotel. It analyses the concept of employee motivation, various methods to support employee motivation, impact of motivational practices, and recommendations to overcome barriers in employee motivation.

Research Methods & Project Report
1

Contents
Chapter-1 Introduction...............................................................................................................3
Chapter-2 Literature Reviews....................................................................................................5
CHAPTER-3 RESEARCH METHODOLOGY........................................................................8
Research type.........................................................................................................................8
Research philosophy..............................................................................................................8
Data collection.......................................................................................................................8
Data sampling.........................................................................................................................9
Data analysing........................................................................................................................9
Ethical consideration..............................................................................................................9
Chapter-4 Analysis and findings..............................................................................................10
CHAPTER-5 A CRITICAL APPRAISAL, RECOMMENDATIONS & SUGGESTIONS...21
CHAPTER-6 CONCLUSION.................................................................................................21
Reflection.............................................................................................................................22
REFERENCES.........................................................................................................................23
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Chapter-1 Introduction
Background of study
In this section, it has been focused on the tourism organisation which has projected
that decline 4% per year in the tourism and also increased the economic recession. The
hospitality industry faced various kind of economic challenges because of recession, which
has made finding the best leader to fulfil all essential need or requirement for enterprise (Ali
and Anwar, 2021). Typically, UK industry manager dealt with increased the level of pressure
because of high competition level. Therefore, it has been suggested that leadership
performance plays an important role and directly affects the enterprise overall performance.
Hospitality enterprise need to employ effective leadership approach in order to improve the
consumer satisfaction, community outreach and other kind of employee relations. Without
any doubt, the significant role of leadership will be increased the good relationship between
employee as well as employers.
In past decade, it has found that changing the environment in hospitality industry and
demand that can stressful for employees. Different hotel staff members at multiple level have
shared their opinion and following a proper ethical approach. This kind of approach is
increasing the profitability as well as productivity of enterprise. By considering motivational
theories, it is always influenced staff members to achieve desirable goals or objectives of
organisation. Moreover, understanding the work values which plays an important role for
employees and enabled the business to use motivational theories that supports to improve
working condition, job structure. In some cases, it lead to create a new policies and
procedures that are satisfied need of employees. In this way, it is automatically increases the
overall performance of hospitality industry.
Aim
 To investigate different motivational strategies used to improve employee
productivity within the UK hospitality sector. A study on Ritz Hotel.
Objective
 To analysis the concept of employee motivation.
 To study the various methods that can support the employee motivation in hospitality
sector.
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 To evaluate the motivational strategies used to improve the productivity of employees
within the hospitality sector.
 To provide necessary recommendations for overcoming various challenges associated
with the employee motivation.
Research questions
 Q.1) What does it mean by employee motivation?
 Q.2) What are the different methods associated with employee motivation in
hospitality sector?
 Q.3) What are the impact motivational practices create over the productivity of the
workforce?
 Q.4) what is the necessary recommendations can use to overcome various barriers
related to the employee motivation?
Research scope
The hotel is the most significant contributor in terms of hospitality industry in UK.
Few years ago, it has been identified the slow economic condition, because of identified the
latest trend in the growth of revenue. The scope of study is to identify the major
improvements, the hotel in UK has been used different motivational theories and influence
staff members towards organisational goals or objectives (Ali and Anwar, 2021).. This kind
of opportunity supports to achieve improve the business productivity as well as profitability
in marketplace. Throughout study, it is majorly focused on the enhancement of staff
member’s performance because of increasing the quality of service. Hence, it will be gaining
more profitability of hotels. The research helps in terms of evaluating the actual performance
of employee in hospitality industry at UK, identifying the importance of motivational theories
which influence employees to serve the best longer or dedication towards job responsibility.
Research rationale
The purpose of research is to identify the role of motivation in terms of hospitality
industry. It is always encouraging the staff members to deliver the best quality of business
services. In this study, researcher will focus on identifying challenges which is mainly faced
by staff member at workplace. Majorly, it is focused on the working condition and become
challenge situation to motivate or inspire employees.
4

Chapter-2 Literature Reviews
In this section, It has been discussed the research topic and gathering, collecting
relevant information from different authenticate sources. It provides brief idea, assumption to
find the best possible outcomes.
Theme: 1 Employee Motivation
According to Hitka and et.al. (2021) employee motivation is one of the crucial aspect
in the organisation. It is the root which has been represented both downfall as well as
progress of organisation. In the workplace, employee motivation is usually defined the
attitude, behaviour of staff members and identify how they can behave towards work tasks, It
is desired of employees and focused on the energy which makes a people continually
showing interest, commitment towards job. In some cases, it is also expressed that motivated
employees can achieve desirable goals and objectives. In hospitality industry, employee
motivation is one of the important factor which is essential for enterprise to influence
employees towards performance management. For example- A manager of hotel is always
motivated and dedicated towards daily tasks, work harder and produce more. In this way, it
can easily define the concept of employee motivation that improves quality of every work
tasks. Being a motivated workplace, an enterprise have faced a lot of complexities. But a
motivated employee who are able to perform tasks in proper manner. Afterward, it can be
achieved the best possible solutions. Acha-Anyi and Masaraure (2021) said that employee
motivation refers to the creativity, commitment, energy and enterprise employees bring to
their jobs. Whether it is related to the growing business while motivating employee to handle
business operational tasks in step by step manner. In particularly, employee motivation is also
consider as dedicated approach in order to change mind-sets of employee in the workplace. It
supports to find the solution of particular problems or issues in proper manner.
Theme: 2 Methods associated with employee motivation in hospitality industry
As per Ahmed and et.al. (2021) Different kind of methods associated with employee
motivation in the hospitality industry. It is always focused on consider the common theme or
strategies to express the confidence level of employees. In some cases, it is also increased the
possibilities to create a strong link between positive outcome and hard work. In general, it has
been used different methods.
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Praise their work- in this technique, it is focused on the compliment staff members
and simply give a positive preference at the time of business operations. A hotel manager is
always tried to praise employee so that they can feel motivated to complete tasks, try to
concern about the requirement of employees. This type of method is helping employee
motivation in the hospitality industry.
Recognised the achievements- if some employees have consistently focused on the
specific tasks, and beyond. It is important to recognise the achievement and establishing a
strong connection employees. This will help to build a collaboration which is beneficial for
team members. In some cases, it shows the preference of employee that appreciate them and
give a proper suggestion.
Reward effort- Whenever it has praised and recognised the employees through
rewards. It helps to improve the overall performance of enterprise because employee
influenced with promotion, and plays as high achiever and accept challenging roles
Yoopetch, Nimsai and Kongarchapatara (2021). This kind of method is boosting the
confidence of employee and also gained more benefits for high achievement.
Offering constructive feedback- some employee have assumed that manager of hotel
will give a feedback on the basis of their performance. This kind of method is helping
employee to understand the motivational level and try to improve their capabilities. This can
be possible when offer a suitable constructive feedback from organisation side to employees.
In this way, each and every staff member can be achieved the best organisational success.
Theme: 3 Impact of motivation practices
According to Chami (2021) motivation practices are considered the different factors
for enhancing the employee motivation. It has been considered as one of the best aspect to
identify the actual requirements of staff member in the organisation. Different kind of
motivational practices such as reward, achievements, awards, recognition. These are several
kind of practices which is directly impact on the productivity as well as profitability of
enterprise. As considering the effective tool to inspire or motivate employee and their
performance. For example- salary of employee in hotel enterprise is becoming consider as
great motivator because it is always inspiring or motivating employees to achieve desirable
tasks.
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Harris (2021) expressed their idea on the motivational practices and consider the
leadership as best approach to motivate employees. It is an essential aspect to gain a strong
trust of staff members which make a follow a proper instruction. Moreover, if a great leader
want to build a trust around enterprise and needs to be motivated employees. Usually, it
depends on the trust but need to identify the perception of people about how other behave. No
matter, how a modern technology has been progressed but important to consider an effective
practices that helps to achieve success. In this manner, it has been examined that motivation
practices supports to create a strong connection between employees and employers.
Theme: 4 Overcome barriers in employee motivation
According to Zhang and He (2021) It has been identified the different kind of barriers
in employee motivation such as lack of coordination, poor management, finding incorrect
results.
As per Tahaei, Frik and Vaniea (2021) These kind of barriers are developing a
complex situation for hotel industry so that it is important to consider an effective strategies
to overcome the barriers in employee motivation.
Work engagement- this type of approach is helping to create a relationship between
staff members, motivated employees. Generally, it is an essential aspect to follow the best
working hierarchy. If in case, individual does not give a value to their specific role, as they
are needed to perform daily tasks and chances to engage with work activities.
Organisational engagement- This kind of strategy is helping to overcome employee
motivation and focuses on the emotional ability, commitment of employees towards
organisational goals. It ensure that member of enterprise and manager will fulfil all essential
demand of staff member at workplace.
Whenever it is implementing the employee engagement approaches that supports to
increase, emphasises the significance of internal communication. It is the most popular, along
with concern about the advocacy of staff members. That’s why, it is important to identify
challenges in terms of employee motivation and eliminate through effective strategies
approaches.
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CHAPTER-3 RESEARCH METHODOLOGY
Research type
Research type refers to the process of gathering data in order to reveal the outcomes of
research. This plays vital role in analysing the major outcomes as the ways of gathering facts
helps in creating base in context of revealing the outcome. The research type is mainly of two
types and those are qualitative and quantitative research type. Qualitative research type in
concerned with the theoretical background. It mainly enables researcher to gather the data in
form of theories. The fact has been acquired within gathering the data in theoretical format.
On the other hand, Quantitative type has been determined as the collection of data in
numerical terms. The data that has been gathered in quantitative type is aligned with the
statistics. In this research, qualitative based study has been done as it has helps in providing
the higher accuracy and relevancy in context of research topic (Reeves, Kuper and Hodges,
2018). Also, it provides the major benefit related to gathering the theoretical fact and it helps
in making the final conclusion in context of research topic.
Research philosophy
Research philosophy is based on the faith and beliefs on-to which the entire study is
based. It states that researcher plays vital role in in understanding the values and beliefs of the
people living in the society. Research philosophy helps in establishing the base on which the
study has to be done. This is mainly parted in two parts and those are Interpretive and
Positivism. Interpretive philosophy based on understanding the values of people in relation of
the research topic. It enables researcher to understand the opinion of people in context of
research topic. Whereas, positivism philosophy based on only gaining the factual knowledge
in relation of the research topic. Under this, focus has been only made over understanding the
facts that has been derived in relation of the research area rather than focusing over the faith
and belief of the people. In this research, Interpretive philosophy has been used as it helps in
understanding the beliefs that are aligned with the people living in society with respect to
research study. Thus, it enabled analyst in terms of including the opinions and beliefs of the
people in the outcomes.
Data collection
It has been determined as the process of gathering the data and information in order to
deliver the outcomes of the study. It helps in identifying the sources from where the data
needs to be collected. This has been segregated in two parts one is primary data collection
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and another is secondary data collection. Primary method of collecting data refers to
collecting the data from the first hand sources (Hox and Boeije, 2019). This mainly involves,
questionnaire and surveys pattern. The data that has been gathered within using the primary
method helps in gathering the information that is accurate as the first hand source has been
used. On the other hand, secondary method for collecting data is concerned with collecting
the data from the existing and published sources. In this study, primary as well as secondary
method is being used. Primary method has assured the information from fresh sources and
secondary method has ensured the data from published sources. Both the method has been
effectively used by researcher in context of revealing effective outcomes.
Data sampling
This refer to the selection of the group of people that provides the information related
to research topic. This are of two types and those are probability and non-probability
sampling method. Probability sampling method has been determined as the random selection
of the group of people that provides information (WARFIELD, 2020). Whereas, non-
probability sampling is based on the subjective element. Under this, the population has been
selected on the basis of subjective element. In this research, analyst has used the simple
random sampling technique and that is probability sampling method. 30 employees of the
Ritz hotel have been taken as a sample in context of revealing the opinions and information
related to research topic.
Data analysing
This refers to analysing the collected data. Major information that has been gathered
throughout the research process has been analysed in order to reveal the final outcomes. This
plays crucial role in the whole research process as the data has been gathered needs to be
interpret in regards to analysing the outcomes. This is parted in two parts and those are
thematic and statistical analysis. Thematic analysis refers to preparing different themes and
charts with the help of Excel. Different themes have been prepared in order to analyse major
outcomes. On the other hand, statistical analysation has been done when the quantitative data
has been gathered. The analysation of the quantitative data has been done within using
statistical technique. In this research, Excel chart has been used in order to analyse the
information. Thematic analysation has been done in context of revealing findings. Themes is
being prepared that enable analyst in order to generate effective outcomes.
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Ethical consideration
Maintaining ethics and morals are highly important during conducting the research. It
clarifies that research has been performed within maintaining complete ethics and morals. In
this research the ethics has been mainlined in effective manner. The major aspects that has
been performed by the researcher are:
Informed consent- This has been considered as providing information to the participants that
is related to conducting the research. Major information and reason behind conducting the
research has been analysed to the participants and then the form has been signed by them.
The decision has been taken by participants themselves no force has been made towards them
in regards to taking part in research.
Confidentiality- The privacy of the participants has been maintained throughout the research
and after the research as well. Personal information of the participants has been protected and
no harm has been created towards it. Thus, in this manner, analyst has performed the ethical
concern in the research.
Chapter-4 Analysis and findings
In this section, it has been conducting data interpretation by using questionnaires technique
and finding the possible outcomes. It has been performed the discussion on the basis of
research study and targeting employee of Ritz hotel.
Theme: 1 employee motivation supports in the business growth and development.
Q. 1 Do you think that employee motivation supports in the business growth and
development?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
9
6
7
8
Total 30
Table: 1
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Q. 1 Do you think that employee motivation
supports in the business growth and
development?
Hardly agree Agree Hardly disagree
Disagree Total
Figure: 1
Data Interpretation-
In above table, it has been discussed the employee motivation concept because it
supports the hotel industry in the context of growth and development. As per analysis, it
focuses on identifying opinion of employees of Ritz hotel, every employee can be shared
their view point on the basis of industry’s experience. Investigating that 9 respondents are
hardly agree, 6 respondents are agreed, 7 respondents are hardly disagree and 8 respondents
are disagreed.
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Theme: 2 Motivational practices create a high level productivity and profitability of Ritz
hotel?
Q. 2 Is it possible that motivational practices create a high level productivity and
profitability of Ritz hotel?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
10
6
7
7
Total 30
Table: 2
Hardly agree Agree Hardly
disagree Disagree Total
0
5
10
15
20
25
30
35
Q. 2 Is it possible that motivational practices
create a high level productivity and profitability
of Ritz hotel?
Figure: 2
Data Interpretation-
In above table, it has been discussed the motivational practices create a high level
productivity and profitability of Ritz hotel. As per analysis, it focuses on identifying opinion
of employees of Ritz hotel, every employee can be shared their view point on the basis of
industry’s experience. that 10 respondents are hardly agree, 6 respondents are agreed, 7
respondents are hardly disagree and 7 respondents are disagreed.
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Theme: 3 award, reward and recognition provides a high motivation among employees at
workplace.
Q. 3 do you believed that award, reward and recognition provides a high motivation
among employees at workplace?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
9
6
8
7
Total 30
Table: 3
Hardly agree
Agree
Hardly disagree
Disagree
Total
0 5 10 15 20 25 30 35
Q. 3 do you believed that award, reward and
recognition provides a high motivation among
employees at workplace?
Figure: 3
Data Interpretation-
In above diagram, it has been summarised the concept of award, reward and
recognition which provide a high motivation among employees at workplace. On the basis of
discussion, it focuses on identifying opinion of employees of Ritz hotel, every employee can
be shared their view point on the basis of industry’s experience. It has been examined that 9
respondents are hardly agree, 6 respondents are agreed, 8 respondents are hardly disagree and
7 respondents are disagreed.
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Theme: 4 motivational strategies impacts on the employee performance in the organisation
level?
Q. 4 Is it possible that motivational strategies impacts on the employee performance in the
organisation level?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
11
7
8
5
Total 30
Table: 4
Hardly agree Agree Hardly disagree Disagree Total
0
5
10
15
20
25
30
35
Q. 4 Is it possible that motivational strategies
impacts on the employee performance in the
organisation level?
Figure: 4
Data Interpretation-
In above chart, it has been summarised that motivational strategies impacts on the
employee performance in the organisation level because it is also influenced staff member to
achieve desirable tasks in proper manner. Based on the discussion, it has found that opinion
of employees of Ritz hotel, every employee can be shared their view point on the basis of
industry’s experience. It has been examined that 11 respondents are hardly agree, 7
respondents are agreed, 8 respondents are hardly disagree and 5 respondents are disagreed.
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Theme: 5 positive working culture and environment helps the staff members to increase
the business productivity, profitability in marketplace.
Q. 5 Do you think that positive working culture and environment helps the staff members
to increase the business productivity, profitability in marketplace?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
12
6
8
4
Total 30
Table: 5
Q. 5 Do you think that positive working culture
and environment helps the staff members to
increase the business productivity, profitability in
marketplace?
Hardly agree Agree Hardly disagree
Disagree Total
Figure: 5
Data Interpretation-
In above chart, it has been concluded that positive working culture and environment
helps the staff members to increase the business productivity, profitability in marketplace.
Analysing the opinion of employees of Ritz hotel, every employee can be shared their view
point on the basis of industry’s experience. It has been examined that 12 respondents are
hardly agree, 6 respondents are agreed, 8 respondents are hardly disagree and 4 respondents
are disagreed.
15

Theme: 6 motivational strategies helps the employees and increase the turnover of
hospitality industry in UK.
Q. 6 Do you feel that motivational strategies helps the employees and increase the
turnover of hospitality industry in UK?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
12
6
8
4
Total 30
Table: 6
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
0
5
10
15
20
25
30
35
Q. 6 Do you feel that motivational strategies
helps the employees and increase the turnover of
hospitality industry in UK?
Figure: 6
Data Interpretation-
In above analysis, it has been examined the importance of motivational strategies
because it always helping the staff member and increase the turnover of hospitality industry
in UK. Analysing the opinion of employees of Ritz hotel, every employee can be shared their
view point on the basis of industry’s experience. It has been examined that 12 respondents are
hardly agree, 6 respondents are agreed, 8 respondents are hardly disagree and 4 respondents
are disagreed.
16

Theme: 7 organisation’s performance depends on the employee motivation in the
workplace.
Q. 7 Do you think that organisation’s performance depends on the employee motivation in
the workplace?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
13
7
5
5
Total 30
Table: 7
Q. 7 Do you think that organisation’s
performance depends on the employee
motivation in the workplace?
Hardly agree Agree Hardly disagree
Disagree Total
Figure: 7
Data Interpretation-
In above diagram, it has been analysed that maximum respondent’s agreed on the
statement- organisation’s performance depends on the employee motivation in the workplace.
In order to share their idea, assumption and view point on the basis of experience which they
have gained in hotel premises. On the other hand, it has been determined that 13 respondents
are hardly agree, 7 respondents are agreed, 5 respondents are hardly disagree and 5
respondents are disagreed.
17

Theme: 8 poor work ethics and motivational barriers are affecting the employee turnover
in hospitality industry.
Q. 8 Do you think that poor work ethics and motivational barriers are affecting the
employee turnover in hospitality industry?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
9
7
6
8
Total 30
Table: 8
Hardly agree Agree Hardly disagree Disagree Total
0
5
10
15
20
25
30
35
Q. 8 Do you think that poor work ethics and
motivational barriers are affecting the employee
turnover in hospitality industry?
Figure: 8
Data Interpretation-
In above diagram, it has been analysed that maximum respondent’s agreed on the
statement- poor work ethics and motivational barriers are affecting the employee turnover in
hospitality industry. In order to share their idea, assumption and view point on the basis of
experience which they have gained in hotel premises. On the other hand, it has been
determined that 9 respondents are hardly agree, 7 respondents are agreed, 6 respondents are
hardly disagree and 8 respondents are disagreed.
18

19

Theme: 9 motivational strategies helps to increase the level of employee productivity and
achieved desirable goals or objectives.
Q. 9 Do you feel that different motivational strategies helps to increase the level of
employee productivity and achieved desirable goals or objectives.
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
14
4
6
6
Total 30
Table: 9
Hardly agree Agree Hardly
disagree Disagree Total
0
5
10
15
20
25
30
Q. 9 Do you feel that different motivational
strategies helps to increase the level of employee
productivity and achieved desirable goals or
objectives.
Figure: 9
Data Interpretation-
In above diagram, it has been analysed that maximum respondent’s agreed on the
statement- motivational strategies helps to increase the level of employee productivity and
achieved desirable goals or objectives. In order to share their idea, assumption and view point
on the basis of experience which they have gained in hotel premises. On the other hand, it has
been determined that 14 respondents are hardly agree, 4 respondents are agreed, 6
respondents are hardly disagree and 6 respondents are disagreed.
20

Theme: 10 employee motivation is one of the most important factor in the business
development.
Q. 10 Do you believed that employee motivation is one of the most important factor in the
business development?
Options Frequency
Hardly agree
Agree
Hardly disagree
Disagree
14
4
6
6
Total 30
Table: 10
Hardly agree Agree Hardly
disagree Disagree Total
0
10
20
30
Q. 10 Do you believed that employee motivation
is one of the most important factor in the
business development?
Figure: 10
Data Interpretation-
In above chart, it has been analysed that maximum respondent’s agreed on the
statement- employee motivation is one of the most important factor in the business
development. In order to share their idea, assumption and view point on the basis of
experience which they have gained in hotel premises. On the other hand, it has been
determined that 14 respondents are hardly agree, 4 respondents are agreed, 6 respondents are
hardly disagree and 6 respondents are disagreed.
21

CHAPTER-5 A CRITICAL APPRAISAL, RECOMMENDATIONS &
SUGGESTIONS
The findings have revealed that motivation plays crucial role in terms of improving the
productivity of the employees. Also, it provides the impact over the growth and performance
of the organization as well. The major recommendation in this context are entitled with
understanding the needs of the employees as the source of motivation has been derived from
them. Therefore, it is important to understand the major needs and wants of the employees.
Another recommendation is aligned with using intrinsic and extrinsic both the form of
motivation. However, intrinsic source of motivation comes within the person but, the external
environment plays vital role in developing the internal source of motivation (Ridgeway,
2018). The major suggestion in regards to the using of methodology for future project is
associated within using the quantitative type of research. Qualitative research type is
concerned with certain limitations and those are, it may lead to gathering of wrong data and it
does not provide the numerical extent up-to which the idea can be gain for the research. For
further work, in future, only secondary method for collecting the data should be taken as it
helps in revealing the outcomes in depth. Also, primary method is highly expensive and time
consuming. Furthermore, after the pandemic the risk has been increased in term of
conducting primary method (Rabianski, 2019). Therefore, secondary method must be
approach for future purpose.
Suggestion for further research
Limitation of the research study were identified in the collection of information. The
data was based on the single sided and also reflected the observation, outcomes of enterprise
and leadership expectations. While increasing the entire performance, it is difficult to
measure the differences between performance as well as motivation.
In further study, it has been conducting the studies which required to focus on the
information while developing an effective motivation strategies. This will help to meet the
expectation level of employees in the workplace. The research participants in study have been
shared the effectiveness of strategies when inspiring or motivating staff members.
22

CHAPTER-6 CONCLUSION
The major conclusion that has been drawn from the research is depicting that motivation
has been proven effective enough in terms of increasing the productivity of employees in the
organization. The findings have revealed that using motivation strategies can lead to create
the faith and belief of employees towards organization. Furthermore, it helps in assuring
positive impact over the working procedure of the employees. Moreover, outcomes have
come over conclusion that it is important to take the needs of employees in consideration as it
provides major impact towards the beliefs and morals of the employees. Motivation is just
not limited to providing incentives to employees it is wider in terms as it helps in assuring
ethical values to the employees as well. Thus, motivation not only focuses over enhancing the
productivity of employees it often helps in creating higher sense of confidence in employees
as well.
Reflection
During this project I have got numerous opportunities in context of getting developed.
However, I have faced the hurdles as well. At initial level it was hard to select the appropriate
source from where the information can be taken. I have found difficulties in this context.
Therefore, I have focused over evaluating the sources and the most appropriate source has
been taken in consideration in order to reveal the outcome. Another issue that has been faced
by me is relate to performing primary method as this method was time-consuming that has
consumed my time also at initial level participants was nervous. However, when I have
assured them that their confidentiality will be maintained then they become comfortable and
contributed in the research. Thus, I have got the opportunity in context of facing the
challenges within using my strengths.
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