Relationship between Employees' Satisfaction and Business Profitability: The Case of Jumeirah Hotel London

This study explores the relationship between employees' satisfaction and business profitability in the context of Jumeirah Hotel London. It discusses the concept of employees' satisfaction, its impact on business profitability, and ways to improve it. The research methodology includes a quantitative approach with primary data collection through a survey. The data analysis reveals that employees understand the concept of satisfaction and its interrelation with business profitability up to a considerable level.

RESEARCH PROJECT

Table of Contents
TITLE: RELATIONSHIP BETWEEN EMPLOYEES” SATISFACTION AND BUSINESS
PROFITABILITY............................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aim and objectives......................................................................................................................1
Rationale.....................................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Concept of employees’ satisfaction............................................................................................1
Impacts of employees’ satisfaction on business profitability.....................................................2
Ways of improving employees’ satisfaction...............................................................................3
RESEARCH METHODOLOGY.....................................................................................................4
Research Approach.....................................................................................................................4
Research Type.............................................................................................................................4
Data Collection...........................................................................................................................4
Sampling.....................................................................................................................................5
Data Analysis..............................................................................................................................5
Ethical Consideration..................................................................................................................5
TIME PLAN....................................................................................................................................6
DATA ANALYSIS..........................................................................................................................9
CONCLUSION AND RECOMMENDATION.............................................................................15
REFERENCES..............................................................................................................................17
Appendices.....................................................................................................................................18

TITLE: RELATIONSHIP BETWEEN EMPLOYEES” SATISFACTION
AND BUSINESS PROFITABILITY.
INTRODUCTION
Employees’ relations can be defined as an organisation’s efforts to create as well as maintaining
positive relationship with their employees (Södereng and Gallon, 2021). This study is based on
Jumeirah Hotels in London that provide qualitative services to customers. This study will
discuss relationship between employees’ satisfaction and organisational profitability and ways in
which hotels can increase employees’ satisfaction and profitability as well. It will discuss
impacts as how satisfied employees can help their company in accomplishing their goals and
increasing profit margin as well.
Aim and objectives
Aim: Aim of conducting this research study is: “To identify relationship between employees’
satisfaction and business profitability” Case study of Jumeirah Hotel London.
Objectives
 To discuss concept of employees’ satisfaction within 2 days.
 To identify impacts of employees’ satisfaction on business profitability within 5 days.
 To discuss ways of improving employees’ satisfaction within 7 days.
Rationale
The reason behind selecting this topic is to help out hotels in increasing profit margin by
identifying ways of satisfying employees. Other reason is; personal interest as I wanted to know
relation between satisfaction and profitability and for knowing more about this, I have chosen
this topic.
LITERATURE REVIEW
Concept of employees’ satisfaction
Employees’ satisfaction term can be defined as happiness of employees. In this regard,
Mahafzah and et.al. (2020) stated that if employees are happy at workplace and their needs are
being fulfilled by employers then it increases their satisfaction. There is a crucial factor
regarding this and this factor is beneficial for companies. In this regard, it can be said that
1

satisfied employees must do their job with concentration and make the contribution that
employers need the most.
Aboulfotouh, Tolba and Ezzeldin, (2020) stated some important factors that can describe
employees’ satisfaction at workplace such as: engagement, respect, motivation, life satisfaction
and fair compensation. Satisfied employees are those who feel happy at workplace and prefer
working with them in an effective manner. In addition, it can be said that satisfied employees are
the one who are more likely to come at workplace daily and strive hard for helping out their
company in accomplishing goals. When they stay loyal and cooperate companies in
accomplishing goals then it can be considered as employees’ satisfaction.
Impacts of employees’ satisfaction on business profitability
According to the Almohaimmeed, (2019) employees’ satisfaction has direct link with
organisational profitability. It is stated that employees are the one who perform almost every
functions of organisation such as: interacting with customers, producing products, monitoring all
other activities, maintaining inventory and others. When employees are satisfied and motivated
then it makes them feel valued and they are more likely to strive hard. Satisfied employees
interact with customers in a polite and refreshed mood that have positive impact on customers.
They become satisfied with the way, employees interact with them and it increases customers’
satisfaction and retention rate.
Benevene and et.al.(20 18) argued and stated that when employees are satisfied then they
support their companies in accomplishing their goals. Satisfied employees stay loyal with their
company and for accomplishing organisational goals they bring innovation and creativity within
business. By getting innovative and unique features of products, customers become satisfied and
they also stay with business for the long run. It increases customers’ retention and profitability
as well. So, on the basis of this, it can be said that there is a link between employees’ satisfaction
and profitability.
Pang and Lu, (2018) supported above view and stated that satisfied employees can
increase organisational profit. Employees work within organisations for some motivation such
as: career development, for good hike and salary and when they are being satisfied with these
needs then they also help their company in accomplishing goals. Employees also know that
when they help their company then only their needs would be satisfied. Satisfied employees can
2

increase profit by satisfying customers with innovative products and striving hard as well.
Overall it can be said that for increasing profit and sales, hotels including Jumeirah Hotel should
satisfy needs of employees.
Ways of improving employees’ satisfaction
On the basis of above discussion, it can be said that employees’ satisfaction has positive
relations with organisational profitability. But businesses need to identify some ways by which
they can increase profitability. As per the view of PANCASILA, HARYONO and SULISTYO,
(2020) motivation to employees is one of the best ways by which hotels can increase employees’
satisfaction. As it is known that employees within organisations work for some reason and it
may be financial and non-financial. So, for satisfying both types of needs, employers can
provide financial motivation including: rewards, bonus and others. Non financial rewards such
as: promotional opportunities, medical insurance, flexibility in working hours and others can
also make employees feel satisfied. When employees get flexibility and other benefits then they
find easier in maintain a balance between personal and professional lives. This balance refreshes
their mood and with refreshed mood they can strive hard and it can increase satisfaction and
profitability as well.
Aburumman and et.al. (2020) contradicted and stated that hotels and employers should
provide training and promote team working. When employees get proper training regarding
ways of performing functions then they find easier in performing their functions and it increases
their productivity. Improved productivity makes them feel motivated towards striving hard and
boost their confidence. Confident employees take care of employees’ needs and for this purpose,
they help out their companies in meeting their goals as well as increase profitability. Confident
employees focus on improving their performance so that they can get promotional and other
opportunities. In addition, it is stated that team working can also help out companies in
increasing profitability and sales. When employees are being encouraged to work in a team then
they interact with their colleagues and it improves their relations with them. Improved relations
make them feel belongingness and they are less likely to be absent at workplace. This increases
staff retention and loyalty rate. This increased rate has direct impact on image of company and it
increases profit of companies.
3

RESEARCH METHODOLOGY
Research Approach
Research approaches are the plans and procedures utilized by the researcher within their
investigation about particular topic. It includes certain procedures and programs that enables the
scholar to continue their investigation from broader perspective. Research approach is divided
into two parts such as Deductive and Inductive approach. Deductive approach is obsessed with
the development of hypothesis which is solely dependent upon the existing theories and
designing research over the strategy in order to test those hypotheses. On the other hand,
Inductive approach starts with the observation level and the theories that involved are also on the
basis of observation (Clarke and Visser, 2019). It takes longer period towards research study.
The majority of benefits includes the interaction and participation. In order to identify the
relationship between the quest satisfaction and business profitability within the Jumeirah Hotel,
Inductive research approach is applied because it allows flexibility to the overall study.
Research Type
Research is a type detailed documentation over the complete study over a particular topic
with the help of utilizing scientific methods. Actually it is systematic approach to explain,
illustrate, interpret, analyse and control over the observations of the scholar. It has been divided
into two parts such as Qualitative and Quantitative. Qualitative research is a method which
highly focused towards collection of data through open-ended as well as informal
communication channels. It includes the collection and analysis of non-numerical data in order
to understand the thoughts, experiences as well as perception over the research. On the other
hand, quantitative research is a procedure of gathering and examining the data into numerical
context (Wang and et.al., 2019). This has been utilized in order to identify ratios, mean, median,
mode, etc. and conclude about the final outcome by considering certain population. In the study
in which identification of relationship among the quest satisfaction and business profitability,
quantitative type of research has been used.
Data Collection
It is a procedure through which measurement, assembling and analysis over the accuracy
of data within the investigation occurs. Researcher can evaluate the study over the basis of data
4

collection method and the viewpoints of individuals at the time of collecting the data with the
help of questionnaire. Data can be collected through two modes such as Primary and Secondary.
Primary method of data collection is a way of collecting data directly, rather than collect them
through previous studies (Rix and et.al., 2019). However, the secondary data collection refers to
analysis of the study through the data which is already collected and analysed over the specific
topic. For primary data collection, a survey was conducted among the employees of Jumeirah
Hotel with the help of questionnaire. For further studies, previous studies also considered and
collected with the help of secondary data collection method.
Sampling
Sampling is a process of gathering of existing observations out of various population. It
is wholly depended upon the analysis which researcher wants to do within the study. Systematic
sampling and Random sampling method are the two ways in order to go sampling. Random
sampling discusses over the collection of data through randomly selection of respondents from
the total population while on the other hand, systematic sampling highlights the collection of
data through specified area or department in order to get collect information. In this report,
random sampling has been considered in order to complete data collection. Thus, for this
purpose, 20 employees of Jumeirah Hotel will be selected randomly in order to resolve the
purpose of this specific technique.
Data Analysis
It is way through which examination and explanation of the information exists that is
being collected through the primary source of data collection (Sileyew, 2019). It involves
techniques such as text, qualitative, quantitative, diagnosis, etc. Each analysis plays significant
role in their own ways. Within the above report, qualitative analysis has been conducted in order
to achieve the objectives of the study.
Ethical Consideration
In order to justify the aspect of ethical consideration, it has been identified that a consent
form has been filled by the respondents who are selected through random sampling method. This
however also shows the willing participation of the employees towards the questionnaire
5

(Tayebi Abolhasani, 2019). Furthermore, list of references also has been added which shows that
the work is not copied from somewhere else. Hence, overall all ethical considerations has been
abided by scholar at the time of conducting the study.
TIME PLAN
Activities 1 2 3 4 5 6 7 8 9 10 11 12
Topic
selection
Preparing
research
aim and
objectives
Drafting of
proposal
Investigati
on
secondary
sources
Classificati
on over the
selected
research
methods
Drafting of
questionna
ire
Accumulat
ion of
primary
6

data
Collecting
and
assemble
appropriat
e data
Providing
conclusion
s
Recomme
ndations as
per the
issue
assessed
Combining
content in
structured
format
Consulting
the tutor
about the
investigati
on and the
final
outcome
has been
derived
Modificati
ons within
7

the
existing
study and
results will
be
addressed
Final
submission
8

DATA ANALYSIS
Theme 1: Majority of employees of the Jumeirah Hotel agrees that they are highly aware
about the concept of satisfaction within the workplace.
Do you
understand the
concept of
satisfaction?
Outcome Mean Median Mode
Yes 18 10 - -
No 2
Total 20
Interpretation: From the above pictorial representation, it has been illustrated that maximum
number of employees such as 90% do agrees that they are highly able to understand the concept
of satisfaction. According to them, it plays a major role as satisfied employees are highly
productive in nature. It was discovered through various previous studies as well that the happier
and satisfied employees are highly productive in nature and thus provide appropriate benefits to
9
90%
10%
Understanding about the concept of satisfaction
Yes
No

the firm and thus increase profitability level. On the other hand, it has also been identified that
few respondents among total employees such as around 10% are still unaware about the concept
of satisfaction.
Theme 2: As per the majority of respondents, the satisfaction and business profitability are
interrelated to each other up to a considerable level which is level 4.
Up to want
extend the
satisfaction and
business
profitability
interrelated to
each other?
Outcome Mean Median Mode
Level 5 4 4 4 4
Level 4 8
Level 3 4
Level 2 3
Level 1 1
Total 20
10

Interpretation: From the perspective of above pie chart, it has been identified that maximum
number of respondents such as around 40% out of the total employees do state that according to
them the inter relationship exists at the level 4 within their establishment. Which means that is
highly interrelated to each other and nobody can resist with only one aspect. However, as per
20% of employees it plays extreme role, and they see it at level 5. However, for level 3, 20% of
employees are agreed for this specific level. For level 2, 15% and for level 1 5% of respondents
were voted in this favour. It shows that both the concepts are interred related to each other and
satisfied employees are extremely able to increase the overall productivity level of the whole
establishment i.e. Jumeirah Hotel.
Theme 3: Majority number of respondents to which the data has been collected states that
they are at satisfied level within the Jumeirah Hotel.
Overall how
much satisfied
are you within
this
organization?
Outcome Mean Median Mode
Very satisfied 4 4 3 1
satisfied 11
11
20%
40%
20%
15%
5%
Extend to which satisfaction and business profitability
interrelates
Level 5
Level 4
Level 3
Level 2
Level 1

Neutral 1
Dissatisfied 3
Very dissatisfied 1
Total 20
Interpretation: From the overall pictorial presentation over the specific topic or question, it has
been revealed that maximum number of employees i.e. 55% out of total of Jumeirah Hotel are
satisfied with the working conditions and environment provided by the company management.
However, there are few members such as around 20% respondents are share their vote in favour
12
20%
55%
5%
15%
5%
Satisfaction level among employees of Jumeirah
Hotel
Very satisfied
satisfied
Neutral
Dissatisfied
Very dissatisfied

of the option and states that they are very satisfied within the company. 5% of employees are
neutral in nature and 15% are dissatisfied from the working culture and overall environment that
are going to present within the firm. For such kind of employees, the HR management personnel
much take necessary actions in order to make them satisfied. Moreover, 5% are highly
dissatisfied within the work place and thus requires urgent attention of the HR personnel in order
to convert their dissatisfaction into satisfied personality.
Theme 4: Maximum number of respondents do state that fair policies and practices are
highly efficient enough and act as significant factor in order to promote satisfaction level
which positively affects business profitability.
Which factors
according to you
promote
satisfaction level
that positively
affects the
business
profitability?
Outcome Mean Median Mode
Fair policies and
practices
9 4 3 2
Appreciation 4
Working
environment
2
Flexibility 3
Nature of work 2
Total 20
13

Interpretation: From the above illustrated diagram, it has been analysed that majority number
of respondents such as around 45% states that fair policies and procedures are highly able to
increase the satisfaction level and thus the overall profitability of the firm as well. On the other
hand, 20% voted for the option of appreciation, 10% for working environment, 15% voted for
flexibility option and remaining 10% for the nature of work.
Theme 5: majority of respondents share their views in favour that employee satisfaction
impacts business profitability through development of innovative opportunities to them
within the firm.
How employee
satisfaction
impacts business
profitability?
Outcome Mean Median Mode
Drive positive
energy at
workplace
4 7 4 4
Development of
innovative
12
14
45%
20%
10%
15%
10%
Factors which promote satisfaction level and increas
business profitability
Fair policies and practices
Appreciation
Working environment
Flexibility
Nature of work

opportunities
Improve
consumer
satisfaction
4
Total 20
Interpretation: From the presented pie chart, it has been identified that 60% of employees state
that employee satisfaction level enhances the development of innovative opportunities. While
few such as 20% voted for driving positive energy at workplace and remaining 20% in favour of
improves consumer satisfaction.
CONCLUSION AND RECOMMENDATION
From the above report it has been concluded that with the help of keeping all the
employees of the company safe and satisfied is the primal way to get the employees completely
satisfied in all terms. It leads towards the higher level of profitability as it helps in enhancement
of complete productivity of the employees in general context. It has been originated when the
employees feel that the company provides every appropriate measure in order to achieve their
15
20%
60%
20%
Way in which employee satisfaction level impacts business
profitability
Drive positive energy at
workplace
Development of innovative
opportunities
Improve consumer
satisfaction

best interests, they automatically support the mission and assist into fulfilment of their goals in
personal as well as professional manner. Being a happier personnel, they are appropriately able
to connect into better ways and generate appropriate time management activity, higher level of
productivity and thus the better collaboration within the workplace. High employee satisfaction
level makes the firm attractive enough to provide the highest quality potential employees and
keep the current employees extremely motivated to do their best efforts towards the company.
Although the employees of the Jumeirah Hotel are highly satisfied and do share their viewpoints
in favour of the company but there are certain recommendations for the company for further
improvements such as:
 The Jumeirah Hotel management needs to become more flexible or being considered by
their employees.
 Allow employees to decide and shape their own and personal role towards the tasks.
 Through recognition and reward strategies.
 Promote good and safe environment.
 Provide them appropriate training and investment sessions.
 Drive open communication channels and thus promote transparency level.
Hence, with the adoption of such type of practices into consideration, the Jumeirah Hotel further
promotes the level of satisfaction level among employees. It has been well-known concept that a
satisfied employee always work for the betterment of the organization. Thus, with increased
satisfaction, they work effectively for the betterment of the company and do complete their
tasks. Moreover, strong and sociable culture also plays a major role in the betterment of the
company.
16

REFERENCES
Books and Journals
Aboulfotouh, A.K., Tolba, O. and Ezzeldin, S., 2020. The impact of workspace location and
indoor environmental quality on employees' satisfaction within office buildings: A case
study in Cairo. Indoor and Built Environment, p.1420326X20944561.
Aburumman, O. and et.al., 2020. The impact of human resource management practices and
career satisfaction on employee’s turnover intention. Management Science
Letters. 10(3). pp.641-652.
Almohaimmeed, B., 2019. Pillars of customer retention: An empirical study on the influence of
customer satisfaction, customer loyalty, customer profitability on customer
retention. Serbian Journal of Management, 14(2), pp.421-435.
Benevene, P. and et.al., 2018. Ethical leadership as antecedent of job satisfaction, affective
organizational commitment and intention to stay among volunteers of non-profit
organizations. Frontiers in psychology, p.2069.
Clarke, E. and Visser, J., 2019. Pragmatic research methodology in education: possibilities and
pitfalls. International Journal of Research & Method in Education, 42(5), pp.455-469.
Mahafzah, A.G. and et.al., 2020. Impact of customer relationship management on food and
beverage service quality: The mediating role of employees satisfaction. Humanities &
Social Sciences Reviews, 8(2), pp.222-230.
PANCASILA, I., HARYONO, S. and SULISTYO, B.A., 2020. Effects of work motivation and
leadership toward work satisfaction and employee performance: Evidence from
Indonesia. The Journal of Asian Finance, Economics and Business, 7(6), pp.387-397.
Pang, K. and Lu, C.S., 2018. Organizational motivation, employee job satisfaction and
organizational performance: An empirical study of container shipping companies in
Taiwan. Maritime Business Review.
Rix, E.F. and et.al., 2019. Indigenist and decolonizing research methodology.
Sileyew, K.J., 2019. Research design and methodology. In Cyberspace (pp. 1-12). Rijeka:
IntechOpen.
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Södereng, R. and Gallon, C., 2021. A study on the internal security of companies: Internal
practices regarding risks in digitised working environments and employees relation to
information security.
Tayebi Abolhasani, A., 2019. Introduction to research methodology: Standard procedures for
qualitative data analysis. Science and Technology Policy Letters, 9(2), pp.67-96.
Wang, Z. and et.al., 2019. Basic research methodology in wireless communications: The first
course for research-based graduate students. IEEE Access, 7, pp.86678-86696.
Appendices
1. Do you understand the concept of satisfaction?
 Yes
 No
2. Up to what extend the satisfaction and business profitability interrelated to each other?
 Level 5
 Level 4
18

 Level 3
 Level 2
 Level 1
3. Overall how much satisfied are you within this organization?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very dissatisfied
4. Which factors according to you promote satisfaction level that positively affects the
business profitability?
 Fair policies and Practices
 Appreciation
 Working environment
 Flexibility
 Nature of work
5. How employee satisfaction impacts business profitability?
 Drive positive energy at workplace
 Development of innovative opportunities
 Improve customer satisfaction
19