Marketing Campaign for Enterprise Cars: Practical Skills Assessment Portfolio

This report discusses the marketing campaign for Enterprise Cars, including objectives, measurement of success, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the company website.

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are several of the problem that are involved in the advertising as well as marketing of
the business and in accordance to enhance the sales of the organization management need to
make specific campaigns of marketing that supports them in enhancing their awareness of the
brand. The following report is based on the organization enterprise cars that basically deals in
providing the rental cars. And the report will also cover about marketing campaign for the
respective organization in a brief.
AIDA:
This is the method in which the consumers function at the time of buying the goods as
well as products of the business. It is the framework that shows the stage in the process of
buying which can be encountered by the consumers. This is basically like the final which
consumers can go through at the time when they are purchasing the products. In this potential
consumers also focuses and passes through this funnel at the time when they zoom and
purchase their services or Products.
Campaign objectives
Management of enterprise car will focus on making numerous of objectives for the campaign
of the rental services. The following are few of the goals and objectives of the respective
organization marketing campaign:
 In order to enhance the awareness of consumers of the enterprise car within the
upcoming 3 months.
 Enhancing the profits of the business by around 10% in the upcoming 6 month.
 In the next 8 months constructing the quality of the brand among the consumers of the
business.
Measurement of success
 Enhancing the numbers of the share, comments as well as like on the social media
page of the business.
 Evaluating and measuring the system of engagement of the audience with the
platform of social media by increasing the followers on the page with enhanced level
of comments and likes as well (Verhoff, and Chan, 2022).

Communication 1: Facebook
Attention: Management of enterprise car is known to be the business which utilizes several
technologies and cars in its operations and they focus on upgrading there cars in accordance
to the requirement of the consumers. It will assist the business in attracting the consumers
interest through showing several modified cars in various ranges.
Interest: In order to attain the interests of the consumers in the rental services of the business
the management need to utilise effective tag lines and headlines that are utilised in several
post.
Desire: The organization is utilizing a headline which focuses on enforcing the rental
services of the organization that suits the style of requirement of the customer in order to
create more desire in the minds of the customers.
Action: The organization is also focus in attaching link or representing option for assisting
the consumer on the website of the business. Consumers and audience that are linked with the
business through the social media platforms Facebook can also share, like as well as
comment on several posts of the business and also offer optimistically or negative feedback
regarding the services of the business.
Communication 2: Instagram
Attention: With the utilization of latest technology and different ranges of the car can assist
the business in gaining the attention of the consumer for the goal of increasing their sales.
Interest: In order to establish appropriate position of the business management used tag lines
for their services of the car which can enhance the interests of the consumers.. Management
of the respective organization is offering several offers and discount coupons on their
services in order to enhance the interest of the users in their services and they also provide
different schemes that permits the audience in order to comment on the goods and services
that enhances the interests of the consumers (Suandi, and et.al., 2022)
Desire: Hashtags are also made by the commercial business in accordance to enhance the
recognition of the brand among the audience in the market area. This is one of the technique
of marketing which enhance the desire in the minds of the consumers through making them
satisfied by utilizing the services of the business and it can also creates more optimistic image
and goodwill of the business.
Action: The business is also involving link on there page which permits the audience in order
to directly visit the website of the business in order to get the services. It also assist the

audience in order to comment share as well as like on the social media post among their
family as well as friends.
Communication 3: Twitter
Attention: Respective organization focus in modifying their cars as well as providing
different range of the cars to there consumers which attracts the attention of the large number
of people.
Interest: Management of respective organization focused on doing several donation and
charity which enhances the interest of their consumer Base as they post that on their Twitter
handle with using several hashtags
Desire: It also involves the content find images of several people utilising the services of the
business which can enhance the influence of the experience of the consumers and it can lead
to enhance the desire to take the services of the organization (Stern, and Strand, S., 2022)
Action: The post of the business also involves the procedure of taking the services which
guides the consumers to the website of the organization in which they can take the services of
the organization and also may offer input as well as give suitable feedbacks with services of
the business.
Communication 4: YouTube
/Attention: By showing how to select if actually in there video the organization can enhance
the experience of the consumers that are looking for their convenient rental car..
Interest: The main objective and goal of this video age to enhance the consciousness
regarding the services of the organization as well as several segments of the cars of the
business. It will permit the consumers in order to see several interesting things related to the
services of the organization which increasing the level of interest of the audience related to
services of the business.
Desire: There are several attributes of the services which will be shown in the videos and
also the different segment of the cards in accordance to the preference of the consumers that
will enhance the desire of the consumer.
Action: The platform YouTube of the respective organization involves various innovative
and creative videos of the different segments of the car that also involves various different
links where the organization can enhance their goodwill and also can provide the information
regarding the services (Jeevan, and et.al., 2022).

Communication 5: Website
Attention: Respective organization is well known for its utilization of latest technology in
various segments of car for different types of the consumers. As an outcome the first look of
the website represents the images and videos of the different cars of the business.
Interest: Enterprise car has several variants of cars reliable on there online website which
enhances the interest of the audience in the services of the business (Ibrahim, 2022).
Desire: Consumer will identify the website as helpful because it involves various of
information regarding the services of the business. Enterprise cars offers variety of the luxury
cars having advanced technology and also range of different affordable cars as well.
Action: Website of the business permits the consumers in accordance to buy the goods for
the customers and the organization have also offered links in their website of several different
platforms of the social media as well as other different links.
Reflection on Campaign
This reflection provide assistance to evaluate several methods that are utilised by the
respective organization in order to enhance the, profit, goodwill as well as clarity of the
consumers. The organization also utilizes several platforms of social media such as YouTube,
Instagram, Facebook and various other period in addition to this management of the
respective organization also utilise the platforms of social media in the growth and
development of the campaigns of social media because it will permit the business in order to
mark it as well as advertised their services at a very reasonable price which can be more
effective and efficient for them (Husain, Ahmad, and Khan, 2022). This also assist in
increasing the consciousness of the brand as well as the services they are offering and also
permits the organization in order to reach more and more audience in a very effective as well
as efficient way. Moreover to this the campaign of the Respective organization enterprise car
that involves social media as the source of the advertisement and marketing of services which
is basically the method of marketing in very low cost and in few of the cases basically it takes
no cost at all. This assist the business in increasing and expanding their reach and also
permitting them to communicate with consumers.
Customer interaction: Facebook
The most important tool and the most widely used around the globe is Facebook. It makes it
possible for them to establish positive interactions with their clients while also fostering
positive partnerships.

Hashtags: Twitter and Instagram
Hashtags are important Because they function as a search tool and help users locate content,
hashtags are significant. It includes search-filtering keywords for websites like Twitter. On
Twitter, there are around 500 million tweets every day(Fenjan, 2022).
Reviews: YouTube
There are several steps that must be taken in order to provide essential information to the
user, which are listed below:
• Audience evaluation.
• Creating a review outline
It provides customers with honest product reviews, allowing them to gain a thorough
understanding of the company and its products.
Events: Web page
They selected concepts for various activities that would raise awareness of the items and
provide consumers the chance to obtain knowledge that would aid them in selecting the
appropriate car for rent (Cham, Lim, and Sigala, 2022).
Conclusion
The above report has led to the conclusion that the company's marketing approach helps them
achieve their objectives of raising sales, profit, customer engagement, and brand image. The
business may utilise a variety of social media channels, including Instagram, Facebook,
Twitter, and YouTube, to improve customer engagement with the company's online
properties.
References
Cham, T.H., Lim, Y.M. and Sigala, M., 2022. Marketing and social influences, hospital
branding, and medical tourists' behavioural intention: Before‐and after‐service
consumption perspective. International Journal of Tourism Research, 24(1), pp.140-
157.
Fenjan, N.L., 2022. STRATEGIC AGILITY AND ITS INFLUENCE ON MARKETING
SUSTAINABILITY ACHIEVEMENTS IN IRAQI HOSPITALS. Academy of
Entrepreneurship Journal, 28, pp.1-11.
Husain, R., Ahmad, A. and Khan, B.M., 2022. The role of status consumption and brand
equity: A comparative study of the marketing of Indian luxury brands by traditional
and social‐media. Global Business and Organizational Excellence, 41(4), pp.48-67.

Ibrahim, B., 2022. Social media marketing activities and brand loyalty: A meta-analysis
examination. Journal of Promotion Management, 28(1), pp.60-90.
Jeevan, J., and et.al., 2022. Revisiting the marketing approach between seaports and dry ports
in Malaysia: current trend and strategy for improvement. Maritime Business Review.
Stern, M. and Strand, S., 2022. Periods, Pregnancy, and Peeing: Leaky Feminine Bodies in
Swedish Military Marketing. International Political Sociology, 16(1), p.olab025.
Suandi, E., and et.al., 2022. An empirical investigation of Islamic marketing ethics and
convergence marketing as key factors in the improvement of Islamic banks
performance. Journal of Islamic Marketing.
Verhoff, S.D. and Chan, E.Y., 2022. Acceptance of vulgarity in marketing: The moderating
roles of product type and consumers’ political ideology. Australasian Marketing
Journal, p.14413582221089291.