Entrepreneurial Marketing

Entrepreneurial Marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing audit......................................................................................................................3
Objectives...............................................................................................................................5
Gather insight of target market...............................................................................................5
Social media zones and vehicles (relationship, publishing, entertainment, commerce)........6
Experience strategy according to selected zone.....................................................................7
Implement of activation plan..................................................................................................8
Measures and management...................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The term entrepreneurial marketing can be defined as the proactive identification and utilization
of opportunities to obtain better profits from investment. Entrepreneurs are those individuals who
bear risk and offer innovative and creative products to customer for capturing high market share
through providing additional value in organisational products. Similarly, marketing plays an
important role and according to existing conditions social media is one of the most effective
tools of marketing that aids an organisation to obtain top position in market. This report is
written from perspective of Rowlinson Knitwear Ltd. which manufactures school as well as
corporate wear uniforms or clothes (Yang and Gabrielsson, 2017). It’s headquarter is situated in
Stockport, UK. With develop of social media marketing plan and its essential aspects are
highlighted in the report. The main motive for formulating effective marketing plans is to
enhance organisational sales for improving profits and market area of business.
MAIN BODY
Marketing audit
Market audit can be defined as an effective comprehensive and systematic analysis of micro
and macro business environment of an organisation in order to develop an effective marketing
plan for organisation. So the goals and objectives of organisation are accomplished in minimum
time period. Rowlinson Knitwear Ltd. is a medium sized manufacturing organisation that deals
in clothing industry. Moreover, the product quality of organisational products is goods which
help management to cover large market area of UK. Along with this company is increasing
market reach of products through offering desirable and affordable products in order to design
dress as per company specification (Whalen and Akaka, 2016). Some of the effective ways that
are implemented by Rowlinson are mention as follow:
PEST Analysis- Pest work as a strategic management tool that help to analyse external business
environment of an organisation in which organisation is operating there business.
 Political- From the point of UK political conditions, government is open for
encouraging small business through offering low tax, subsidies and legal flexibility to

the all organisation for supporting new business in a country. In context of Rowlinson
Knitwear the supporting actions of UK government helps to enhance market share of
organisation as it support the social media marketing plan for organisation that increase
marketing activities of organisation.
 Economical- With the UK market conditions it is identified by management that the
number of corporate companies and schools is increasing with rapid speed. So the
demand of organisational products for clothes is also improved (Wales, 2016). As per
current scenario, Brexit impact on the economic conditions due to which individuals and
organisation both are facing challenges to manage and control its business in appropriate
manner. So Rowlinson Knitwear also develop policy such as improve in monetary policy
to overcome from financial conditions.
 Social- According to the present conditions of UK, individuals who are residence of UK
are influence to purchase high quality products. This refers that the set standards for
individuals are high due to which it is essential for organisation to formulate good
quality products. According to Rowlinson Knitwear management, production unit is
highly trained for maintain good quality of products.
 Technological- UK is a highly technological and advanced nation that helps Rowlinson
Knitwear to use better information system. The main use of technology changes is to
manage social media techniques for organisation. With use of social media techniques it
is used by management for completing work as per making marketing techniques to
achieve company objectives.
SWOT Analysis- It is an effective tool that is used by management for managing its internal
effectiveness through monitoring internal environment of organisation. The main use of
marketing techniques is to formulate an effective strategy that satisfies needs and wants of
customers in proper manner (Ristevska-Jovanovska, 2016). SWOT analysis from perspective of
Rowlinson Knitwear is mention as below:
Strength
 Use of good quality and affordable
pricing of products work as major
strength for organisation.
 By developing products according to
Weakness
 Due to low presence in market and its
limited area it is complex to reach at
target market.
 Cost structure of organisation is not