Entrepreneurial Marketing

Entrepreneurial Marketing

Executive Summary
For the main purpose to enhance market presence of the business it is highly essential
that effective marketing channels are used by the company so that target audience can be reached
in effective manner and catered in desired form. Social media is the trend which is highly
considered by companies in order to market their product and services with the major view to
reach out to maximum audience and enhance customer base. In this report all the methods in
which Rowlinson Knitwear Ltd can enhance their market size by formulating effective social
media plan has been elaborated.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing audit......................................................................................................................4
Objectives...............................................................................................................................6
Gather insight of target market...............................................................................................6
Social media zones and vehicles............................................................................................7
Experience strategy with selected zone..................................................................................8
Activation plan.......................................................................................................................8
Management and measures...................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Social media marketing is a marketing activity in which with the help of social media
tools marketing activities are performed in order to attract more people into business offerings.
In current social era, this tool is used at a prominent manner due to increasing usage of internet
and availability of vast options on online media. This is basically associated with sharing
contents on social media platforms so as to execute brand promotion and marketing activities.
Social media marketing gives remarkable experience to customers and this is highly effective
strategy used by businesses due to presence of large population on social media. Within this
report a marketing plan is prepared for Rowlinson Knitwear Ltd. The company is a corporate
wear and school wear manufacturing company headquartered in Stockport, UK. With the help of
social media plan huge customer base can be catered by which profits can be earned by
companies. Further marketing audit is helpful so as to formulate plan in the most effective
manner in prevailing market situation. (Nijssen, 2017)
MAIN BODY
Marketing audit
Marketing audit is defined as the analysis which is comprehensive and systematic in nature
and continue to analyse internal and external business environment so that to help company in
formulating business strategies and assist in attaining objective of reaching to potential
customers. Rowlinson Knitwear Ltd is a medium size manufacturing concern which is dealing in
school and corporate wears and situated in UK. The company is using high quality material
which is durable and highly economic in order to provide dresses to the clients as per their
customisation. The company is willing to enhance market size with the help of social media
marketing plan. Following are the methods by which marketing audit of the company can be
executed:
PEST analysis: This is a strategic tool which is helpful in analysing external business
environment of the business: