Importance of Innovation in Entrepreneurial Marketing Strategy

ENTREPRENEURIAL
MARKETING GROUP
PRESENTATION
(“To identify the importance of innovation in
development of entrepreneurial marketing strategy”)

Content TableContent Table
 Introduction
 Background of Little Shoes Company
 Entrepreneurial and SME
 Definition of Marketing Practice
 Innovative marketing Practices
 Marketing practice
 Word of mouth Marketing

Content Table
 Relationship marketing
 Innovative Marketing
 Internet marketing
 Adoption of marketing practice
 Difference between marketing and entrepreneurship marketing
 Operational issues in entrepreneurship marketing
 Conclusion
 References

INTRODUCTION
 Entrepreneurial marketing is not about single marketing
strategy but it is more related to marketing spirit which
differentiates it from other traditional marketing practices.
 It involve several fundamental principles of marketing
because they are designed with motive of customer
attraction and generating revenue

Background of Little Shoes Company
Little Shoes Company which is shoes manufacturer in UK. It was
established in 2007 and it is located at two places in UK i.e., 6
Wollaton Rd, Beeston, Nottingham NG9 2NR as well as 30
Gordon Road, West Bridgford, Nottingham NG2 5LN.

Entrepreneurial and SME
 Small and medium size companies are which operate their business
at small scale by employing few staff members. Such corporations
have approx.
 50 employees or less than that as well as small business marketing
environment consider both external and internal factors (González-
Benito, Muñoz-Gallego and García-Zamora, 2015).