Entrepreneurship Development and Economic Growth

The assignment discusses entrepreneurship development in Africa, highlighting its importance for economic growth and job creation. It covers various topics such as cyclic-temporal competitive advantages, community entrepreneurship, and social entrepreneurship, and examines the challenges and prospects of entrepreneurship development in African countries. The document also references relevant studies and articles on entrepreneurship development in Africa.

Entrepreneurship Development

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1: INTRODUCTION.....................................................................................................3
SECTION 2: Opportunity Formation..............................................................................................5
SECTION 3: Opportunity Development.........................................................................................7
SECTION 4: CONCLUSION........................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneurial development is an important concept, which deals with initiating an
entrepreneurial idea along with implementing it to the definite venture to earn higher profits.
This possess an actual skills, talents and traits which are highly based on presentation of an idea
and also delivering it with perfect outcomes or results (Naudé, 2014). In current scenario,
entrepreneurial development has been resulted into starting of any new venture to create
effective product and generate profit for longer period of time. This report will be carried on
conduction of business idea of bakery and pastry and also transform it to final venture. In
addition to this, report will show introduction to an entrepreneurial idea & its proposed
development, description of business product, services or organisation process. Also, report will
also cover development of product or services into final product of the business along with clear
cut conclusion over defined one.
SECTION 1: INTRODUCTION
Entrepreneurial development has been termed as an major process of developing skills
and traits which are needed to start any business in a way to enhance sustainability to operate
venture business. These are basically undertaken by entrepreneur is a person, majorly who are
willing to undertake starting of any new business with measure to enhance its suitability for
longer period of time. This person is highly responsible to start business out of the social and
economic problem or issues. For this, it is necessary to undertake most renowned entrepreneur to
understand their pattern of idea generation or patterns. In this report, selected business idea is of
“Delicio Patisserie”, which is going to be open their business in a sector of bakery, pastry and
confectionery in London, UK (Yaghoubi-Farani, 2012). The major reason behind taking this idea
is because of its increase in demand and attraction towards customer on this basis to generate
suitable & respective results.
Also, this venture will be open into a location of Model town of London, which is well
known for its suitable big crown which arrive festive time. This venture idea is of bakery which
will be focus on offering to the customer's products such as pastry, ice-cream and other different
confectionery to their customer at a affordable prices. The major aim behind launching this
venture is to generate quality experience to the customer on a bakery offering such as pastry, soft
drinks, ice cream, puffins and other delicious bread to their customer at a favourable prices.

This new venture has been regulated with an intention to generate profit obviously and
also must continue for longer period of time. When taking over in context of services to
customer, it will be most preferable Delicio bakery will focus on green environment which will
led customer to feel positive and engaged with the business. This environment will surely made
business entity to develop their higher products with a propensity to get enriched suitable and
desire norms of business regulation (Movahedi, 2017).
Proposed development:
With an unique of this super business idea, here major focus will be on raising customer
satisfaction and also increased suitability for business entity with providing different tasty food
item such as cakes, pastry, soft drinks and snacks to customer's to enhance higher sales and
selling of Delicio product with an effective suitability to be enriched (Mohamed and et. al.,
2012). Here, my role is of HR person, whose work is to regulate worker's whether doing properly
their work or not. The proposed development shows, in this business also major focus will be
given on entertainment, so that customer wouldn't get bored and also they would come in
premises of the Delicio on regular basis to continue eating tasty food product and bakery.
This project of this bakery has suitability and long scope to run business for longer period
of time and also major expectancy to launch new more products to sell it to people. Before,
opening of idea, major focus has been given to various other bakery business evaluation along
with taking care. Through this, Delicio has major chance to retain more and more customer at
one point of time and also led this firm with suitability to continue this business for longer
duration, so as to deliver their customer at a bigger and optimised level. This will be possible
with support of words of mouth, so that one customer will share his/her experiences to other and
this will create will power to buy bakery products of the Delicio.
Also, it was noted that, entrepreneur has decided to focus on customer services as their
major priority to retain them for longer stage along with the bringing innovation in their process
innovation to serve or deliver customer with ease of their time along with rising focus on
standard or industry pricing for this bakery products (Biryukov and et. al., 2015). As a HR, my
role is to have overlook on leading this idea of productive level and see how workers are doing
under their defined role or position to grow this venture on a higher stage or platform. Delicio
will follow green culture and environment in their bakery premises so that customer would feel
lovely while eating cakes, pastry, soft drinks with favour of light and soften music. The major is

that it will targets person inner stimulus and creating him/her to buy more and more and eat and
eat.
The given image is about inside culture and environment for “Delicio Patisserie”. This is
basically a kind of suggestion for entrepreneur to use this culture, as it is mixture of colourful
lights, internal environment and decorative which are enough to attract more customer to be
blesses at this place. This idea is majorly unique because of change in customer's increase in
taste & preference in eating the bakery products and also this will be continue for future time.
SECTION 2: Opportunity Formation
As, this is a unique, as a reason of only business premises of Model town city of London.
This location is one of most popular shopping hub in an entire city of London and very well
popular for its festive events and people gathering over the longer period of time. Also, eaters of
the bakery products have increased over the period of time. This is also unique, because of no
caring about the price by the customer's, but they simply wants to satisfy their inner satisfaction
by eating tasty bakery products. Also, here is a situation, where a person is required to add-on
some of the cuisines into a bakery product to make them additionally more attractive and looking
tasty and delicious to eat. The scope for this idea has been comes up after market share analysis
and development of how business in this sector is becoming a leading one along with how

customer's are reacting over this specific industry such as whether they are buying bakery food
on random basis and also their purchasing parity. If a customer is purchasing a bakery product on
regular basis, first identification of those bakery products are necessary and led suppliers to put
their major focus on that product to be supplied.
“Delicio Patisserie” will have set of product such as chocolate pastry, soft drinks, cakes
such as pineapple, mango cakes and coffee components, so that it will make pastry products
more tasty and also attractive to eat.
They will also offers “on demand delivery to home” which is on urgent basis, because of
they don't want to make their business operation as online food delivery bakery, so that they
would loose uniqueness of their bakery pastry (Oyelola and et. al., 2013). Also, there focus will
be on fast service customer service along with bakery products delivery to customer's on random
basis. Buffet system is most preferable, as it focuses on process innovation through pre-order to
counter to get bakery products on early basis. Services counter along with feedback is the major
innovation, in this sector, as it mainly focuses on bringing scope for service alteration in early
period of time to bring effectiveness into a process of bakery delivery. There major reason
behind implementing feedback is scope for bringing relevant and supplement changes into the
customer delivery to enhance suitability for product growth and venture continuity.

In this venture, my role is of HR personnel, whose takes is to led manage workforce in
this venture, so that each and every resource of this venture would led to accomplishment of
defined targets of this bakery venture. In this, it was identified that Bakery business in future
time needs lots of change in bringing more and more delicious flavour of the cakes and pastries.
Perceived uniqueness of the products
In order to do this, USP is one most required concept,which stands for unique selling pin.
This stands for what uniqueness does a product revealed to the venture and also in case of any
kind of shortfall, how business venture will overcome such shortfall. In this venture idea,
advantage is with only seller in an entire area of the Model town, London. In bakery item,
Delicio will focus on less sugar products, because of increasing disease of diabetes to people and
also there will be major to audience that these products are less sugar consumed and also safe for
health (Fortunato and Alter, 2013). Also, the major uniqueness of the product will be enriched by
support of improved quality and quantity of the product of this venture. In this, major focus will
be on enhancing this uniqueness of Delicio products or services. It was also realised that
denomination of the product adversity is high responding and customer will surely attract to this
venture for longer duration along with enhancing the scope for future improvements into a
service of “Delicio Patisserie”. It is realised that sugar free initiative to the bakery product such
as Cakes, pastry and soft drinks in a good idea with suitability to enhance business relationships.
SECTION 3: Opportunity Development
Business Canvas Model
This forms the structural layout or important segments of the proposed business idea of
launch of Delicio Patisserie.
Key partner
 The business is owned
by single person named
as John lewis.
Key activities
 Provision of beverages
and snacks
 Take away bakery
products.
Value proposition
 Providing tasty food &
beverages
 Sugar free items are
also available.

Customer relationship
 Sample tasting is
provided to customers.
 Lucky customer is
chosen by the bakery in
the last working hour.
Key resources
 Human resource
 Advertisement firms
 Print platform or media
Revenue stream
 Sales of bakery items,
 Selling of gluten free
products.
Distribution channel
 Straight marketing for
ease to customers.
 Social media platforms.
 Word of mouth
Cost structure
 Initial investment will
be £20000.
 Funds are also
collected from
investors and banks.
Customer segment
 Upper middle class and
youths are the targetted
customers.
 Youth between the age
group 15 to 25.
The location selected for the launch of bakery is Model town, London in United
Kingdom. It is an very busy area situated at the heart of the city and is a hub of commercial
business industries pertaining to a number of sectors. This place is visited by thousands of
localities and tourists on a daily basis which renders lucrative opportunities for Delicio Patisserie
to grab the attention of a large base of customers. For turning the venture project into a national-
international franchise, it is essential that the entrepreneur takes into account the overall
environment of bakery industry. Thus, Porter Five Force analysis has been conducted to gain an
insight into this industry and develop an understanding of the nature of competition along with
the ways to combat this rivalry.
This “Delicio Patisserie” will be promoted in the market with support of social media, so
as to increase its reach in a market on a higher basis (5Kansiime and et. al., 2018). In this,
support of existing bakery business will be taken to enhance supply of initial availability of raw
material for making of the “Delicio Patisserie” products with a measurement to enhance its
suitability for longer period of time. In this, there is no as such idea of strategic alliances, as this
is not a large co-operation. Hence, in that situation. Being operates an an individual will be
mosyt suitable option to be ascertained. Also, throuh individual working, “Delicio Patisserie”
will surely get suitable for their product along with enhancing the product prospensity to raise for

the customer major satisfaction, It was realised that “Delicio Patisserie” will needs a support of
entity proposal such as community for bakery business approval and also role of increasing
behaviour to influence.
Porter Five Force Analysis
This analysis will assist the entrepreneur of Delicio Patisserie in identifying the drivers
which can provide maximum revenues and profit for the development of strategies and plans
according to the company.
Threat of new entrants: This factor refers to the new firms which can enter in the market.
Threat of new entrants is high in food & beverage industry as the barriers for entry are less. For
handling this high threat from new entrants, Delicio Patisserie needs to provide their products
with unique features and health benefits. Also the firm is currently providing a wide range of
food products to the customers which means that company has low threats from the new firms in
this sector (Leonidou and et. al., 2018). This is because, unique and healthy food products are
provided to the customers from the company which will develop good image of firm in
marketplace.
Threat of substitutes: This factor is associated with the substitute products which are
offered to the customers from the competitors of Delicio Patisserie. In this various factor can
influence the customers to purchase the products from competitors such as buyer's switching
cost, ease of substitution and product differentiation etc. (Khazaeli and et. al., 2018). Delicio
Patisserie can handle this situation by providing the products at lower prices and with unique and
healthy benefits. Through this, the company will face low threat from the substitute products
which will assist the firm in gaining more profit and revenue.
Rivalry among existing competitors: Rivalry among the food and beverages sector is
high as a large number of competitors are available in UK in the market which can impact the
business of Delicio Patisserie. For tackling the competitive rivalry, Delicio Patisserie is using the
differentiation strategy for providing their products with the best and innovative features.
Through this, better brand image of the company will be developed in the market which will
differ the firm from its competitors.
Bargaining power of supplier: The bargaining power of suppliers is the capability of the
suppliers to bargain with the firms due to having less suppliers in the market. The bargaining
power of suppliers is low in food and beverages industry as number of suppliers are high in the

market which can provides their raw products to the Delicio Patisserie. Delicio Patisserie is
providing its products with good quality as well as on low prices. Company has the potential to
earn more profit by increasing the prices of their products after successfully established in the
market.
SWOT Analysis
SWOT analysis is done by the “Delicio Patisserie” firm to deeply understand the strengths,
weaknesses, opportunities and threats so that organization can be runned smoothly and can meet
the emerging needs of the customers.
Strengths: As,“Delicio Patisserie” is based firm in London where customers are more
attracted towards bakery stores for food. Customers are loyal towards the bakery store which is a
positive sign for the firm. It will directly help the customers to attract customers towards their
bakery store. The loyalty of the customers towards the bakery is the biggest strengths of the
business.
Weaknesses: As it is bakery store in London the customer base for the bakery store is
lees as compared to the coffee shop. Which can affect the organization in the initial days to meet
the set targets on time. Firm should adopt certain strategies to overcome this weakness by
studying the market scenario deeply so that customer base for bakery can be raised.
Opportunities: There are huge number of opportunities in the market the only thing is
to study the market more closely to grab the opportunities for it's beneficial. Customers tastes
and flavour is frequently changing in the market continuous study will help the business to meet
the goals on time. Fulfilling needs of the customers preferences by different flavours,
uniqueness, tastes etc. will be great opportunity for the business to capture market ratio as well
can expand organizations across the globe.
Threats: The existing rivalry in the present market can be big threat for the bakery store
in the market. To overcome this challenge continuous research and innovation in process can be
done so that sustainability of firm can be done and can satisfy customers needs according to their
tastes, flavours etc. In current market The Hummingbird Bakery can be the competitive re-livery
for the Delicio Bakery in London. The Hummingbird has captured most of the market ratio as
well binds there customers with unique tastes.

SECTION 4: CONCLUSION
In this section, it is being realised that as a HR person, I noticed that working regulation
in this venture is well managed along with increasing scope of business regulation. My role as an
HR is very contributing to structuring and making of this venture more profitable and also highly
centric towards accomplishment of entities goals and targets. Also, I realised that my role as of
HR is equipped with an advance knowledge and skills which are highly required to accomplish
defined role and knowledge in order to accomplish defined goals & target of this venture. What I
also noticed was that increasing empowerment of the work based culture into this venture.
Lastly, I also realised that HR as a role was actually involves lots of major learning to be gain in
the future.

REFERENCES
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