Environmental impacts on operations and operational strategy Assignment

Environmental impacts
on operations and
operational strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Roles and responsibilities of operational manager.................................................................1
Core operational activities within the organisation................................................................2
Interrelation of core operational activities of business and how this adds value to the
organisations operations.........................................................................................................4
Impact of current trends of business environment upon operations.......................................5
Analysis of specific external and internal factors influencing the organisation.....................6
Impact and implications of external and internal factors upon long term strategic goals of
organisation............................................................................................................................9
How operations management can support long term strategic goals...................................10
CONCLUSIONS............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Environment will have major impact on business and its operations (Azadegan and et.al.,
2013). There are various internal and external factors of environment which can have huge
influence on decision making and operation strategy of organisations. Operation management
play a crucial role in enhancing overall productivity and profitability of organisation. Chosen
company for this report is McDonald's. This company is one of the largest food chain company
in the world. This is an American fast food restaurant which was established in 1940 and founder
of this company are Richard and Maurice McDonald. It’s headquarter is located in Chicago, US
and it is providing its products and services all around the world. This report is going to cover
various roles and responsibilities of operational manger as well as core operational activities
which helps in successfully functioning of organisation. It includes various internal and external
factors which influence business and have impact on long term strategic goals of organisation.
MAIN BODY
For conducting this report company choose is McDonald's as it is one of the largest food
supply chain company at international level. This is the main reason for choosing this company
for this report. The main core functions of McDonald's is developing and manufacturing food
products, distributions, pricing, marketing, financing etc. McDonald's headquarter is located in
Chicago, US and its branches are located in different parts of the world. It is offering high
quality products to its customers and it has strong brand image.
Roles and responsibilities of operational manager
Operational manager play a very important role in effective and efficient function of
organisation. There are various roles and responsibilities of McDonald's operation manager
which leads to successfully functioning of business. Different roles and responsibilities of
operational manager is mention below.
Managing budgets: operational manager is responsible for effectively manage budgets of
department. Budgets can be consider as a key component which helps in smooth functioning of
department (Cai and Yang, 2014). Manager's role is to review all task and determine a less cost
effective way to complete the task. Operational manager is responsibility is to complete all
activities and functions of operation department within giving budget and cost effective way.
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Supervising supply chain and inventory: Managing and supervising supply chain and
inventory is one of the major role of operational manager. In order to increase productivity and
and profitability of McDonald's, operational manager have to manage its supply chain and
inventory. This will help in timely providing products and services of organisation to end
customers.
Managing inter-departmental communication: Operational manager's role in manage
inter-departmental communication for effectively and efficient functioning of operations.
Organisation can not achieve its goals and objective with one department and interrelationship
between different departments is important. So, manager have to communicate with other
departments of MacDonald such as human resource management, finance department, marketing
department and so on. This will help in creating strong relationship with other department and
meeting with quality standards.
Resolving customers issues: Solving and resolving conflicts of customers is a very
crucial role of manager. Operational manager is a person who is responsible for dealing with
various issues and problems of customer (Chen, Sohal and Prajogo, 2013). Their role is to
manage and resolve problems of customers related to products and quality of services. This role
of operational manager helps in developing strong relationship with customers and building
positive image of company.
Cost and assets management: Operational manager role is to effectively manage all cost
of and assets of department. Management of cost and assets is very important function of
organisation as it is very helpful in increasing productivity and profitability of organisation. By
managing assets and cost of department, all task and activities can be completed in better and
cost effective manner.
Core operational activities within the organisation
There are various activities of of operational department and these activities play a major
role in growth and development of organisation. Operational activities of McDonald's are related
to planning, forecasting, developing effective strategies, product designing, management of
supply chain as well as customer support. Core operational activities within organisation is
mention below. Planning: Planing is one of the basic function of organisation. Operational department of
McDonald's have to develop a proper plan regarding its activities and task. Planning will
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