Ways to Respond to Gender Pay Gap: A Study on ASDA

This report discusses the ways by which ASDA can respond to the gender pay gap issue. It explores the impact of gender pay gap on employee performance and the importance of equality at the workplace. The report also provides recommendations for overcoming the gender pay gap and improving employee morale and productivity.

Managing a Successful
Business project
Table of Contents
INTRODUCTION...........................................................................................................................1

TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and a Gantt chart........................................................................3
TASK 2............................................................................................................................................3
P4 Small- scale research by applying qualitative and quantitative research method..................3
TASK 3............................................................................................................................................5
P5 Research and data using appropriate tools and techniques....................................................5
P6 Recommendation.................................................................................................................10
TASK 4..........................................................................................................................................10
P7 Reflection.............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................13

Title: To determine the ways by which company can responded towards the gender pay
gap. A study on ASDA.
INTRODUCTION
In business organisation, equality and diversity is one of the important aspect as it
support workforce in improving their performance within the company. In this regards, gender
pay gap is a major issue among employees in most of the organization. Sometime it put negative
impact on employees and their relation as well (Bell, Bryman and Harley, 2018). The main
reason behind this is company differencing male and female on the basis of their wages and
remunerations. Normally, women are considered to be less as compare to men that directly
reduce their morale and motivation towards the company and its objectives as well. Thus, it is
important for firm to treat all the employees equally whether they are men or women. With the
help of this, company can easily improve their productivity level and at the same time also attain
higher growth. Current report is based in ASDA, is British supermarket retailer operate their
business in over the world with the aim of generating larger profitability. Report is going to
discussed about research aims and objectives along with research methods help in gathering data
towards the same.
TASK 1
P1 Project aims and objectives
Both equality and diversity are major concern for business organisation to overcome from
all the issues elated to gender pay gap and so on. This will help them in motivating and retaining
workers for longer period of time within the company (Bolton and Mattila, 2015). For better
understanding, project aim is mentioned below on which whole research is carried out:
Aim:
“To determine the ways by which company can responded towards the gender pay
gap”. A study on ASDA.
Objectives:
 To evaluate the impact of gender pay gap on employees performance.
 To determine the importance of equality at workplace in maintaining relation among
male and female workers.
 To ascertain ways by which firm can overcome from issue of gender pay gap.
1

Questions:
 What is the impact of gender pay gap on employees performance?
 What is the importance of equality at workplace in maintaining relation among male and
female workers?
 What are the ways by which firm can overcome from issues of gender pay gap?
P2 Project management plan
Project management plan is considered as an important document that used by project
manager with the aim of describing every phase of project. Mainly, it includes various aspects
such as planning, executing, monitoring, controlling and closing as well (Brettel and et. al.,
2014). Along with this, there are some elements are there which help in executing project
management plan in successful manner:
 Cost: Every project requires a proper of enough fund so that entire activities can be done
in an effective manner. For this research, investigator will required around £70 for
completing research activities. With the assistance of this, project task can be effectively
done and attain positive and reliable outcomes at the end of the research.
 Scope: This research provide wide scope to business organisation as it provide
opportunities to effectively managing gender pat gap that assist in enhancing overall
performance of company. Along with this, it also provide a new direction or path to
expand their market share to attain higher success at market place.
 Time: It is important for investigator to complete project activities in stipulated time
frame provided by superiors. For completing current project, investigator will require
around 7 weeks so that each and every activities can be done properly.
 Communication: Effective communication is important through which project manager
can easily handle of formulate project activities in an effective manner. In this,
investigator use mobile phone, email, regular meetings and so on. These are support in
making whole research reliable and authenticate as well.
 Resources: There are various resources which required in under this project like enough
fund, men-power, technology, land and many more (Coombs, 2014). All these are may
aid in completing this project in allotted time frame.
2

P3 Work breakdown structure and a Gantt chart
Work breakdown structure is a method that used by project manager in dividing large
project into smaller components with the main of completing it in effective way (Cooper, 2014).
This will also contribute in improving productivity level and make it cost effective for business
organisation. By this project can be effectively done without any kind of errors.
Gantt chart
It is considered as an important graphical representation of entire activities along with
specified time. By using this tool project can easily completed in specified time frame and at the
same time also increase possibilities of attaining positive outcomes.
TASK 2
P4 Small- scale research by applying qualitative and quantitative research method
It is important for researcher to select appropriate and suitable methods of undertaking
project activities in a systematic manner. By this, they can easily attain reliable outcomes at the
end of research.
Primary research: Under this, information is collected from first hand sources such as
questionnaire, surveys, observations, interview and many more
3

Secondary research: It is a method on which information is collected through past and
already existing data like internet, books, journals, articles and so on.
Under this research both methods will be used. Primary help in preparing questionnaire
and on the other hand secondary method assist in carry out literature review.
Qualitative research: Under this, researcher gather non numerical data that is based on
human behaviour. It includes group discussions, observation and so on.
Quantitative research: This type of research is used when population is large as it
includes structured way of collecting data towards the research topic.
For undertaking this research qualitative research method will be used as it provide in-
depth information about research topic (Dijkman and et. al., 2015).
Sampling: It is process of selecting sample size from large population. For this random
sampling technique will be used by investigator that is part of probabilistic technique. By using
this, 40 respondents will be selected who are the employee of company.
Questionnaire
Name:
Age:
Gender:
Q1) Do you have knowledge about gender pay gap?
a) Yes
b) No
Q2) Does Gender pay gap major challenge for employees within the company?
a) Yes
b) No
Q3) What are the benefits of managing gender pay gap in ASDA?
a) Reduction in employee turnover
b) Employees involvement
c) Increase workers morale
Q4) What are the main issues that occurs at workplace due to gender pay gap within
ASDA?
a) Decline employees productivity
b) Fail in attaining set objectives
4

c) Increase employee turnover
Q5) What are the ways by which ASDA can overcome from gender pay gap issue?
a) Equal pay
b) Flexible working hours
c) Encourage employees
Q6) Does gender pay gap affect employees performance at working area within the
ASDA?
a) Yes
b) No
Q7) Recommended the ways by which company can over come from gender pay gap
issues.
TASK 3
P5 Research and data using appropriate tools and techniques
Theme 1: Knowledge about gender pay gap.
Q1) Do you have knowledge about gender pay gap? Frequency
a) Yes 30
b) No 10
5
30
10
a) Yes
b) No

Interpretation: From the above mentioned graph it can be evaluated that gender pay gap is
consider as a differences between male and female workers on the basis of their wages and
remuneration. As it is a major issue that may negatively impact on workers overall performance
and at the same time also may reduce their productivity level as well. In this regards, 30 people
are aware about gender pay gap within the company and on the other hand remaining 10
participants are not have knowledge about this theme.
Theme 2: Gender pay gap major challenge for employees within the company.
Q2) Does Gender pay gap major challenge for employees within the
company?
Frequency
a) Yes 25
b) No 15
Interpretation: As per above mentioned graph it can be examined that 25 respondents think that
gender pay gap is one of the major challenge that faced by employees within the company and
6
25
15
a) Yes
b) No

on the other side, rest of 15 people give their views that some time it is not a major challenge for
workers within the organisation.
Theme 3: Reduction in employee turnover is major benefit of managing gender pay gap in
ASDA.
Q3) What are the benefits of managing gender pay gap in ASDA? Frequency
a) Reduction in employee turnover 20
b) Employees involvement 10
c) Increase workers morale 10
Interpretation: From the above graph it can be analysed that managing gender pay gap is
provide various benefits to business organisation as it increase its performance level. In this
context, 20 out of 40 people give their views that it help in reducing employee turnover, 10
respondents said that it also may assist in enhancing workers involvement towards the company
7
20
10
10
a) Reduction in employee
turnover
b) Employees involvement
c) Increase workers morale

and its activities. On the other side, 10 participants think that effective management of gender
pay gap is contribute in increasing employees morale.
Theme 4: Major issues that occurs at workplace due to gender pay gap within ASDA.
Q4) What are the main issues that occurs at workplace due to
gender pay gap within ASDA?
Frequency
a) Decline employees productivity 15
b) Fail in attaining set objectives 15
c) Increase employee turnover 10
Interpretation: As per given graph it has been evaluated that some issues are occur at workplace
that negatively impact on overall performance of company. In this, 15 people give their views
that gender pay gap may decline employees productivity at work place, 15 participants think that
due to gender pay gap employees fails in attaining set objectives, furthermore remaining 10
respondents said that it may increase employee turnover that negatively impact on company
performance.
8
15
15
10
a) Decline employees
productivity
b) Fail in attaining set
objectives
c) Increase employee turnover

Theme 5: Providing Equal pay is the way by which ASDA can overcome from gender pay
gap issue.
Q5) What are the ways by which ASDA can overcome from gender
pay gap issue?
Frequency
a) Providing Equal pay 20
b) Flexible working hours 10
c) Encourage employees 10
Interpretation: From the discussed graph it can be evaluated that there are various ways to
overcome from gender pay gap issues. In this regards, 20 out of 40 people give their views that
providing equal pay is an effective way, 10 respondents said that giving flexible working hours is
an appropriate way and rest of 10 participants think that encourage employees is a way to
overcome from gender pay gap issue.
Theme 6: Gender pay gap affect employees performance at working area within the ASDA.
Q6) Does gender pay gap affect employees performance at working Frequency
9
20
10
10
a) Providing Equal pay
b) Flexible working hours
c) Encourage employees

area within the ASDA?
a) Yes 30
b) No 10
Interpretation: As per above mentioned graph it can be examined that 30 people think that
gender pay gap directly affect employees performance at workplace on the other side rest of 10
participants are not agree with this statement.
P6 Recommendation
As per discussed project it can be recommended that, it is very important for company in
implementing equality at working area in order to maintain workers performance. This can be
also effective in reducing the chances of any kind of discrimination at workplace. In addition of
this, company needs to motivate workers to take initiate so that they can maintain positive and
healthy relation among them. Another recommendation is that firm should provide equal
opportunities and pay to both male and female workers in order to make them productive at
workplace. This will improve the overall performance of company and its employees as well.
10
a) Yes
b) No

TASK 4
P7 Reflection
Current research is provide wider scope to investigator as it focus on gender pay gap and
its impact on employee performance. As a researcher, I have gone through lots of experience that
support me in improving my learning skills and career growth as well. In this regards, I have
used various methods like primary and secondary source to gather relevant information in
effective manner. Along with this, questionnaire is also prepared by me that support in gathering
relevant information towards the research topic. But on the other side, interview is consider as an
effective alternative method that I will prefer to use is future as it support me in obtaining
positive and reliable outcomes.
CONCLUSION
From the above mentioned report it can be concluded that gender pay gap is major issue
in front of employees as it may negatively impact on their productivity level and their morale as
well. In addition of this, various benefits like improve employee engagement, reduce turnover
and so on of managing gender pay gap within the organisation. This will directly contributes in
enhancing overall performance of the company at market place. Furthermore, encouraging
employees, providing flexible working hours and equal pay are considered as effective ways to
overcome of gender pay gap challenges in an appropriate manner.
11

REFERENCES
Books and Journals
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Bolton, L. E. and Mattila, A. S., 2015. How does corporate social responsibility affect consumer
response to service failure in buyer–seller relationships?. Journal of Retailing. 91(1).
pp.140-153.
Brettel, M. and et. al., 2014. How virtualization, decentralization and network building change
the manufacturing landscape: An Industry 4.0 Perspective. International journal of
mechanical, industrial science and engineering. 8(1). pp.37-44.
Coombs, W. T., 2014. Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Cooper, M., 2014. Cut adrift: Families in insecure times. University of California Press.
Dijkman, R. M. and et. al., 2015. Business models for the Internet of Things. International
Journal of Information Management. 35(6). pp.672-678.
Kanchanapibul, M. and et. al., 2014. An empirical investigation of green purchase behaviour
among the young generation. Journal of Cleaner Production. 66. pp.528-536.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Kiatpongsan, S. and Norton, M. I., 2014. How much (more) should CEOs make? A universal
desire for more equal pay. Perspectives on Psychological Science. 9(6). pp.587-593.
Kirmayer, L. J. and Pedersen, D., 2014. Toward a new architecture for global mental health.
Kodeih, F. and Greenwood, R., 2014. Responding to institutional complexity: The role of
identity. Organization Studies. 35(1). pp.7-39.
Linnenluecke, M. K., 2017. Resilience in business and management research: A review of
influential publications and a research agenda. International Journal of Management
Reviews. 19(1). pp.4-30.
Milkman, K. L., Akinola, M. and Chugh, D., 2015. What happens before? A field experiment
exploring how pay and representation differentially shape bias on the pathway into
organizations. Journal of Applied Psychology. 100(6). p.1678.
12

Russell, C. A., Russell, D. W. and Honea, H., 2016. Corporate social responsibility failures:
How do consumers respond to corporate violations of implied social contracts?. Journal
of Business Ethics. 136(4). pp.759-773.
Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion
industry: An analysis of corporate reports. European Management Journal. 32(5).
pp.837-849.
13