Ethical Consumerism

Running head: ETHICAL CONSUMERISM
ETHICAL CONSUMERISM
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1ETHICAL CONSUMERISM
The aim this report is to discuss the responsibility of the organization towards their
customers. The customers is the first and foremost obligation for any organization because
based on their preference and demands, the organizations manufactures and sustain in the
market. Each and every Organization aims to provide its customers the best quality products
and services so that the business can flourish without any issue. In addition to this, the
customer’s satisfaction becomes prosperity in the governments profit making scenario. This
paper will discuss the reasons what ethical responsibility the companies need to fulfill for
their customers.
The companies while entering a market try to grab the attention of the customers at
first. This is due to the fact that it is the customers who will support the companies and
products. Therefore the companies have some responsibilities which they must follow
essentially so that there is no question of immoral practice or deceived actions towards the
customers. In this regard the connection or bonding of the companies with their customers
come into play (Khan, Rodrigues & Balasubramanian, 2016). The companies though feel
pressure of profitability aspects, need to fulfill the demands of their customers. They need to
understand what the customer feel while buying its products. The trust around the brand and
belief on the company create a scope for expectation in the part of the customers (arrington,
Zwick & Neville, 2016). This enhances responsibility of the companies towards this
particular stakeholders.
It is the responsibility of the companies to give perfect suggestion as well as feedback
to their customers which will not only satisfy the loyal customers but also attract the others
towards the honesty and dependability of the company (Kang & Namkung, 2018). The
companies which aims to create a sustainable development scenario must avoid making fake
promise or commitments that they themselves know is impossible to fulfill. Whichever
company lies to their customer gets caught immediately and be defamed. The customers have