Ethical Issues in Online Marketing and E-commerce

Running head: ONLINE MARKETING
Online Marketing
Name of the Student
Name of the University
Author Note

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ONLINE MARKETING
Table of Contents
1. Introduction..................................................................................................................................................3
2. Research Background.................................................................................................................................3
3. Pros and Cons of research..........................................................................................................................4
4. Ethics Issues, Integrity and Safety Issues, and risks...................................................................................5
5. Response plan to the issues and risks........................................................................................................5
6. Conclusion...................................................................................................................................................6
References......................................................................................................................................................7

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ONLINE MARKETING
1. Introduction
Online marketing is one of the major market changing idea that came into existence in
the recent times. The 1st idea of this is came to the founder of the Amazon.com, which is in the
world’s largest online retailing platform. The online markets provides the customer with the
unique ability to sit in own place and buy the things required without even moving from the
place (Schaupp and Carter 2016). With the introduction of the online marketing the people had
the opportunity to buy the products that were once not available in many zones. But with the
introduction of the new techniques and technologies there comes some major ethical issues and
legal issues. This research focuses on some of the major ethical and illegal issues that may rise
with the time in the field of the online marketing.
2. Research Background
This aim of this research is about the issues and ethics issues when conducting research
in the field of e-commerce and online marketing. Described in this section is similar to the work
described in the previous section (Jones, et al., 2014). The research focus on the main ethical
issues, security issues related with the concept. Also the paper discusses about the pros and the
cons of the online marketing which affects the user’s daily life in the daily life. Similar work has
been performed in the past but the works does not provides us from the view of the clients or the
customer (Pires and Stanton 2015). There had been many papers published in the past but none
of the papers focussed on the customer side aide. According to the Jones and his fellow
researches use of the mobile technology and is somewhat crating the problems in the ethical
problems. This paper also investigates the security issues of the online web sources.
2.1. Purpose of the study
The main purpose of the study is to bring out the the importance to implement the ethics
in business in the field of the e-commerce especially when the value of the online marketing is
increasing day by day. Further the paper also the paper focuses on the ethical issues that benefits