Identifying and Evaluating Marketing Opportunities

EVALUATION AND
IDENTIFY MARKETING
OPPORTUNITIES

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
1. Overview of organisation, products and services with marketing mix and objectives...........1
2. Situational analysis .................................................................................................................2
3. Research about new market....................................................................................................3
4. Research entrepreneurial, innovative and creative approaches to guide and identify
potential marketing opportunities...............................................................................................3
5. Using situational analysis and SWOT analysis for assessment of new markets with creative
ideas and marketing opportunities..............................................................................................3
6. Evaluate each of the four identified opportunities with using different measures..................3
7. Marketing opportunities using weighting and ranking for viability and contribution to
business.......................................................................................................................................4
8. Select one opportunity from the above and describe in detail................................................4
PART B............................................................................................................................................4
1. Principles of marketing and marketing mix............................................................................4
2. Overview of opportunity.........................................................................................................5
3. Marketing opportunity objectives...........................................................................................5
4. Assessment of organisation's current operations and need of modifications..........................5
5. Description of resources required for opportunity and changed operations...........................6
6. Communicate newly identified opportunities and adopted changes with key stakeholders...6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7