Evaluation Of Communication Strategy Of Pandora

The assignment is relevance of the 5S framework (Sell, Serve, Speak, Save, Sizzle) for designing an effective online communications strategy. I selected Pandora company for this one (https://uk.pandora.net/en/) the Jewellery company Examine the role that content marketing and storytelling plays in engaging with customers online Select a company of your choice and critically evaluate its use of content marketing and storytelling within its overall online marketing communication strategy. Develop a set of recommendations that would improve the quality of the content marketing and the use of storytelling, to more effectively engage with the target market(s) of your chosen organisation. I already attached the relevant reading list and the question. Also the content and structure of the assignment. By the way, should avoid describing the elements of online communications strategy in the main body of the text. It is appropriate to include a brief overview in an appendix. The focus wi