Developing a Marketing Plan for Marks and Spencer using SOSTAC Model

Marketing plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Meaning of SOSTAC model :-...................................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing plan may be defined as an advertising strategy which have been implemented
by the business organisation to sell its goods and services in the competitive market(Chernev,
2020). With the help of this marketing plan an organisation can effectively determined who the
target market is, how to reach them, what pricing strategy should have to be follow and how to
measure the company efforts. The following report is based on the Marks and Spencer which is a
well known brand of UK. This report develop a marketing plan with the help of using SOSTAC
model with an intention to introduced electronics product in the market through social media
marketing.
TASK
Meaning of SOSTAC model :-
SOSTAC model is basically a digital marketing planning model which was developed by
PR Smith in 1990. This model is being considered as one of the most developed and effective
digital marketing model in the today's world's. The elements of SOSTAC model in context to the
Marks and Spencer has been discussed below :-
Summary :- this is being considered as first plan of the marketing plan in which company is
going to focus on introducing new product in the market(Pranata and Amaranti, 2021).
Organisation first have to understand that who they are, what they are doing and how with
analysing all the internal as well as external factor which impact on the business. In context to
the Marks and Spencer, the company is going to launch electronics goods like TV, air
conditioners, home theatres, refrigerators and many more through social media marketing as a
part of their strategy.
Objectives :- the objective of this marketing plan is to introduced a new product line which is
electronic goods through the use of social media marketing campaigns. For this 5S model has
been used by the company which help in describing the benefits of the objectives experience by
the M&S.
 Sell:- the online sales of the M&S can be increases by diversification into a new product
line which is electronic goods.