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Managing Customer Experiences

Evaluate how digital technology is employed in managing the customer experience within a chosen organisation (hotel or restaurant) and plan and promote an international food event for students and staff.

10 Pages2559 Words90 Views
   

Added on  2023-01-16

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This document discusses the use of digital technology in managing customer experiences in restaurants, including customer relationship management systems. It also explores customer service strategies and provides recommendations for improving customer service. The advantages and disadvantages of CRM systems in the service sector are critically evaluated.

Managing Customer Experiences

Evaluate how digital technology is employed in managing the customer experience within a chosen organisation (hotel or restaurant) and plan and promote an international food event for students and staff.

   Added on 2023-01-16

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Managing Customer Experiences_1
MANAGING CUSTOMER
EXPERIENCES
Managing Customer Experiences_2
Table of Contents
MANAGING CUSTOMER EXPERIENCES.............................................................................1
INTRODUCTION.......................................................................................................................3
LO3..............................................................................................................................................4
P5 Examine use of digital technology in managing the customer experience in the
restaurants and also include the customer relationship management systems........................4
M3 Evaluate the digital technologies used in managing the customer experiences ..............5
D3 Critically evaluate the advantages and disadvantages of CRM systems used in service
sector.......................................................................................................................................5
LO4..............................................................................................................................................6
P6 Illustrate the customer service strategies in service sector................................................6
P7 Demonstrate customer service strategies and develop the customer experiences.............7
M4 Review the application and provide the recommendation for improving the customer
service ....................................................................................................................................8
D4 Evaluate the delivery of customer service strategies and communication and provide the
recommendations....................................................................................................................8
CONCLUSION............................................................................................................................8
REFERENCES............................................................................................................................9
Managing Customer Experiences_3

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