Event Management

Running head: EVENT MANAGEMENT
Event Management
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2EVENT MANAGEMENT
6Ps of Marketing
PRODUCT
The product mainly refers to the service that is actually being offered. Olympics is a
game that was designed in the year by Pierre De Coubertin. It is a series of exciting games and
sports that take place over a long series of many days. During each edition of the Olympic
games, a huge amount of fans come from different parts of the world (Massad, Coutinho &
Wilder-Smith, 2016). Though there is feeling competitiveness among all the contestants but at
the same time, it has to be made sure that that the actual values of the games are being retained.
They make sure that the feelings of friendship, love, and respect are always being retained
among the customers (Preston, 2012).
PRICE
This refers to the amount of money or the cost that the company is charging for covering
up the entire programme. Olympics are a huge program and needs to cover up many costs.
However, they get customers from all the different corners of the world. As a result of this, they
launched a ticket resale program or a policy for the ticket booking in the year 2015 October.
They made sure that the tickets are not being sold to the customers who have already purchased
the
PLACE
The venue or the place of the event has to be chosen very carefully. The place is one of
the basic aspects that need to be considered properly so that they can attract the attention of the
customers. It is for this reason that the Olympics has chosen a location that can easily be reached

3EVENT MANAGEMENT
by fans coming from all the comers of the world (Schöttl, Kainz & Binninger, 2018). Rio de
Janeiro is the place that as chosen for the event. As a result of this, they partnered with
Panasonic. The ‘STADIUM OF WONDERS’ is the location that was chosen. This is the best
place for fans.
PROMOTION
The promotional strategies serve as one of the most important aspects by which a
company tries to promote its products. The 2016 Rio Olympics made sure that they are being
able to promote their service properly. It was shown through the websites, the apps and the other
such online booking sites that would help them to easily reach out to their audiences.
PEOPLE
Olympics are a game for bringing people from all the different platforms and cultures at
one single place. They cordially invite athletes and also true viewers from all the different places
so that they all can come up together for this event.
Process
The Rio 2016 Olympics made sure that they are providing all the providing all the
possible services to their customers that are present during the ongoing of the events. They made
sure that the customers are getting proper services in exchange for the price that they are paying.
CTS Eventim was the exclusive Ticketing Services Provider for the Olympic Games Rio 2016
(Burnett, 2017). LATAM Viagens was another pricing strategy used by the organization so that
they can help the customers to buy a full ticket that will include all the programs like sporting
events, hospitality passes, land transport services and more. The tickets were made available at