Managing Conference and Events

Managing Conference and Events

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1: Investigate the different categories and dimensions of event within the event sector...........3
LO2: Examine the considerations for conference and event room set-ups defining the
professional standards required .......................................................................................................6
LO3: Explore the management skills required to work within the events environment and
successfully......................................................................................................................................8
LO4: Explain the measures required to manage a secure and safe events environment for staff
and guests ........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Event management defines as an execution of different project management to develop
and create various events which include weddings, trade shows, conferences, birthday party
and so on. It consists of planning, controlling, coordinating as well as managing different
activities that are required by a person to execute an event. In this report, The Crown Plaza
hotel is used as a base company and its headquarter is located in the United Kingdom. It is a
multinational hotel chain that mainly operates its business in around 100 countries. The
company offers a variety of high-quality services to customers in resorts, city centres, airports,
coastal towns and so on. It is a report which consists of various information related to some
specific categories (Bokelberg, 2019). Along with this, it is the report which includes dimensions
of the different event as well as an explanation of current trends, features, and importance in the
event sector. Apart from this, some management roles, personal attributes, reviews of some
management skills along with this appropriate measure are going to be discussed to provide
safe & secure venues for the staff and guests.
LO1: Investigate the different categories and dimensions of event within the event sector
Examine various categories and dimensions of events with the help of specific examples
Event is considered as the planned social and public occasion that is held at a specific place
and time for the motive of celebration, entertainment, reunion or sponsorship. Events are
organized for the special occasion according to this only overall activities are designed
effectively. Concerning Crown Plaza Hotel, its managers who deal with event zone emphasizes
on different various dimensions and categories so that they can organize events according to
the client's demand and requirement. Execution of effective event with its best services
promotes the name of the hotel itself that also helps attract more customers towards them.
Events are mainly categorized into 3 different types according to which only event manager of
Crown Plaza Hotel organizes it for a client.
These categories are described below in an effective manner:
Private events are mainly organized by event managers for special occasions or
function in which all closed ones are invited by a host for celebrating that special occasion. In
private event only invited people are allowed to enter into the venue (Brown, 2019). Some main
examples of private events are school functions, weddings, festive celebrations, birthday
parties, etc.

Corporate: This kind of event is basically organized for developing professional relationships.
These are mainly organized by business persons in which partners, other business persons,
and employees are invited. The corporate event includes product launch, business lunch or
dinners, conferences, success, seminars, etc. In this meet, all business associated people get
the opportunity to communicate with one another and promote their business activities in a
positive manner (Emery, 2016).
Charity/Fundraising: The main motive of organizing charity events is to raise funds for
needy people so that this amount could be further used to taking effective initiative for societal
development. The charity event is mainly organized by NGOs. Examples of Charity functions
are sponsored cycling, charitable auctions, sports event, society balls, and many others.
Entertainment events: This is the type of event which is mainly organised for the
purpose of event. It is includes movie promotion, festival celebration and many more which
provide entertainment to the large number of individuals within the area. Such events helps in
increasing social network of individuals.
Hallmark events: Hallmark tourist events mainly includes cultural, fairs, expositions and
sporting events which are organised whether on continuous basis or one off basis. of
international status which are held on either a regular or a one-off basis. The main function of
such events is to give the host community an opportunity in order to secure advanced
prominence at the tourism market place.
Apart from all categories, the managerial department of Crown Plaza who handles events
considers various dimensions while planning for the event so that they can perform effectively.
These dimensions areas are also helpful in fulfilling the requirement of customers. Main
dimensions considered by this company are described as below:
• Anticipation: This specifies that the event planner of Crown Plaza invites customers in such
a manner that develops excitement among them and also influences them to join it.
• Arrival: Here the main emphasis of the respective hotel is to ensure the arrival of every
guest is safe that will provides them a better experience.
• Appetite: Major focus of the event planner is to develop a menu of the event in such a
manner that could easily fulfil the appetite of each guest.
• Activity: All activities are planned by the event planner of Crown Plaza innovatively and
creatively that should rightfully attract customers.
• Amenities: Last but not least focus of event planner is to provide the best experience to
customers with attractive and meaningful amenities that enhances their comfort level during the
execution of the event.