Fanola's Dry Shampoo | Case Study

Running head: FANOLAS’S DRY SHAMPOO
FANOLA’S DRY SHAMPOO
Name of the Student
Name of the University
Author note

FANOLA’S DRY SHAMPOO1
Table of Contents
Introduction................................................................................................................................3
MARKET SCOPE FOR DRY SHAMPOO...............................................................................3
WORKING OF DRY SHAMPOOS:.....................................................................................5
TESTING OF THE PRODUCT:...........................................................................................5
SIMPLE TEST:......................................................................................................................6
Conclusion..................................................................................................................................7

FANOLA’S DRY SHAMPOO2
Introduction
Fanola is exclusively known and is famous for its purple shampoo that is
conceptualized in Italy. This brand got instantly famous because of this very reason. The
company was founded in the year 2005 by a group of passionate entrepreneurs who were hair
scientists which is commonly known as Trichologists. The main and basic intention of them
was to provide salon with good quality products and meeting the needs of the hairdressers
across the globe. There is a wide range of product that this brand carries which includes
products for problems of dandruff to super sensitive scalps (Fanola, 2020).
However, the marketing team now wants to launch a new variant of product that is of
the dry shampoo range. This report insights about the proposal made for the development of
new products focusing the customer base and the raw materials used for the preparation of
the product and the tests done before launching it in the market and the tests carried out to
meet the requirements of different customers in the market (Fanola, 2020).
MARKET SCOPE FOR DRY SHAMPOO
The market of dry shampoo is about to expand in future in terms of new and unique
fragrances and many others benefits of format types. It has been observed that one out of five
women in UK prefer dry shampoo usually when they don’t have time for washing their hair
maybe due to lack of time. Dry shampoo is same as that of the normal shampoo targeting the
same audience of the market and making it convenient for them to clean their hair in just a
fraction of time.
Dry shampoo can be used as an alternative to the regular shampoo and the main
customer base can be people who are working and have a busy schedule and the hair gets
damaged due to the problems of pollution and washing their hairs frequently. The main focus
of launching this product is to make a paradigm shift of the customers towards a natural and