Financial Accounting Services Market in Australia

Financial Accounting Services
Market in Australia
1

Table of Contents
The B2C e-commerce model.....................................................................................................3
Chosen websites.........................................................................................................................3
DSR Partners..........................................................................................................................5
Chartered Accountants - Australia and New Zealand............................................................5
Principal website goals...............................................................................................................5
DSR Partners..........................................................................................................................5
Chartered Accountants - Australia and New Zealand............................................................6
Assessment Table.......................................................................................................................6
Comparison and contrast............................................................................................................8
Bibliography...............................................................................................................................9
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The B2C e-commerce model
The B2C focuses mainly on the sales of the services, information or products directly to the
customers. The B2B relies on the robust and valuable relationships which guarantee the long
term investment of the customers (DeMatas, 2018). This business model can also be
witnessed as the transaction conducted between a business and a consumer on the internet for
the personal use. It differs considerably from B2B business model, where the commercial
transaction takes place between two businesses. This type of transaction takes place between
the consumers and the company in a regular basis. B2C is one of the most popular sales
models and the rise of internet has created a wide e-commercial B2C business channel for
selling services and goods over the internet (Griffin, 2018).
B2C e-commerce business model
Source: (Tutorials Point, 2018)
Chosen websites
The two websites that have been chosen for comparison are the websites of the financial
accounting service providers and advisors- DSR Partners and Chartered Accountants ANZ.
These companies provide the financial accounting advice to the customers directly. They
clear the doubts of the customers related to their businesses and the tax situations. Both the
companies are based in Australia.
The business name for the two companies provide are- Financial accounting advisors
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The homepage URL of the Chartered Accountants ANZ is:
https://www.charteredaccountantsanz.com
The homepage of the company looks like-
The company operates in both Australia and New Zealand and provide online B2C services
to the consumers and the accountants.
The homepage URL of DSR Partners is: http://www.dsr.net.au/home
The homepage of the company looks like:
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The company provides the online financial advisor B2C services to the customers in
Australia.
DSR Partners
It is locally owned company in Australia which provides the accounting, superannuation and
taxation services to the customers including investors, Individuals, retired officials and firms.
The company operates as B2C e-commerce services as they provide online services to their
clients and are open to resolve the queries of the customers 24X7 (DSR Partners, 2018).
Also, the customers use the products and services offered by the companies personally. The
company focuses on direct marketing and selling of the services to the customers using an e-
commerce website. Since, the company has not spread its services on a large scale, the B2C
model is appropriate for it. The company does not involve any intermediary firm or
consultants and hence, earns the maximum profit (Advanced Industrial Marketing, Inc.,
2014).
Chartered Accountants - Australia and New Zealand
The company provides services to the accountants all across Australia and New Zealand and
helps them in keeping themselves updated in the market. The company also trains the
accountants to provide the advisory services to the clients and individuals in the two
countries. The company aims at extending its influence in the organizational strategy and
help the Chartered accountants to stay a step ahead in the business and keep the clients happy
(Chartered Accountants Australia and New Zealand, 2017). The company provides its
services directly to the customers in Australia and New Zealand. It also does not involve any
intermediaries and hence, can be considered to be a suitable example for the B2C model
(Tutorials Point, 2018).
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Principal website goals
DSR Partners
The principal goal of DSR is to attract as much customers and generate as much traffic as
possible on the website so that the maximum number of people can come to know about the
services offered by the company and utilize them (Clark & Doyle, 2013). It is the source of
revenue for the company as it deals with the clients through its website only. The company
has tried to make its website attractive and colourful so that it may grab the maximum
attention of the customers. Being a company operating on a small scale, the company has
tried to develop the website with restricted budget as it can be seen the website lacks some of
the most important information like the mission and vision of the company, a total list of the
company services.
Chartered Accountants - Australia and New Zealand
The company has developed a well defining and describing website. The main aim of the
company is also attracting the maximum traffic as well as the customers to generate the
maximum clients and in turn, maximum profit (Clark & Doyle, 2013). The company website
has also been designed to attract the maximum number of members to join the company and
provide the services to the customers. The website incorporates all the necessary information
for the promotion and marketing of the website. The website includes all the necessary
information such as mission, vision and others which helps the customers to understand the
services provided by the company in a better manner.
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Assessment Table
Asses
smen
t
criter
ia
DSR
Partners
(Score)
Comment Chartere
d
Accounta
nts -
Australia
and New
Zealand
(Score)
Comment
1 3 The URL mentions the name
of the business but not the
complete name.
5 The URL mentions the
complete name of the
company in an efficient
manner, along with its
location of its operation.
2 5 The website can be found
easily using any of the
mentioned search engines.
5 The website can be found
easily using any of the
mentioned search engines.
3 3 The website misses many of
the required information such
as the vision and mission of
the company; detailed list of
the services provided or
offered by the company and
such others.
4 The website provides good
amount of knowledge to
the clients but misses the
detailed list of services
provided by it.
4 5 Yes, the requirements are
appropriate.
5 Yes, the requirements are
appropriate.
5 4 The website takes care of the
security of the personal
information provided by the
user at the time of
registration, as per the
guidelines. They could have
mentioned the details of
security method utilized
(Commonwealth of Australia,
2018).
4 The website takes care of
the security of the personal
information provided by
the user at the time of
registration, as per the
guidelines. However, They
could have mentioned the
details of security method
utilized.
6 4 As a user, I can trust the
organization for the services
but the website could have
been modified a bit to gain
more trust of the users.
5 The website can be trusted
by the users well for the
services as they have
mentioned a detailed
portfolio of the
organizational activities
and services.
7 1 The website does not mention
the privacy policies and terms
of use at all.
5 The website mentions the
privacy policies and terms
of use properly.
8 3 The website is accessible to
the customers well. However,
4 The website is accessible to
the customers properly.
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they may add a few more
subheadings to improve the
accessibility (Center for
Parent Information and
Resources, 2014).
9 3 The website can be accessed
only in English and it is
appropriate as it is a local
website. But this may create
problems for non-natives of
Australia (Department of
Education, 2015).
3 The website can be
accessed only in English
and it is appropriate as the
company operates in
Australia and New Zealand
where English is preferred.
10 3 It can be improved. 4 A few more options can be
added.
11 2 Only limited features are
present
3 Sufficient number of
features is present.
12 3 Well enough 4 Well enough
13 2 The website contains the
contract details as well; no
customer service team
present.
4 A customer service team is
present to assist the clients
14 3 The website needs to include
a few more subheadings to
give a better experience to the
clients.
4 Yes, the required
information can be easily
found
15 4 Majority of the people in
Australia can understand
English well.
4 Majority of the people in
Australia and New Zealand
can understand English
well.
16 3 Yes, the information can be
found efficiently across the
website; sub-headings need to
be increased in number
4 Yes, the information can be
found efficiently across the
website.
17 2 The website is colourful;
fonts have been used well; the
use of images can be
enhanced as it attracts more
customers (Hawkyard, 2018)
3 The website could have
been colourful; however
the use of images has been
good.
18 2 The website needs to improve
the feature of fostering
community.
4 The website has a huge
number of members
associated with it and
hence, fosters community
among users (Get
Satisfaction, 2014).
19 4 The website loads quickly in
the browser and the features
work as intended.
3 The website takes a little
time to load due to
excessive use of the heavy
images and features.
20 4 The website support different
web-browsers well
4 The website support
different web-browsers
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well
21 3 the website provides the
payment options well but this
can be improved
4 The website provides a
large number of payment
options for the clients and
members
22 2 Delivery options are not
required
2 Delivery options are not
required
Comparison and contrast
The websites of both the companies can be can be accessed well and be found easily through
any of the web browsers that are used today. The website of DSR has been created within the
restricted budget, whereas, the company has spent a heavy amount in the development of the
website for Chartered Account ANZ. The information has been mentioned well, using the
headings and sub-headings, in the CA website, whereas, this feature is absent in the website
of DSR partners. The use of images and other attractive features is also less in DSR website
whereas the CA website has used the images excessively which provides it a better
representation. Therefore, keeping the assessment criteria in mind, it can be claimed that the
website of CA- ANZ is better than the website of DSR Partners.
Bibliography
Advanced Industrial Marketing, Inc. (2014) Characteristics of B2B vs. B2C [online].
Available from: http://www. blue.com/sites/wikiblue/Pages/Characteristics%20of%20B2B
%20vs.%20B2C.aspx [Accessed 23 May 2018].
Center for Parent Information and Resources (2014) Writing for the Web | Crafting Headings
and Subheadings [online]. Available from: http://www.parentcenterhub.org/web-headings/
[Accessed 23 May 2018].
Chartered Accountants Australia and New Zealand (2017) What we do at CA [online].
Available from: https://www.charteredaccountantsanz.com/about-us/what-we-do [Accessed
23 May 2018].
Clark, D. & Doyle, S., 2013. What Role Do Brand Sites Play in the Content Marketing
Landscape? [Online] Available at: http://www.emarketer.com/newsroom/index.php/role-
brand-sites-play-content-marketing-landscape/ [Accessed 23 May 2018].
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Commonwealth of Australia (2018) Online security [online]. Available from:
https://www.ato.gov.au/general/online-services/online-security/ [Accessed 23 May 2018].
DeMatas, D. (2018) 5 Types of Ecommerce Business Models That Work Right Now [online].
Available from: https://selfstartr.com/types-of-ecommerce-business-models/ [Accessed 23
May 2018].
Department of Education (2015) Diversity of language [online]. Available from:
http://www.racismnoway.com.au/about-racism/australias-cultural-diversity/diversity-of-
language/ [Accessed 23 May 2018].
DSR Partners (2018) welcome to dsrpartners [online]. Available from:
http://www.dsr.net.au/home [Accessed 23 May 2018].
Get Satisfaction (2014) Top 10 Ways to Increase Engagement in Your Community [online].
Available from:
https://getsatisfaction.com/corp/resource-center/whitepaper/top_ten_ways_to_increase_engag
ement_in_your_community.php [Accessed 23 May 2018].
Griffin, D. (2018) Explain the Business to Consumer Model [online]. Available from:
http://smallbusiness.chron.com/explain-business-consumer-model-2258.html [Accessed 23
May 2018].
Hawkyard, J. (2018) Professional Imagery: Why it is Important for Your Website [online].
Available from: http://www.treefrog.ca/why-professional-imagery-is-important-for-your-
website [Accessed 23 May 2018].
Tutorials Point (2018) E-Commerce - B2C Model [online]. Available from:
https://www.tutorialspoint.com/e_commerce/e_commerce_b2c_mode.htm [Accessed 23 May
2018].
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