Food and Beverage Management: Menu Review and Recommendations

Running head: FOOD AND BEVERAGE MANAGEMENT
FOOD AND BEVERAGE MANAGEMENT
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1FOOD AND BEVERAGE MANAGEMENT
1. Brief overview of the food and beverage outlet
Chicken Treat is a company, which originated in 1976 in Perth, expanded its business
through Western Australia, and later expanded throughout Australia. The restaurant has 60
outlets within Western Australia and two of the outlets in Central Queensland. The company
offers a range of rotisserie chicken, fried chicken and burger meals based on the preferences
of the Australian customers. The company also offers catering services as per the demands of the
customers in the market (Chicken Treat 2018). It has helped the business in bringing forth
modifications in the innovative menu creation. The expansion of the business in the Australian
markets is dependent on the factors of the quality selling and innovativeness in the menu, which
facilitates the changes in the preferences of the customers (Filimonau and Krivcova 2017). The
Australian customers give more priority to the quality of the products. Therefore, the company
has adhered to the standards that are set by the Australian Regulatory body, which has helped,
in the proper functioning of the business and its expansion in the Australian markets. The
current menu that is planned by the organization is dependent on the identification of the
preferences off the customers in the Australian markets. Crunchified chicken, rotisserie
chicken, fried chicken, burger meals and Deserts is the current menu that is maintained by the
business. It has helped the business in adhering to the requirements of the customers in the
market structure.
2. Menu Review
2.1 The existing issues in the design of the menu
The menu of the organization depends on the assessment of the customer needs and
preferences of the customers in the Australian markets (Ozdemir and Caliskan 2015). The