The provided content includes a variety of research articles and books on the topics of international marketing strategies, consumer behavior, marketing mix, brand awareness, and entrepreneurship. The articles cover various aspects of marketing, including the use of the seven P's (product, price, promotion, place, people, process, and physical evidence) to create market outcome and brand equity, the importance of 'greening' the marketing mix in terms of environmental sustainability, and the role of marketing metrics in informing marketing decisions. The articles also explore the impact of culture on consumer behavior and purchasing decisions, as well as the importance of understanding digital marketing strategies for engaging with the digital generation.