Evaluation of Gamification Marketing Activities and Integration with Consumer Relationship Management System
VerifiedAI Summary
This article discusses the impact of gamification marketing activities on consumer behavior and how it can be integrated with consumer relationship management system to enhance brand loyalty and profitability. It also explores the benefits of gamification marketing activities in improving consumer experience and satisfaction. The article provides recommendations for businesses to integrate gamification marketing and consumer relationship management system to provide personalized gaming promotional material to consumers.