Global Business Environment: SWOT Analysis of Morrison's

Global business
environment

INTRODUCTION
Global business environment define as the external factors which is surrounded
around the business entity and might influence the decision making and operations of
business organization. In reference to the present report, Morrison’s is chosen as the base
organization which perform its business functions in hospitality sector. There are various
internal and external factors which affect the overall functionality in a negative manner and
for this SWOT analysis is going to be conducted in this report. In this report Morrison is
chosen as the base company which is a multinational supermarket chain founded in the year
1899. This will aid in identifying strength and weakness along with the opportunities and
threats which impacted the functions and operation of business organization. Along with this
two factors such as human resource and marketing resources affected by these forces.
Main body
1.INTERNAL ENVIRONMENT
Define the Internal Environment. List the components of the Internal Environment of your
organisation.
Internal environment of a business organisation consist of various elements among the
workplace including their existing staff members, managers, corporate culture and many
more. These factors highly influence the business functions of the company. In simple words,
it has been identified that internal environment define as the events, culture, staff members of
the business organisation which highly influence the overall decision making of the company.
In the present context of Morrison’s, it is said that the internal factor are the mission, vision,
value of the company, human resources, organisation structure and many more.

2.DEFINITION OF SWOT ANALYSIS
Define SWOT Analysis: It is a framework used by business organisations in order to
examine their internal strength and weakness so that they can perform their functions
effectively. Whereas opportunities and threats need to be cope up by them with the help of
effective strategies and policies. This model help in identifying capability of a business
entity. In this context it has been identified that SWOT analysis includes 4 elements where S
stands for strength W stands for weakness O stands for opportunities T stands for threats.
Hence it has been concluded that strength and weakness are the internal factors as they are
easily controllable and managed by organisation whereas opportunities and threats are
uncontrollable which can not be managed and control by business organisation.
3.DISTINCTITIVE COMPETENCIES AND DISTINCTIVE CAPABILIITIES
A distinctive competency refers to any sort of capability of a business organisation
which makes it distinguishes from their rival and competitors arise at the marketplace.
It has been said that a company resources which are very difficult in order to impart with
their competitive advantage known as distinctive capabilities. They provide growth
opportunities at the competitive marketplace.
The activities as well as procedure of a company in order to utilize specific assets. The
assets are known as the resources help in producing goods and services which leads towards
the growth of business organisation.
4.COMPETITIVE ADVANTAGE
Define competitive advantage
It is said that competitive advantage refers to the advantage over rivalry which
is gained by providing offering value products to consumers. This can be done by either
providing low price services or by producing high quality products and services which as a
result justify high pricing strategy.
5.IMPORTANCE OF S.W.O.T.
Strength Weakness