Effective Leadership for Corporate World Challenges

Corporate leaders must be ready to face challenges in the corporate world, which is complex due to its nature. Leaders have the capacity to solve all problems and play an important role in various departments. They should possess effective qualities, skills, abilities, knowledge, and experiences. Good leadership motivates employees and helps them learn effectively, achieving tasks and objectives efficiently.

Global
Corporate
Strategy

Table of Contents
INTRODUCTION................................................................................................................................3
QUESTION ONE:................................................................................................................................3
Portfolio, Integrated Organisation Perspectives and Competitiveness of Tata Steel Industry....3
QUESTION TWO:...............................................................................................................................5
Business Model Innovation and Technological Innovation through Strategic alliances............5
QUESTION THREE:...........................................................................................................................7
Corporate governance, CSR, Sustainability and Leadership......................................................7
QUESTION FOUR:.............................................................................................................................8
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11

INTRODUCTION
In the modern time, every industry or companies required to apply new different strategy
and different analytical techniques for the the development of the company. This report is based on
the Global steel manufacturing industry. It has been mentioned that there are a Tata steel company
which identify the challenges and will reduce them. This industry focus on the continuous
improvement in the industry and makes more effective (Carroll and Shabana, 2010). In this report it
has been also mentioned the Portfolio and competitiveness of the Tata Steel Industry. There has
been also mentioned the module and technological innovation through this strategy. This report is
said about the company long term corporate social responsibilities objectives which is improve the
quality of life of the communities. In this report it has been also mentioned the personal reflection
on learning. They all are the criteria which is followed by this report. This report is framed for the
Tata steel company growth and for the improvement.
QUESTION ONE:
Portfolio, Integrated Organisation Perspectives and Competitiveness of Tata Steel Industry
The Tata Steel company is the largest Steel producing company of the world. The Portfolio
of the Tata Steel Company: There are the product portfolio of the Tata Steel Company which
improve the quality and improve the efficiency for the achievement of the best performance at the
all area of the world (Carroll and Shabana, 2010). The Tata Group always determine the reliability,
assurance and the quality of the product portfolio. There are the different products in the different
section of the portfolio. They all product segment are given below-
Construction, auto mobile, consumer goods, materials handling, engineering, packaging, energy and
power, shipbuilding, rail and another one is security and defence. They are are the product segment
of the Tata Steel industry which is effective and reliable for the all types of the customers. There are
a image of the product portfolio.

Integrated organisation perspectives: The Tata Steel company is the 10th largest company in the
world. The aim of this organisation is to provide the actual information to their users. It also provide
the effective quality and provide great governance. The actual information is the effective for all
types of models which is depend on the understanding data. The information is based on the risk,
uncertainty and helps decision makers for the right decision and for the right action. The
information should be clear, relevant and addresses for the all users who using this company
product (Contractor and et. al., 2010). There are also some objectives of the Tata Steel Company.
They are-
To get a good representative for the whole power sector which include the distribution,
manufacturing, Research and Development, arrangement and regulatory institution.
To provide a effective platform for the top management in power sector and solve the all kinds of
the problems and minimise the all risk
To provide effective practical at the all area of the power sector and also provide the good experts.
The Tata Steel company arise the awareness for the power sector which provide the all product for
the all level of users.
It provide the technical discussion forum for the Indian power sector.
It also determine the challenges and issues for the power sector (Park, 2014).
It prosecute with the foreign organisations.
To provide the effective feedback to the shareholder for the power sector (Du, Bhattacharya and
Sen, 2010).

Competitiveness of the Tata Steel industry: the Tata Steel Company to improve the competitiveness
or aggressiveness for the all types of the operation through the market environment. The company is
decide to make changes and improve the quality of the products and services. The major
competitors of the Tata Steel Company is the JSW Steel Ltd and Gallantt Ispat Ltd. These two
major competitors of the Tata Steel Company. In the modern time it include the restructuring of the
management and the administrative function. The restructuring management will help in make a
effective and successful business and it provide the job opportunities for the all people. The Tata
Steel industry is the competitive market and generate new ideas foe the new strategy.
In the modern time the Tata Steel Industry is the larger player in the global steel industry.
The Tata Steel industry is aggressive for the market strategy. In the steel industry, branding is not
very democratic hence little discrimination among between their competing products. It also
provide the bar ginning power for the suppliers. It also encourage to the employees for share the
ideas with the companies top management. Tata steel industry competitiveness balance first for its
approach to low cost iron and coal through its confined mines. So the market strategy is also
aggressive for this company (Farndale, Scullion and Sparrow, 2010). The goodwill of this company
is very effective and everybody is known about this industry. So the Tata Steel industry follow the
market strategy for the higher production.
QUESTION TWO:
Business Model Innovation and Technological Innovation through Strategic alliances
The business model innovation and technological innovation has helped the company(Tata
group) for the improvement of its product and services to satisfy the consumers needs and wants.
There are the two innovation of the Tata Steel industey, they are- Business Module Innovation and
Technological Innovation.
The Business Model innovation have framed entire Tata Steel company and redistributed of
the value. This company is the well established company and it create the major innovation for the
strategic planning. With the help of business model innovation the Tata Steel industry determine and
satisfy the consumers needs and wants, provide effective resources, processes and make the co-
ordination between the employees (Hillier, Grinblatt and Titman, 2011). It take the decision from
their pleasure area. The tata Steel industry convert the heterogeneous materials into the steel
product for the customers. A business model innovation represent the well steel manufacturing
operation from mining to steel making and downstream processing. The tata steel industry

undertaking for minimise the negative environment and social impact and it increase the
relationships, brand image and reputation of the company. The various capital of the company
activity are shown in the business model. It maintain a strategic planning which is focuses on the
long term value for all the stakeholders. It generate the new product for meet the customer
requirement. It also improve the available techniques and improve resources efficiency. The tata
steel has generate the strategic partnership between group companies and leading the other
companies of the world (Werther Jr and Chandler, 2010).
The tata steel industry is also determine the technological innovation. The technological
innovation system can be defined as a changing environment of the company. The tata steel industry
implement the new technology for minimise the cost of the production and increase the sales and
maximise the profit of the company. The company technology identify the aim of the project and
improve the quality of the product (Hillier, Grinblatt and Titman, 2011). The coal leaching
technology is useful for the regeneration of the chemical and it reduce the energy cost. The tata steel
company also work with the steel maker on the major research and for the major project. This
company aim to develop the new technology. The tata steel company introduce the new technology
for the company objectives. The tata steel industry has been various steps which is helpful in the
position as a leader in chosen technologies:
There are some product which is launched in the financial year 2012 and 2013 in the automotive
segment.
The technology implement a new project and it manage the portfolio of the company.
The tata steel company also implement the research and development programme. It also generate
the low cost of production.
The tata steel company also implement the online the fast processes in the online segment. It also
implement the new steel in the production process.
In the tata steel company there are the different technology centre in the different areas.
They are- Swinden technology centre, automotive Engineering Group, Teesside Technology Centre
and last one is the research and development centre.
The tata steel company is the innovative company which provide the personal services to
their customers. The research and development business of the tata steel company is combine the
top class innovation according to the changing world. According to the modern time the tata steel
company is to implement the new technologies for controlling the cost of the production. A
effective technology always improve the company goodwill and new technology provide the new
jobs to their customers. The tata steel technology emphasis on the market product and market

process. This technology aim to increase the raw materials and make it effective and useful. So the
business model innovation and technological innovation strategy is useful for the tata steel
company.
QUESTION THREE:
Corporate governance, CSR, Sustainability and Leadership
The corporate governance intensify the long term value for the stakeholders through the
business process. In the tata steel company, the company transaction are managed in the clear
manner. The tata steel company follow the corporate governance guidelines. In the corporate
governance the tata steel company also provide the accurate information regarding the financial
performance (Idowu, Capaldi and Zu, 2013). These all guideline fulfil the corporate governance
responsibilities. These guidelines assure that Board will have the required authorisation and
processes in place to revaluation and evaluate the Company's operations. The Group anticipate to
realise its Imagination by taking such actions as may be needed in order to achieve its goals of value
creation, refuge, environment and multitude. In the modern time the tata steel company follow the
corporate governance. With the help of the corporate governance they implement the new
technology for the new business plan.
The corporate social responsibilities implement the academic and practical discussion for
the innovative management. The CSR activity provide the job for the social group. The corporate
social responsibilities are useful for the tata steel company. With the help of the CSR this company
provide the jobs for the cultural and for the social people. The tata steel company complete the
social responsibilities for the company employees. The tata steel company always provide the CSR
activity for the social people. These responsibilities are necessary for the tata steel company. This
activity provide the effective work for the tata steel company. The social responsibilities are
necessary for the all types of the company who is also working for the development of the country.
It is responsible for their work (Mishra and Suar, 2010). This CSR activity also provide the
sustainable business activity. It increase the experience the experiences of their employees. It also
help in the minimise and control of the risk and problem which is faced by the tata steel company. It
has been focused that manager and the researcher are able to create the business approaches. It
develop new management and business concept which create the value for the business and for the
society (Shinkle and Spencer, 2012).
In the tata steel company, it is also focused on the leadership. Leadership is the main criteria
of the tata steel company which is necessary for the companies growth. So the leadership should be

effective and efficient in the different manner. In the modern time this company will take some
time for the trust and for the confidence to be variety in the tata steel senior leadership. Good
leadership always provide the effective business and provide the better company. In the modern
time the tata steel company make a leadership effective and attractive in the modern time. The
leadership is also provide the job opportunities for the company growth. In the tata steel company it
provide the thousands of jobs for their employees for which it provide the effective leadership in the
effective manner (Rothaermel, 2015). The tata steel company is start with the development of the
country. With the development of the country, the tata steel company made a largest industry of the
country. This company or industry make a effective leadership for their all types of work. The
developing countries cannot build the effective technology and effective leadership. If the
leadership will effective then the employees will do work properly. A effective leadership always
manage a effective industry. So they all are the leadership skills in the tata steel company.
QUESTION FOUR:
Steel industry Is one of the growing sectors which can attract large number of companies in
the world. But due to increase in the demand of steel at the global level it can provide a consistent
growth and development to the business. It required in various infrastructure projects like road,
building, dam, bridges etc. The steel industry was dominated by the US and other western countries.
But this scenario is changing over a period of time (Chien, and Shih, 2007). The rapid development
of various Asian countries like India and China it can decrease the domination in the steel sector.
Strategic alliance played a significant role in the growth and development any business unit and it
can help to provide competitive advantage in the market. There are various examples in the world
which is related with this aspects. The Mittal steel was acquired the world largest steel business unit
called Arcelor Steel and became the world largest steel producer which can help to increase the
market share and make them a market leader in the term of all aspects. There are various benefits of
the strategic advantages which is given below:
Access the supplementary services: This is one of the major advantage where the company can
provide supplementary services to their clients. Strategic alliance is a term which describe the
strategies undertake between two parties to perform a particular task or activities. Mainly strategic
alliance is somehow mainly based legal formalities or its a corporate affiliated relationship amongst
more than two enterprises. Simply coalition is made to achieve the particular target based on
collaboration of more than one companies to achieve their business goals. Moro ever strategic
alliance is made to enhance the business of others by making coalition between two or more parties
in fact alliances main aim is to enhance their business quality and their product quality. So strategic
alliance is very indispensable to establish their business again by enhancing their product quality.

Opportunities to reach new markets: This is another benefits which can help to provide new
business opportunities for the near future. There are large number of business organisations are
avail in the market. With the help to joint venture or any time of strategic alliance between two or
more companies can help increase the depth in the market. For example, Tata and Tesco acquired
Corus which is one of the leading steel manufacturer. It can help both Tesco and Tata Steel where
they can expand their business in more than one country (Freeman, 2010). With the help to Strategic
alliance they can shared their resources with each other which can help to increase their core
competencies in the market.
Increased brand awareness: The opportunities to grow market size with the joint venture can
provide additional opportunities which can help to increase brand awareness at the global level. The
brand awareness played an important because it can help to increase in the firm's business. The
strategic alliance between two or more business unit can allow to the companies to reach more
customers without spending more money and time to their business. For example, if the a steel
company having large number of workforce and another firm having new technology like
automation. They can share their resources, technology and expertise which can provide the market
competitiveness at the global level (Herman, 2011).
Access the new customers: The partnership business having more opportunities to grow fast as
compare to other countries. Specially in the steel manufacturing sectors, there are various emerging
market such as India, Chain and other Asian nation where the growth rate is good which and they
focused on the infrastructure which can create the demand of steel products in the country.
Leadership played a very indispensable role in the growth and development in steel industry
because corporate consist of very broad nature which requires a successful management which was
undertake by the best leadership only. Corporate leadership is a major responsibility through which
a corporate leader can perform their all the task and activities effectively to achieve their business
target. Leaders are liable for the all the coming growth and development because they are the head
of their organization and all the decisions are taken by them only.
In fact corporate leadership played a very effective role in the growth of steel industry as it
is very difficult to handle a large organization because of vast nature and it requires appropriate
decision maker to handle all the hectic situation (Li,and et. al., 2006). Basically corporate leadership
is a most prestigious positions due to their responsibilities and work load. Corporate leaders must
ready to face all the challenges or upcoming risk in corporate world because corporate world is a
very complicated due to their complexity in nature. Corporate field contains all the relevant facts
and figures which requires an expertise advice to take any decision. Leaders have the capacity to
solve all the problems. Leader is the key element in all kind of department its help to improve

working effectively in the systematic manner. Leaders has many skills and abilities to mange and
control all employees or followers in the effective and efficient manner. Leader play an important
role in all kind of departments. Good leaders should be some effective qualities, skills, abilities,
knowledge and experiences.
CONCLUSION
Its help to motivating and give proper learning to employees and followers. So they can do
work effective manner and they can easy to achieve task and objectives of the organisations.
Leadership process is the systematic process in which one leader and other all are followers. Leader
will be manage and lead all employees and give proper directions and instruction to them towards
completing their task and help to achieve their task. A good leader can be made but it cannot be
born. Because trait theory of leadership said leaders are born but actually this is not applicable. A
person can learn many things and also improve their working efficiency and working involvement
and also can be change their behaviour towards their organisations and according to situations.

REFERENCES
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