Mega Events: Diversity, Impacts, and Planning

MEGA EVENTS

TABLE OF CONTENTS

INTRODUCTION
Global events are the international communication agency that has built by connecting the
brands and the people with the power of the live events. Also, the multi-disciplinary teams are
made up of the passionate, creative and the innovative professionals events of the people that are
belongs to the different wide areas of the organization. The present report is bifurcated into
different tasks which are diversity of the global events industry and the related factors which
influences the development. Further, the legacy, values and the impacts of such events on the
environment and how they operate for supporting the development of such events. Apart from
this, the essentials that are required for the successful planning of the mega events and the impact
of the macro environment that are having on the global events of the industries and their
influence for the decision-making also the organizational behaviour in the industries.
MAIN BODY
1.0 Diversity of the global event industry and factors influencing the development of such event
Mega Events: are those events that give its vibes to all country and it receives global
media coverage. Further, these are not such type of events which are organized in every month,
this type of events are very few, as they need a high amount of money and a high amount of
audience. Mega events include events like Olympics, Fifa World Cup and other big events that
happen in 4-5 years. In this context, the main thing about mega-events is that it gives a country
fame in which the event has hosted. In such types of events, high-level technology is needed.
Mistakes can't be avoided in such mega-events, as these mistakes can harm much life. A lot of
audience and participants come in such events so the event organizer should do all work with
100% security.
Hallmark Events: are organized generally in city and town for creating good spirits. The
city organizes Hallmark event for making their city famous and to encourage people of the city.
There are many examples of Hallmark events like fairs in towns or cities, culture and sports
events. Hallmark events need low media coverage as this is not big events; they are within range
of a particular city or town. But it gives the host city or town a great opportunity to attract
tourists from different cities and countries. There are many such events which attract lots of
people from different countries like Tour De France, Carnival in Rio, la Tomatina, etc. These

events are very much famous in every country, as they are not so big events but attract a large
number of people.
Special Events: events are not such big events as compared with mega-events. Special
events are generally not considered as basic events, as they are held due to some specific reason
for events like public events, sporting events, and other cultural events. Special events are not
regular events as they happen every two to three months, in such events media are involved at a
high level as compared with Hallmark events.
Major Events: are generally considered as very important events, as it includes many
economic benefits and very large media coverage. Major events example is like Common Wealth
Games. Such events help a country in getting economic benefits, as many participant visits from
different countries and such events get many sponsors from all over the world.
Role of different type of events in society:
Cultural events: plays a great role in society. This event gives growth to society as well as
help in promoting the culture of society. Culture shows that which type of society it is, culture
shows people lifestyle. There are many big events which are organized by country or city to
show their culture to other countries. Such events give a great effect on society, as they can know
in which type of culture they are living and should follow it. Cultural events can be big, medium
or small. If a country is organizing it then it will be big, if the state or city is organizing it then it
will be medium and if in village cultural event is organized then it will be small events.
Sports events: plays a great role in society, as it gives a great impact to the people of
society. In every country, there is a very high craze of sports. So sports events provide high
motivation to people, and also society understands how much sports are important for a healthy
life. Sports events are having great reach, as there are some sports events which affect different
people all around the world.
Music Events: consist of events like concerts, singing competitions, etc. Music events are
playing a very important role in society as people understand many things through singing, as
they understand how music is spreading love all around the globe. Many singers are doing a
concert in different countries and giving a message of peace and love. Music gives satisfaction to
people, and also makes them happy while they are sad.
Business Events: These are generally small and private events in which limited people are
invited. As this event are organized