Mega Events: Diversity, Impacts, and Planning

This report explores the diversity of the global event industry and the factors influencing its development. It also discusses the value, legacy, and impacts of mega events on the environment, as well as strategies used to support event development. Additionally, it examines the impacts of the macro-economic environment on the global events industry and its effects on decision making. Finally, it provides insights on the essentials for successful planning of mega events and strategies for event risk management.

MEGA EVENTS

TABLE OF CONTENTS

INTRODUCTION
Global events are the international communication agency that has built by connecting the
brands and the people with the power of the live events. Also, the multi-disciplinary teams are
made up of the passionate, creative and the innovative professionals events of the people that are
belongs to the different wide areas of the organization. The present report is bifurcated into
different tasks which are diversity of the global events industry and the related factors which
influences the development. Further, the legacy, values and the impacts of such events on the
environment and how they operate for supporting the development of such events. Apart from
this, the essentials that are required for the successful planning of the mega events and the impact
of the macro environment that are having on the global events of the industries and their
influence for the decision-making also the organizational behaviour in the industries.
MAIN BODY
1.0 Diversity of the global event industry and factors influencing the development of such event
Mega Events: are those events that give its vibes to all country and it receives global
media coverage. Further, these are not such type of events which are organized in every month,
this type of events are very few, as they need a high amount of money and a high amount of
audience. Mega events include events like Olympics, Fifa World Cup and other big events that
happen in 4-5 years. In this context, the main thing about mega-events is that it gives a country
fame in which the event has hosted. In such types of events, high-level technology is needed.
Mistakes can't be avoided in such mega-events, as these mistakes can harm much life. A lot of
audience and participants come in such events so the event organizer should do all work with
100% security.
Hallmark Events: are organized generally in city and town for creating good spirits. The
city organizes Hallmark event for making their city famous and to encourage people of the city.
There are many examples of Hallmark events like fairs in towns or cities, culture and sports
events. Hallmark events need low media coverage as this is not big events; they are within range
of a particular city or town. But it gives the host city or town a great opportunity to attract
tourists from different cities and countries. There are many such events which attract lots of
people from different countries like Tour De France, Carnival in Rio, la Tomatina, etc. These

events are very much famous in every country, as they are not so big events but attract a large
number of people.
Special Events: events are not such big events as compared with mega-events. Special
events are generally not considered as basic events, as they are held due to some specific reason
for events like public events, sporting events, and other cultural events. Special events are not
regular events as they happen every two to three months, in such events media are involved at a
high level as compared with Hallmark events.
Major Events: are generally considered as very important events, as it includes many
economic benefits and very large media coverage. Major events example is like Common Wealth
Games. Such events help a country in getting economic benefits, as many participant visits from
different countries and such events get many sponsors from all over the world.
Role of different type of events in society:
Cultural events: plays a great role in society. This event gives growth to society as well as
help in promoting the culture of society. Culture shows that which type of society it is, culture
shows people lifestyle. There are many big events which are organized by country or city to
show their culture to other countries. Such events give a great effect on society, as they can know
in which type of culture they are living and should follow it. Cultural events can be big, medium
or small. If a country is organizing it then it will be big, if the state or city is organizing it then it
will be medium and if in village cultural event is organized then it will be small events.
Sports events: plays a great role in society, as it gives a great impact to the people of
society. In every country, there is a very high craze of sports. So sports events provide high
motivation to people, and also society understands how much sports are important for a healthy
life. Sports events are having great reach, as there are some sports events which affect different
people all around the world.
Music Events: consist of events like concerts, singing competitions, etc. Music events are
playing a very important role in society as people understand many things through singing, as
they understand how music is spreading love all around the globe. Many singers are doing a
concert in different countries and giving a message of peace and love. Music gives satisfaction to
people, and also makes them happy while they are sad.
Business Events: These are generally small and private events in which limited people are
invited. As this event are organized

Global Event Industry Components
Event organizations: Event organizations are those who organize all the activity of an
event like they are the one who is responsible for every up and down in a particular event. Events
organizations take the contract from the person who wants to do function or event for a particular
reason and therefore they hire event organizers to conduct their event. Event organizers are the
main component of the event industry as this industry is made by them only.
Venues: Venues are the location where events are organized. Each event has different
according to the person who wants to do an event. Event venues are mostly decided by the
person who gives money for organizing events. Mega events need a very big and famous
location as it is very big events, so just like that event which happens in towns need average
location and medium-size place.
Suppliers: are those, which provide material to the event organizer for conducting an
event. Supplier plays a very important role for event organizers as they are the one who provides
them material at a good rate with good quality. The event industry has to make good
relationships with suppliers, to beat the competition and to show their customers the quality of
their work.
Factors influencing the developments of the events
Growth and Emergence of the event industry: Event industry is growing every year very
rapidly, as this industry contains so much of scope. People are now so much connected with
event industries, as every people who come under the rich category want to make each festival
an event, so for event organizers, it is a big opportunity for getting as many customers as they
can get. After doing research it has been finding that a large number of people have invested in
the event industry. As they have seen that the growth which has been finding in this industry is
incomparable. Events need very customer either it is big or small. So event organizers see their
market all over the world. Many of the event organizers are doing events at the world level. The
events industry is beneficial for hotel industries also as the events which are organized generally
covers those locations which include hotel and gardens. Many of the hotel industry people
started doing event organizing as the thing they have already having a property and now they just
need to organize the event at their place. Social media also provides a great opportunity to
develop event industries

2.0 Value, Legacy and impacts of mega events on the environment and the strategies used to
support the event development
Due to the rapid increase of the event industry, various stakeholders are attracting and
involved themselves by increasing their support in the industries also the government bodies and
the other corporate sector are involved in the increasing the professional industry. Further, the
major development of the industry is to meet the needs of the audience but it is necessary for
meeting the other rules such as the objectives of the government, regulations and the other
expectations of the community and the requirements of the media. Apart from this, the major
stakeholders in the event industry are the host organization, media, participants and the other
workers who are working in the event industries. In this context, the organizations are producing
or organizing the events for the many different reasons and organizing the governmental and
non-governmental for the profit and non-profit organizations. Also, the stakeholders of the
governmental agencies are hosting the organization with the responsibilities so that it helps in
generating the revenues and attracting more customers and such impacts are vital for the global
event industries.
The event stakeholders and the responsibilities of organizations for meeting the various
stakeholder’s interests and expectations as the impact is directed for the business customers and
suppliers for those communities where the business has to choose the locations. Further, the
needs and expectations of the stakeholders are considering the equal importance for such
stakeholders in the organization. There are certain stakeholders, investors and the owners that are
the major factors for the organization as the stakeholders include the entities that are ranging
from the individual to the large scale private and the public organizations. Apart from this,
before the businesses are involving the expectations and the needs of the stakeholders for the
planning, as it must identify for the stakeholders and arrange them for the importance of the
business. Also, the business has identified its stakeholders for the importance of the business as it
begins to plan the needs and expectations. In this context, the stakeholders are expecting the
needs of its customers for the betterment of the future and its customers. Similarly, the
importance of the stakeholders of the global mega-events is determining the attempts of the
business fir accommodating the stakeholders for initiating the further plans of the mega-events.
Other than this, the event industry business exists for meeting such expectations for the

individual stakeholders for setting up the events and operating such events for achieving the
profits for their investors and the owners.
3.0 Impacts of Macro-economic environment on the global events industry and affects on
decision making
The PETSLE analysis helps in identifying the external environment issues in the industry
also it is useful for the understanding the growth and the decline, its business position and the
direction. The factors that should be taken are policies of the government, change in government.
Economic factor are that changes in the interest rates is the major that controls the economic
growth and inflation related to the other countries also it has the high GDP and a few issues i.e.
slow recovery from the times when there is recession in economy. Apart from this, lots of money
is spent for providing the free services to the public and the financial aid to the migrants. Further,
the social behaviour pattern of consumers, demographic issues, also the high social standards
leads to better in the all round circumstances. In this context, many services are provided to the
customers for the free and there are the ever increasing further education costs. Other than this,
the technological changes in technology are affecting the market as the laws related to the
intellectual property and the innovative quality skills are affecting the conditions of the market.
Also, the environmental rising concerns about the national environment and the legal issues
arising from the changes in the law.
The impact of technology on the event industry is that as new technologies are emerging
it is making the difference all around the world as the issues that mobile is taking up the every
industries by no exception. The tickets issues are increasing as it touches the higher point by not
being available for everyone. Further, the reduction in the cost and the revenue generation finds
out that the event technologies is increasing the event attendance at the times of reducing the cost
related to such events. Also, the companies and vendors are working harder for competing in an
increasingly cost-sensitive industry and the providers have tried to make the low-cost solutions,
but the future requires being no-cost or providing additional value. Apart from this, the big data
and its potential remains are working in the events industry as that the event tech that gathers
data, both during live events and presentations, are involving into the social media profiles to
understand event communities, will be a must have rather than a nice to have. Other than this, the
technologies such as the scan able QR codes that are used for online ticketing which can help

event professionals for collecting the data from attendees that are actively scanning different
objects at an event. Another factor is that the trends that are emerging in the technologies is that
the most likely development in the near term is cashless events and the mobile payments such as
apple pay and other social payment platforms.
4.0 Essentials for the successful planning of the mega events and SWOT Analysis
The decision making for the event that has to be made before that the there are some steps
that have to be followed is figuring out your goals and the timelines for the event that has to
made If you are ready to move forward with an event, though, expand your goal to specify your
target attendees also there are few reasons Increased rental prices, decreased turnout and harder
to stand out for selecting the dates for the events. Further, next is to establish budgets such as the
Amenities, Software needs, and other additional expenses. Furthermore, find a suitable venue for
the event also the rooms to be booked, security policies and the other amenities to be offered to
the guest who came to the event. Apart from this, select the tech as there is much software that is
helpful for the events such tools are web conferencing software, event booking and the digital
signature software. The next step is to find the vendors and the partners to offer the specials and
check the particular deals so that the customers can take advantage of such events that are
organized. In this context, the events must offer the wellness offering, security and entertainment
and the transportation facilities for its audiences and the guest. Also, figure out the main
attractions such as those speakers who can easily attract more and more customers towards such
events. At the same time try to focus on the audiences on what they want to hear if your
attraction is an individual or a group of people finds those who want to attend your event. Apart
from this build the marketing campaign and develop the best days for building a new relationship
with the attendees and at last develop a plan that is built on the new relationship with the
attendees.
Strategies related to event risk management
Risk is inherent in almost every activity as it surrounds us in our educational, business and
personal lives. Also, learning how to identify, analyze, assess, control, avoid, minimize or
eliminate unacceptable risks is a life skill needed by all. The activities involving or sponsored by
Siena College community members generally have risks associated with them; to best ensure
appropriate management of those risks, all student club/organization leaders, club advisors and

residential life staff are expected to complete this on-line training module. Events potentially
involving any of the following risk factors require the completion of the Risk Factor Analysis
Worksheet before an event being approved by the College. Furthermore, the module provides an
overview of risks, the importance of ensuring an event or activity is in support of the College and
club/organizational mission and goals; and provides a step by step overview of how to use the
Event Risk Management Planning Guidelines which includes the Risk Factor Analysis Tool and
complete the Risk Factor Analysis Worksheet. Furthermore, the risk management strategy
provides a structured approach for identifying, managing and assessing the risk as it builds on the
process for regularly updating and reviewing the assessment based on new developments or
actions taken. The strategies for event risk management are implementing the risk management
strategy in the small organization as they ensure that the discussion is documented and is used in
meetings for checking the progress against the actions. Apart from this, implementing the risk
management strategy in a large organization as they help the managers in the organization for
ensuring the risk assessment is built into their working practices so that they learn about each
project in detail.
CONCLUSION
In this report, it has been concluded that the Global mega-events include the factors which
influence the development is that the growth and the emergence of the events industry, global
expansion and the opportunities for the events and the future trend that affects the development
of such industries. Apart from this, the external environment of the UK is analyzed by applying
the PESTEL analysis also the ethical and sustainable growth, risk management, etc are such
factors that help in identifying the impact on the macro environment. Furthermore, the essential
features of the successful planning for the global mega-events are identified by analyzing the
decision-making process that is made before the planning events are going to place and the major
strategies such as funding, safety, etc. Moreover, the strategies related to event risk management
in small and large scale organizations as this helps them in ensuring the risk management for
further discussions.

REFERENCES
BOOKS AND JOURNALS