Globalisation, Digital Business and Technology Report - Analysis

This report delves into the multifaceted concept of globalisation within the context of digital business. It begins by establishing the importance of globalisation, emphasizing its role in facilitating international trade and interconnectedness. The report then explores the evolution of globalisation, driven by advancements in communication and transportation technologies. It details the specific technologies and software platforms, such as the Internet of Things and blockchain, that enable and accelerate globalisation. The report examines how various types of businesses, particularly in the hospitality sector (using Hilton Hotel as a case study), leverage these technologies for global operations and customer engagement. The report also evaluates secondary data to examine the relationship between digital technologies and business management structures. Primary data, gathered through questionnaires, is analyzed to gauge perceptions of globalisation and its technological drivers. The report concludes by synthesizing these findings, offering recommendations for enhancing the effectiveness of the hospitality sector and addressing the challenges posed by digital disruption. It emphasizes the application of technological concepts and theories to specific industries for commercial insights and improved business practices.

Digital Business
Table of Contents

Topic: Globalisation.........................................................................................................................1
INTRODUCTION...........................................................................................................................1
Part 1................................................................................................................................................1
a) Importance of selected topic...............................................................................................1
b) Development of current topic.............................................................................................2
c) Description of technology and its uses...............................................................................2
d) Technological platforms and software used in the topic....................................................2
e) Type of business and organisation uses the technology.....................................................3
f) Used as business tool and its effectiveness.........................................................................3
Part 2................................................................................................................................................3
Evaluation of secondary data...........................................................................................................3
Relation between digital technologies and business management structure and prcatises....3
Role of present and future technologies.................................................................................4
Significance of digital and new technologies.........................................................................4
Evaluation and interpretation of primary data.................................................................................5
Evaluation of collected data...................................................................................................5
Summary of primary data.......................................................................................................6
Set Conclusion on above evaluation and summary................................................................6
Application of concepts and theories of technology to specific industries, markets, businesses
or operational roles to gain commercial insight and inform business operational practice.. .7
Recommendation....................................................................................................................7
Improvement in effectiveness of Hospitality sector...............................................................8
Meeting of emerging challenges posed by digital disruption.................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9
Appendix I: Questionnaire.............................................................................................................10

Topic: Globalisation
INTRODUCTION
Globalisation is a vast concept that is associated with the enhanced integration and
connection among the economies at global or international level. Thus, Globalisation is a process
that lead to a more easy spread of products, services, technologies, information, people and jobs
across and beyond the domestic boundaries of a nation and country through fostering and
facilitating free international trade (Chaffey, Hemphill and Edmundson, 2019). The current
report consists of a description about importance of the selected topic along with the description
about its use and effectiveness for a business. Further, a discussion about the role of technology
and significance of digital and new technologies in a changing environment is there present
report. The selected technology for current assignment is digital technology which forms a vital
part and role in current globalised business environment to set effective communication and
interaction with customers and other shareholders. The chosen sector is hospitality sector or
industry which includes many services and facilities like lodging, food and drink service, event
planning, theme parks, and transportation which mainly comprises of hotels and restaurants. The
selected business orgnisation for current report from hospitality industry is Hilton Hotel which is
a well known global brand for hotels and resorts the main headquarter of which is located at
Virginia, U.S.
Part 1
a) Importance of selected topic
The topic selected for current report is globalisation that is vital and important concept as it
facilitates a more easy and enhanced international trade. Globalisation is a vital phenomena that
lead to a better integration and connection among economies at global level that lead to a more
flexible and easy transfer of goods, services, information, technology, jobs and other components
at global level. The selection of current topic on globalisation deemed to be important as it lead
to better interconnectedness of people, economies and businesses across the world which
eventually lead to a more integrated and global cultural (Park and Mithas, 2020). Further, the
importance of globalisation can also be deemed from the fact that it ensures better specialisation
and assess to new and enhanced technologies for an organisation and business that enables more
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intensity in the research and development of a firm and makes it capable to have better
innovation and creativity in its output to cater larger number of customers.
b) Development of current topic
The evaluation and development of current topic i.e. Globalisation is associated and
directly related with the advancement in communication and transportation technology as these
are the factors which leads to increased global and international interaction. Primarily or in
starting phase the term globalisation only reflects the interaction of social and cultural aspects
but as the time passes and with improvement in communication and transportation technologies
it emerged as a vast concept and process that consists of more easy movement and transfer of
people, goods, services, jobs and technologies across the international boundaries thus, become a
vital concept that removed cross borders trade barriers and lead to formation of a global and
integrated market (Milani, 2019).
c) Description of technology and its uses
Technology has lead to a vital force in the modern form of the business globalisation as it
enables many collaborative networks and software for creation of global market. The main
technology that forms a part of development of globalisation consists of communication and
transportation technology as without them development and implication of globalisation is not
possible. The use of efficient transportation technologies lead to a better way for easy movement
of goods, people and other aspects at global level where as a more efficient use of
communication technology which consists of digital and online modes of communication like
social media to have an enhanced integration and connection among peoples, businesses and
economies at global level (Kitsios and Kamariotou, 2019).
d) Technological platforms and software used in the topic
The globalisation has emerged as vital concept and speeded in many countries of world
only because of advancement in technological platforms and use of better software like internet
of things, block chain and other security measures and standard software that makes transfer of
information and services more easy and possible across the various nations. Thus, it can be
evaluated that improvement and advancement in communication platforms and other
technologies and software like social media and other digital and online modes of
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communication are the main technologies and software that lead to globalisation and used in its
development (Scuotto and et. al., 2019).
e) Type of business and organisation uses the technology
The type of business and organisation which makes use of communication technology and
other sifter that lead to globalisation and enhanced integration of economies consists of all
business and orgnisation that are operating at global and international level along with those who
are planning to expand their businesses at international level. Use of efficient technology and
concept of globalisation is made by these global and multinational companies and businesses to
operate more easily at international level as globalisation has facilitated an easy way to develop
better integration and connection at global level. For instance, global companies like Marks and
Spencer makes use of policies of globalisation to ensure easy and free movements of its goods,
services and employees across the various nations of world along with making use of efficient
technology and communication platforms to ensures better connection and integration with its
customers at global level (Perraton, 2019).
f) Used as business tool and its effectiveness
Globalisation as a business tool lead to enhanced integration and improved connection of
an organisation with its customers at global level. Globalisation is a vital and important concept
for a business as it lead to enhanced opportunities and facilities easy expansion at global level
through leading more easy and flexible trade across the various nations. Further, globalisation
also ensures access to more enhanced and innovative technological and communication
platforms. Thus, it can be evaluated that globalisation as a business tool is effective and viable
for a business orgnisation as lead to more efficient and better use of digital technology and other
forms of software to have an enhanced and better integration and connection with customers at
global level (Sutcliffe and Glyn, 2019).
Part 2
Evaluation of secondary data
Relation between digital technologies and business management structure and prcatises
A close and direct relation is there between digital technologies and business management
structure and prcatises as it has been evaluated on the basis of information provided by Michael
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Rachinger and et.al., 2018, that digitalisation lead to a significant influence on the business
model and innovation level that directly impacts its practices and structure. It has been evaluated
that in old times there were nit much access and use of digital technology that limit the business
expansion and operation at local and domestic level but with the time more innovative and
advance form of technologies and digital channels has emerged which lead to globalisation and
expansion of business organisation at global level (Hirst and Thompson, 2019). Thus, it can be
evaluated that a positive or optimistic relationship is there digital technologies and business
management structure and prcatises as efficient use of digital technology lead to expansion and
betterment in management structure and prcatises at global level that lead to development of the
concept of globalisation.
Role of present and future technologies
With regard to the information provided by the Tripti Lamba and Harmeet Malhotra, 2020,
it has been that technology plays a vital role and force that contributes in the development of
business globalisation as improvement in present technology has revolutionized the global
economy and become a vital a part of vital critical competitive strategy of an organisation. It has
been evaluated that the present technology that consist of improvement on ways of
communication through enhanced use of social media and other digital form had played a vital
role in establishing a more better and enhanced connection and integration among peoples and
customers at global level that forms an immense part of globalisation. Further, the future
technology that consist of more emphasises on use of AI and enhanced software and technology
that lead to more security and standards measures are playing would play a vital role improving
the connection and integration among various economies and business at global level through
ensuring a more safe and better way of transferring goods, services and information among
orgnisation and firms at global level(Chang, 2019).
Significance of digital and new technologies
According to the view point of Fredrik Erixon , 2018 many benefits and significance are
lead by globalisation for an organisation which is boosted by the use of new and digital
technologies. It has been evaluated that the improvement in the digital technology and modes of
communication plays a significant role is leading better connection and integration among
customers and organisation through ensuring a smooth and better way for transferring data and
other relevant information. Thus, it can be evaluated that digital technologies and innovative
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form of software lead to a boost in globalisation that is a vital and significant concept for an
organisation which ensures a free international trade and also lead to increase in intensity level of
R&D and more innovative output and products in order to cater and attract larger customers
through meeting their dynamic and ever changing needs and demands in global business
environment with improved exports and imports to earn better return and higher profits
(Gauthier, 2019).
Evaluation and interpretation of primary data
Evaluation of collected data
For getting better understanding about the current topic of Globalisation a primary research
is undertaken which consist of use of a questionnaire for data collection from the selected 30
respondents from the customers of multinational organisation which like Tesco, Marks and
Spencer and other global orgnisation. An evaluation of this information collected from selected
respondents is provided below in following table:
Q1) Do you having any perception and view point regarding the importance
of concept of globalisation?
Frequency
a) Yes 27
b) No 1
c) Neutral perception 2
Q2) What are the main forms and type of technology improvement that lead
to development and enhancement in concept of globalisation?
Frequency
a) Improvement in transportation technology 12
b) Advancement in communication platforms 14
c) Both “a” and “b” 4
Q3) What are the main importance and significance associated with the
concept of globalisation for a business organisation
Frequency
a) Enhanced expansion opportunity 18
b) Access to improved technology 12
Q4) Are you agreed with the fact betterment in digital technologies and
advancement of communication channel which consists of use of social
media and other online channels lead to enhancement in globalisation?
Frequency
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a) Agreed 26
b) Disagreed 1
c) Neutral 3
Q4) What role and impact is lead by digital technologies on the development
of concept of globalisation?
Frequency
a) Positive 28
b) Negative 1
c) No Role or impact 1
Summary of primary data
On the basis of evaluation of primary data it has been find out that globalisation has
become a vital and crucial concept for a business organisation as it lead to enhanced expansion
opportunity and better access to technology through leading and facilitating an enhanced and
improved integration and connection among various nation at global level. Further, it has been
also evaluated that Improvement in transportation technology and Advancement in
communication platforms are the main forms and type of technology improvement that lead to
development and enhancement in concept of globalisation. Beside this, it has been also observed
that betterment in digital technologies and advancement of communication channel which
consists of use of social media and other online channels lead to enhancement and betterment in
the concept of globalisation. A final interpretation could also be made with respect to current
report that a positive impact and role is lead by digital technologies on the development of
concept of globalisation.
Set Conclusion on above evaluation and summary
On the basis of above discussion a conclusion can be drawn that a direct relation is there
between digital technologies and business management structure and prcatises as digital
technology leads to better concept and theories along with automation of operations to bring
effective management. Further, it has been summarised that present and future technologies
plays a vital role in better expansion and operations of an organisation especially in today’s
globalised business environment through offering better and more effective interaction with
customers by use of digital and social media (Park and Mithas, 2020). Thus, a significant and
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vital role is played by digital technologies in success of an orgnisation through automation of
business operations and leading effective growth and expansion opportunity in globalised
business environment.
Application of concepts and theories of technology to specific industries, markets, businesses or
operational roles to gain commercial insight and inform business operational practice
The concept of globalisation has bring many changes and modification in Hospitality
industry as it enhanced the chances of global expansion and ensures more effective interaction
and connection with economies at international level to have enhanced growth opportunity for
business organisation like Hilton hotel. The use and adoption of digital technology is also lead by
globalisation which provided a better and more effective way for Hilton Hotel to interact and
communicate with its customers at global level to have enhanced productivity and wider target
market. Beside this, the concept and theories of globalisation which comprises of Theory of
Liberalism has bring flexibility and more liberty in international trade laws and suitable legal and
institutional arrangement which allows more easy and efficient transportation of goods, services,
peoples, jobs and information among international boundaries which makes it easier for Hilton
Hotel to expand its business in new territory to have enhanced growth and higher productivity
(Milani, 2019). Apart from this, Theory of Political Realism is also brought by globalisation
which set a balance between power of a nation and business interest to support national interest
by the way of enhanced foreign business transaction which again makes it easy for Hilton Hotel
and hospitality industry to set easy business operations and trade at international level through
political realism and mores positive support from political aspects. Beside this, availability of
more skilled employees and better resources is also lead by globalisation for Hilton Hotel which
has lead a positive role in enhancing efficiency and performance of businesses through more
smooth and effective operational practice. Thus, an evaluation can be made that the concept of
globalisation along with adoption of theories of digital technology leads to optimistic role in
enhancement of expansion opportunity along with more efficient and smooth operational
prcatises by the way of talented workforces and enhanced target market and customers base.
Recommendation
Following recommendation can be made for Hilton Hotel to operate more successful in
current globalised business environment:
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 More efficient use of digital technology is recommended for Hilton hotel to provide more
efficient and viable services to its customers at global level.
 Adoption of digital marketing strategy are also recommended for Hilton Hotel to have
better use of social media platforms and other communication tool to attract and cater
larger number of customers at international level by way of consent and better
communication (Scuotto and et. al., 2019).
 Recruitment of more talented and skilled employees is also suggested for Hilton Hotel
along with providing regular training to workforce to maintain their ability and
competencies level to work creatively and more efficiently in globalised environment.
 At last, adoption of participative leadership is also recommended for Hilton hotel to boost
morale and performance level of its employees to cope up with and face cut throat
competition present in the international market.
Improvement in effectiveness of Hospitality sector
The concept of globalisation along with implication of digital technologies lead
effectiveness in hospitality industry through leading enhances growth opportunity by the way of
flexible trade laws and enhanced interaction among economies. An easy movement of goods,
services, jobs and peoples is ensured by globalisation to enhance effectiveness of hospitality
industry by the way of more talented workforce and reach and access to more efficient and vital
technology is also provided to ensure smooth operation and efficient growth (Perraton, 2019). A
wider target market and enhanced customers base is also lead by globalisation to lead
improvement in effectiveness of Hospitality industry.
Meeting of emerging challenges posed by digital disruption
Many challenges are posed by digital disruption which consist of lack of expertise and
limited budget of orgnisation to keep a balance with ever changing digital technology and
transformation. The concept of globalisation has made the digital world more dynamic thus,
many new strategies are needed to adopted by Hospitality industry to cope up with these digital
disruption (Gauthier, 2019). Recruitment of talented employees along with providing regular
training and skill development for workforce is a main strategy of Hilton hotel to meet and
overcome the challenges of digital disruption by the way of more talented and creative workforce
to remain viable and successful in global business environment.
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CONCLUSION
With respect to above report a conclusion can be drawn that globalisation is a significant and
vital business concept that ensures better expansion opportunity for an orgnisation through
facilitating better integration and connection among nation. It could also be summarised that
improvement in technology and use of digital software lead to a boost in concept of globalisation
as it ensures better integration and connection with customers at global level. At last a conclusion
can be made that digital technology also lead to effective ways to meet dynamic demands of
customers in global business environment through enhancing intensity and innovation level of an
organisation.
REFERENCES
Books and journal
Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2019. Digital business and e-commerce
management. Pearson UK.
Park, Y. and Mithas, S., 2020. Organized Complexity of Digital Business Strategy: A
Configurational Perspective. MIS Quarterly. 44(1).
Milani, F., 2019. Digital Business Analysis (pp. 1-429). Springer.
Kitsios, F. and Kamariotou, M., 2019, September. Digital Business Strategy and Information
Systems Planning: Determinants of Success. In European Conference on Innovation and
Entrepreneurship (pp. 514-XX). Academic Conferences International Limited.
Scuotto, V. and et. al., 2019. The shift towards a digital business model: A strategic decision for
the female entrepreneur. In Women Entrepreneurs and Strategic Decision Making in the
Global Economy (pp. 120-143). IGI Global.
Perraton, J., 2019. The scope and implications of globalisation. In The Handbook of
Globalisation, Third Edition. Edward Elgar Publishing.
Sutcliffe, B. and Glyn, A., 2019. Measures of globalisation and their misinterpretation. In The
Handbook of Globalisation, Third Edition. Edward Elgar Publishing.
Hirst, P. and Thompson, G., 2019. The future of globalisation. In The Handbook of
Globalisation, Third Edition. Edward Elgar Publishing.
Gauthier, F., 2019. Religion, Modernity, Globalisation: Nation-state to Market. Routledge.
Chang, H.J., 2019. Kicking away the ladder–globalisation and economic development in
historical perspective. In The Handbook of Globalisation, Third Edition. Edward Elgar
Publishing.
Online:
Fredrik Erixon . 2018. The Economic Benefits of Globalization for Business and Consumers.
[Online] Available Through:< https://ecipe.org/publications/the-economic-benefits-of-
globalization-for-business-and-consumers/ >.
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