Globalization Benefits on the Marketing Activities - Assignment
Added on 2020-10-05
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Research Project
Table of ContentsTITLE..............................................................................................................................................1Introduction......................................................................................................................................1Literature Review............................................................................................................................3Research Methodology....................................................................................................................6Data Analysis and Interpretation.....................................................................................................9Reflection & recommendation for alternative research methodology...........................................22CONCLUSION..............................................................................................................................24REFERENCES..............................................................................................................................25
TITLE An investigation of the benefits of globalization on the marketing activities of anorganisation. A Case study on Blue Inc. Introduction Overview of the ResearchGlobalisation is a vast concept which plays a vital role in developing opportunities forbusinesses at global level. Globalisation is refers as a process of international integration thatdevelops from the reciprocation of global view, products, ideas, or other elements of culture. Inother term globalisation is determined as a processes which increases world wide exchange ofnational and cultural resources (Apăvăloaie, 2014). In this modern scenario, competition withinmarket is so high and the prior motive of each small as well as large business enterprises is toattaining a competitive position within market. Marketing is recognised as the key aspect of anorganisational growth and success, thus the proper marketing operations of a business may resultin significant growth and profitability. Marketing globalization is consist as synergistic termwhich is basically combining the promotion and selling of goods and services in an increasinglyinterdependent and integrated global economy. It develops companies stateless, without walls,with the internet an integral marketing and cultural tool. Blue Inc. is the chosen organisation forthis particular project, It is a chain of fashion retail stores which are based and operating aroundthe UK. The prior concern of the firm is to enhancing operations at wider scale throughdeveloping its marketing activities by the proper support of globalisation. This report containsthe study about the benefits of globalization on the marketing activities of an organisation. Thuspredetermined aims and objectives are created that supports the work in right manner. Literaturereview has taken place in developing an appropriate theoretical framework on the chosen area,suitable selection of methodology will support the investigation. Along with this data analysis isconducted for proper analysis of accumulation data to drawn valid and reliable outcome. Background of the ResearchGlobalisation is reasoned as a progression by which localized marketplace, liberal arts,and content have become united through the recognition a global network of communication ortrade (Axelrod and VanDeveer, 2014). The feature of globalisation is importantly appliedthrough the organisations to advert the implicitly to profitable economic procedure. However, It1
refers as group action of national economies inside the global economy through the trade, foreigndirect investment, superior flow of funds, movement, and the outspread of power and innovativetechnologies. Blue Inc. is a chain of fashion retail store. The company basically operates acrossthe United Kingdom. It is the most leading and largest menswear retailer in the country. Thecompany was founded in the year of 1912 by the significant efforts of Abraham Levy. Thecompany operates in around 22 locations and widely concern over developing the operations offirm within global level. In the fashion retail competition is so high within market place andorgansiations are widely concern on attaining higher growth and success within the market place.Blue Inc is focused over developing its business operations at global level for implementing theirpresences in the context of developing growth and success. Significance of the ResearchThe considered project is based on the analysis of the benefits of globalization on themarketing activities of an organisation. This is a wide area of academic research which has itsown benefits for the researcher in personal as well as professional level. In this a detailedinvestigation is conducted over the benefit of globalisation on the success of marketingoperations, thus globalisation provides wide networks to businesses and individuals to implementgood relationship with customers and attain long term benefits (Belás and et. al., 2014). Thisstudy plays vital role in developing the idea, skills and knowledge base of the learner in regardsto the similar area of study which helps them in enhancing their personal as well as professionalskills. Vast knowledge base in regards to globalisation and marketing helps an individual inattending success in their future professional goals. This study is also effective in providingsupport to the researcher in execution of similar area of study in potential manner. Research AimAn investigation of the benefits of globalization on the marketing activities of anorganisation. A Case study on Blue Inc. Research ObjectivesThe significant objectives of this particular research is associated as below: To understand the study of globalisation and its role in the context of business. To determine the benefits that are attained by Blue Inc. by its globalised businessoperation. 2
To analyse the potential impact of globalisation on the marketing activity of anorganisation. To identify the ways through which Blue Inc. can enlarge its marketing operations aroundthe globe. Research QuestionsSuitable questions for this particular research are described as under: What is the study of globalisation and its role in the context of business?What benefits are attained by Blue Inc. by its globalised business operation?What is the potential impact of globalisation on the marketing activity of an organisation?What are the ways through that Blue Inc. can enlarge its marketing operations around theglobe?3
Literature Review Literature review is considered as the most essential aspect of an investigation work,which provides an in-depth analysis over the research issue (Belás and et. al., 2015). This part ofinvestigation is effective in developing a theoretical frame work by analysing views andperception of various authors and writers. In this section information is basically based onsecondary sources, which books, journals, published research articles, internet sources etc. areused to gather reliable information. The study of globalisation and its role in the context of business.According to the opinion of Carol Kopp, 2019, Globalisation is refers as a wide elementwhich define as the spread of goods, technologies, information and opportunities around theglobe. Globalisation plays a vital role in developing opportunities for businesses to attaininghigher growth and success. Globalisation is recognised as the procedure of interaction andintegration among individuals, organisations, and governments across the borders. It also refersas the way by that an organisation or other businesses make international impact or startoperating on an international level for the purpose of attaining growth and success. There arevarious role performed by globalisation in the context of business, some are associated as below: Development of businesses opportunities: This is the potential role performed by globalisationthus it is effective in developing opportunities for the businesses in respect to attaining highergrowth and success within the commercial centre (Carneiro and Brenes, 2014). In today’smodern era businesses are majorly looking for higher growth opportunities for attainment ofhigher growth and success.Global Market Research: This is also an essential role performed by the globalisation, thusbusiness organisations are concern over applying the term globalisation for attaining global reachwithin market place. Global market reach is a primary consideration of an organisation asglobalisation plays a vital role in enhancing the reach of firm at global level. High brand reputation: Globalisation is also plays an imperative role in enhancing the brandimage of firm at global level. The primary objective of an organisation is to developing the brandimage of the firm at global level in respect to grabbing the attention of buyers, thus this createvalue in attainment of higher growth and success. The benefits that are attained by Blue Inc. by its globalised business operation.4
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