Globalisation Impact on Jaguar

This project analyzes the positive impacts of globalization on Jaguar's marketing function. It includes a questionnaire, secondary research, and recommendations for enhancing Jaguar's market share at a global level.

Skeleton for Unit 6 MSBP – Created by RI
Introduction
Globalisation is process through which company or business develop international
influence on international scale. Globalisation is developing economic interdependence of the
countries in all over the world by enhancing variety and volume of cross border transaction in
services and products, rapid diffusion of technology and free international capital flows. It is
interaction between governments, people and organisations of the various nations driven
through investments and international trade with the help of information technology. This
present report is based on the Jaguar company (Baylis, Smith and Owens, 2017). It is luxury
brand vehicle provided by Jaguar Land Rover. This firm provide its cars in all over the world.
Jaguar cars company was responsible for production of the Jaguar Cars until its business
operations were merged with Land Rover. Under this mention report will be discuss about
aspects of scope, quality, risk, communication, time and resources. Small – scale research
through applying the quantitative and qualitative methods of research for meeting with
project objectives and aims will be mentioned in this assignment.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
1. Economic Impact- Under this, Impact of Foreign Direct Investment on growth of an
economy has positive growth impact on United Kingdom and it enhance FDI as well
as trade. Globalisation enhancing an economic integration along with interdependence
of products, services, information and technology.
2. Cultural Impact- In an organisation, there are many people which belongs to different
culture. When manager will take any decision then it will include all employees and
take their opinions. Globalisation helps to identify different culture which increase
interaction among each other and rise in pluralization. This leads to improve living
standards of people among each others without harming other tradition and values. It
also create awareness among individual to learn about other culture and tradition for
effective result.
3. Ethical Impact- Ethics is related to norms, beliefs and rules which each and every
firm should follow at the time of performing its business activities at global level.
When company is going to make its business globalised then it should follow all the
ethical norms and value of other country.
Background of the Research
Globalisation is process of change people, places and business in all around the world
because it is more interconnected. An enhancing interdependence is more reaching along with

include the economic, cultural, social, political, ecological and technological dimensions. It is
an effective way to free movements of ideas, products, services investments in all over world.
Jaguar is large size company and it deals in automotive sector. Jaguar is luxury vehicle and it
is a brand of Jaguar Land Rover organisation (Cleveland, Laroche and Hallab, 2013). The
headquarter of this firm is in United Kingdom but it provide its cars in all over the world. In
globalisation, marketing plays an essential role and it is combining of selling as well as
promotion of services and products with enhancing integrated and interdependent global
economy. In globalisation, two countries are trade together as well as draw strengths of each
other. In order to expand bushiness in other country, it is necessary to know about needs and
preferences of consumers in the target countries that aids in ethnocentric firm to develop
global marketing mix under which the product, place, promotion and cost are to be geared
towards particular needs of country.
Jaguar is auto-mobile organisation which provides their products and services
worldwide. One of the basic reason behind the success of this organisation is about its quality
and brand image. The positive impact that can be ascertained from this aspect is about help in
continuous improvement of sales.
Write the
Aims of the Project
The aim of this project is “To identify positive economic, cultural, and ethical impacts
of globalisation on Marketing function”. A case study on Jaguar.
Objectives
 To determine concept of Globalisation.
 To examine the advantages of Globalisation on business operations of Jaguar.
 To evaluate positive economic, cultural, and ethical impacts of globalisation on
Marketing function of Jaguar.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation.
Project Plan
Company Name:
Jaguar
Cost

It is an estimation of amount that will necessary to
finish project in an effective manner. In order to
develop an effective project management plan and
implementing that, company need proper amount of
money (Crane and Matten, 2016). Under this, cost
encompasses different things for an instance risk
estimates, labour cost, resources and many others, all
aspects related to project are made part of whole cost
structure.
Scope As Jaguar is large size company and it offers its cars in
all over the world, so the scope of this project is wide.
It conduct its business operations in many countries.
Generally, scope of project is to be identified as make
the project more successful.
Time It is an actual time that is needed to produce
deliverable. In order to complete the project plan, there
should be proper time to company. If time will not be
proper then, all steps in project management plan can
not be performed in a better as well as systemic
manner. In addition to this, time needed to develop
deliverable will directly concerned with the scope.
Without setting the proper time period, project
manager is not able to attain all tasks related to project.
Quality
It is a main aspect that manager need to be consider
because if manager will not maintain quality of project
then its outcomes will not be better. So, it is necessary
that project manager of Jaguar company should
consider resources, limitation and take the effective
decisions for business.
Communication It is one of the most necessary aspect of project. It is

necessary that all stakeholders which are involved in
project management plan should communicate with
each other in a better manner. The different ways of
communication that Jaguar company can use are
emails, telephone and many others (Czinkota and
Ronkainen, 2013).
Risk
In any project, risk and resources both are included.
The risk can be related with the money, time,
technology etc.
Resources On the other hand, for completing the project
management plan in an effective manner, firm should
use the effective resources such as manpower,
technological, financial and many others.
Type of Research
Primary and Secondary
Quality and Quantity
Primary- Under this, collected data is not used before
and is also collected for the first time. The different
sources of primary data collection method are
questionnaires, surveys, observation, interviews etc.
Secondary- In this, data is gathered through previous
records and it is already used by the other person. The
main sources to gather the data collection are books,
journals, articles, magazines etc.
Qualitative- This research method is taken to know
about an insight of people and consumers. This
method is used to be gain understanding of opinion,
underlying reasons etc.
Quantitative- This method of research is used to
determine issue through generating the numerical data
or statistics that can transformed in usable statistics. In
this, data is measured in the formed of numbers and

figures (Pulina and Timpanaro, 2012).
Work Breakdown Structure for the Project
Work Breakdown Structure (WBS) is used in system engineering and project
management which is deliverable oriented breakdown of project into small task or
components. It is project deliverable which organised team's work into manageable sections.
As per Project Management Body of Knowledge (PMBOK 5) define WBS as hierarchical
decomposition of total scope of work which is carried by project team to complete objectives
and create required deliverables.
Develop a Basic Gantt Chart
Gantt Chart is horizontal bar developed by Henry L. Gantt, in 1917 who is social
scientist and American engineer as production control tool. It provides graphical illustration
for schedule task which helps in planning, controlling and tracking specific tasks in project. It
also shows dependency relationships between current schedule status and activities.

Research Methodology and Data Collection
Research methodology- It refers to techniques or methods which researchers use in
order to perform the operations of investigation. In this, it is theoretical and systematic

analysis of methods which are applied to an area of research (Pieterse, 2015).
Data collection- It is process of collecting as well as measuring information and data
related to specific area. Under this, researcher gather the data or information from relevant
sources.
Explain the questionnaire
It is set of written or printed questions which choice of the answers that devised for
the survey purpose as well as statistical study.
List the questions
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What are the main benefits of globalisation for Jaguar?
a) More Wealth in world
b) Lower Cost of Living
c) Higher Standard of Living
d) More goods & services at lower prices.
Q3) Are People from various nationalities work for Jaguar company help in continuous
development?

a) Strongly agree
b) Agree
c) Strongly disagree
d) Disagree
e) No opinion
Q4) What are the major challenges that can be faced by Jaguar at the time of
operating its business at global market?
a) Ethical Business Practices
b) Organizational Structure
c) Public Relations
d) Legal and Regulatory Structure
Q5) What are the positive economic impact of globalisation on businesses in UK?
a) Raised household income
b) New opportunities for local people
c) Reduce high inflation rates
Q6) Is Jaguar makes main financial advantage through outsourcing its operations?
a) Strongly agree
b) Agree
c) Strongly disagree
d) Disagree

e) No opinion
Q7) What is main role of marketing function in expand business sin other countries?
a) Identifying needs of other country consumers
b) Make innovation
c) Deal with global clients
Q8) What are the different causes of globalisation in marketing function?
a) Technological advancement
b) Capital mobility
c) Global communication
Q9) What necessary resources company will require to globalise business?
a) Human Resource
b) Technological
c) Financial resource
Q10) Is Globalisation develop positive affect on Business functions in United
Kingdom?
a) Strongly agree
b) Agree
c) Strongly disagree
d) Disagree
e) No opinion

Q11) Recommend some ways through which Jaguar can enhance its market share at
global level.
Discuss who will be the sample.
Sample is helpful in select and analyse representative data subset to determine the
patterns in large data set (Santos, 2012). In order to gather data, investigator use the random
data sampling methods and select the 10 respondents from large population. The sample will
be customers of Jaguar company.
Secondary Research
Globalisation refers to the process of integration and interaction among companies,
people and governments worldwide. It benefits the economies of world by increasing FDI at
much greater rate. Under this, information that is collected related to the impact of
globalisation of various functions of company. In order to collect information from the
secondary method of data collection, company will use the books, journals etc.
Analysis and interpretation
THEME 1: Aware about globalisation
Q1) Are you aware about the concept of
globalisation?
Frequency
Yes 8
No 2
Yes No
0
1
2
3
4
5
6
7
8
9
8
2
Column B

Interpretation: From the above mention graph, there are 8 respondents which aware about
the globalisation concept. On the other hand, 2 respondents do not have knowledge about the
concept.
THEME 2: Main benefits of globalisation for Jaguar
Q2) What are the main benefits of globalisation
for Jaguar?
Frequency
More Wealth in world 2
Lower Cost of Living 4
Higher Standard of Living 3
More goods & services at lower prices 1
Interpretation: From above mention graph, there are 2 respondents which said that
globalisation enhance the wealth because of enhanced sales. According to 4 respondents,
globalisation is helpful in minimizing living cost of people. 3 respondents said that through
making business globalise, Jaguar company can provide its cars at reasonable cost. 1
respondents are agree with enhance living standard.
THEME 3: People from various nationalities work for Jaguar company
Q3) Are People from various nationalities Frequency
2
4
3
1
More Wealth in world
Lower Cost of Living
Higher Standard of Living
More goods & services at
lower prices

work for Jaguar company help in
continuous development?
Strongly agree 2
Agree 1
Strongly disagree 3
Disagree 2
No opinion 2
Interpretation: According to given graph, there are 2 respondents which are strongly agree
that people from different nationalities are work for Jaguar company. 1 respondent is agree
with this. 3 respondents are strongly disagree. 2 respondents are not ready to accept this
statement. 2 respondents have no opinion about it.
THEME 4: Major challenges that can be faced by Jaguar
Q4) What are the major challenges that
can be faced by Jaguar at the time of
Frequency
2
1
3
2
2
Strongly agree
Agree
Strongly disagree
Disagree
No opinion

operating their business at global market?
Ethical Business Practices 2
Organizational Structure 3
Public Relations 1
Legal and Regulatory Structure 4
Interpretation: At the time of conducting business at global level, Jaguar should know about
rules and political conditions of other country. There are 2 respondents which said that ethical
business practices is a main challenge. According to 3 respondents, structure of every
organisation is different from each other, so it is main challenge. There are 4 respondents
which said that legal and regulatory structure is a main concern for Jaguar.
THEME 5: Positive impact of economic of globalisation on marketing function
Q5) What are the positive impact of
economic of globalisation on marketing
function of Jaguar?
Frequency
Raised household income 4
Reduce high inflation rates 3
New opportunities for local people 3
2
3
1
4 Ethical Business Practices
Organizational Structure
Public Relations
Legal and Regulatory Structure

Interpretation: According to 4 respondents that enhanced household income is positive
impact of globalisation. There are 3 respondents which said that minimize inflation rates is a
main positive impact of globalisation. 3 respondents are agree with the new opportunities for
local people.
THEME 6: Jaguar makes main financial advantage through outsourcing its operations
Q6) Is Jaguar makes main financial
advantage through outsourcing its
operations?
Frequency
Strongly agree 2
Agree 1
Strongly disagree 2
Disagree 3
No opinion 2
Raised household income
Reduce high inflation rates
New opportunities for local people
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3 3
Column B

Interpretation: As per mention graph, there are 2 respondents are strongly agree that Jaguar
company makes main financial advantage through outsourcing its operations. There is 1
respondent which are agree. 2 respondents are strongly disagree. 3 respondents are agree with
this statement. There is no opinion of 2 respondents.
THEME 7: Role of marketing function in expand business
Q7) What is main role of marketing
function in expand business in other
countries?
Frequency
Identifying needs of other country consumers 3
Make innovation 2
Deal with global clients 5
2
1
2 3
2
Strongly agree
Agree
Strongly disagree
Disagree
No opinion

Interpretation: According to 3 respondents, main role of marketing function is to making
business globalise is to determine needs of consumers. According to 2 respondents, marketing
function need to make innovation in business to attract new consumers. 5 respondents are
agree with an option of deal with global clients.
THEME 8: Different causes of globalisation in marketing function
Q8) What are the different causes of
globalisation in marketing function?
Frequency
Technological advancement 4
Capital mobility 3
Global communication 3
Identifying needs of other country consumers
Make innovation
Deal with global clients
0
1
2
3
4
5
6
3
2
5
Column B

Interpretation: According to 4 respondents, advancement in technology is a main cause of
globalisation. There are 3 respondents which said that capital mobility is main issue that
marketing function of Jaguar face. 3 respondents are agree with the global communication
cause.
THEME 9: Resources company will require in globalise business
Q9) What necessary resources company
will require in globalise business?
Frequency
Human Resource 2
Financial resource 5
Technological 3
4
3
3
Technological advancement
Capital mobility
Global communication

Interpretation: When company expand its business in other country, it is necessary to
arrange all resources. According to 2 respondents, human resource is a necessary resource
because without this, company can not manage and perform its activities. According to 5
respondents, financial resources are necessary. There are 3 respondents which are agree with
an option of technological resources.
THEME 10: Globalisation develop positive affect on marketing functions
Q10) Is Globalisation develop positive
affect on marketing functions in United
Kingdom?
Strongly agree 3
Agree 1
Strongly disagree 2
Disagree 3
No opinion 1
Human ResourceFinancial resource Technological
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2
5
3
Column B

Interpretation: According to mention graph, there are 3 respondents are strongly agree that
Jaguar company makes main financial advantage through outsourcing its operations. There is
1 respondent which are agree. 2 respondents are strongly disagree. 3 respondents are agree
with this statement. There is no opinion of 1 respondents.
Recommendation on findings
There are some of the recommendations using the effective tools and techniques given below:
 Jaguar company should globalise its business for reducing cost of living and enhance
the living standard of people. The globalisation develop the positive impact on business.
 It is essential for Jaguar company to identify the political situations, legal framework
and culture of other country in which it want to expand its business.
 Before globalise business and target the new market, Jaguar should identify needs and
demands of consumers and manufacture the cars accordingly.
 Firm should manage all the resources and in an effective manner such as
technological, proper human resource and financial because without them, company can not
perform its business operations in a significant manner.
 It has recommended that, Jaguar should complete all the legal procedures while
operating business at global level.
Conclusion to the research
It has been concluded from above mention report that globalisation develops the
positive affect on business when one company is going to expand its business in another
Strongly agree Agree Strongly disagree Disagree No opinion
0
0.5
1
1.5
2
2.5
3
3
1
2
3
1
Column B

country. Project management is helpful for Jaguar to attain the specific task in a successful
manner by consider the cost, time and some other resources. In this report-studied about the
Work break down structure and Gantt chart that helps in provide the better time frames as
well as stages for completion project. There has been discussion about value of understanding
investigation to meet with stated objectives and own performance in detailed manner.

REFERENCES
Books & Journals
Baylis, J., Smith, S. and Owens, P. eds., 2017. The globalization of world politics: an
introduction to international relations. Oxford University Press.
Boserup, E., Tan, S. F. and Toulmin, C., 2013. Woman's role in economic development.
Routledge.
Cleveland, M., Laroche, M. and Hallab, R., 2013. Globalization, culture, religion, and values:
Comparing consumption patterns of Lebanese Muslims and Christians. Journal of
Business Research. 66(8). pp.958-967.
Connell, J., 2013. Contemporary medical tourism: Conceptualisation, culture and
commodification. Tourism Management. 34. pp.1-13.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Czinkota, M.R. and Ronkainen, I. A., 2013. International marketing. Cengage Learning.
Falguera, V., Aliguer, N. and Falguera, M., 2012. An integrated approach to current trends in
food consumption: Moving toward functional and organic products?. Food Control.
26(2). pp.274-281.
Pieterse, J. N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.
Pulina, P. and Timpanaro, G., 2012. Ethics, sustainability and logistics in agricultural and
agri-food economics research. Italian Journal of Agronomy. 7(3). p.33.
Santos, F. M., 2012. A positive theory of social entrepreneurship. Journal of business ethics.
111(3). pp.335-351.
Stromquist, N. P. and Monkman, K., 2014. Defining globalization and assessing its
implications for knowledge and education, revisited. Globalization and education:
Integration and contestation across cultures. 1. pp.1-21.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second International
Handbook on Globalisation, Education and Policy Research (pp. 105-125).
Springer, Dordrecht.
Online
Difference Between Primary and Secondary Data. 2018. [Online]. Available through:
<https://keydifferences.com/difference-between-primary-and-secondary-data.html>.

Performance Review and Self-Assessment
Learner Name
Project Title “What are the positive economic, cultural, and
ethical impacts of globalisation on different
business functions within an organisation.
Important stages
 Identification of topic
 Aims
 Objectives
 Collection of Data
 Select Respondents
Key factors you learned from the
project Effective communication skills
What skills did you develop
Time management, Research Skills, Money
management
Discuss the project management skill
you developed
Negotiation and Risk management
Project
Impact of globalisation on marketing department
Did the project achieve its aim:
Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes

APPENDIX
Project Logbook
Name:
Project title: “What are the positive economic, cultural, and ethical impacts of
globalisation on different business functions within an organisation.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed “To identify positive economic, cultural, and ethical impacts of globalisation
on Marketing function”.
Did you fulfil task requirements?
Yes, I fulfil all task requirement.
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Related to time and cost
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
I have lack of time management and money management skills. Lack in communication and
decision making skill
Did you identify any additional risks/issues that have an impact on the project management
plan?
I faces issues related to promoting business.
Problems encountered
Related to time
Points to consider:
What barriers did you face?
I face some barriers related to communication, technological etc.
How did you overcome them?
I get over from all problems through consulting with top management.