Unit 6 Managing a Successful Business Project Assignment - (MSBP)
Added on 2020-10-05
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Skeleton for Unit 6 MSBP – Created by RIIntroductionGlobalisation is defined as the free movement of products, services, people and othercommodities across the globe in an integrated and interdependent manner. It is the result ofincreased trade and dependency of different country upon each other. To take advantage fromthis, government of different nations liberalize their protocols and policies associated withimport-export norms which results in increased trade. This assignment is based on Jaguarwhich is a luxurious vehicle brand associated with Jaguar Land Rover (Boykins and et. al.,2015). This Britain based Multinational corporation is headquartered in Whitley, England.Company has Successfully sustained a visible position worldwide and at present operating inmore than 150 countries. This report includes project objective and aims of jaguar along withProject management plan which involves quality, scope, time, resources and risks. Besidethis, Gantt chart and work breakdown structure is discussed to manage status of project.Different kinds of research and their procedure are discussed which helps the company inacknowledging the behaviour of customers in an appropriate manner.Positive impact of Globalisation in general to the businesses in the UK1.Economic Impact: Globalisation is associated with interdependence and increasedintegration among different countries. This results in enhanced trade and jobopportunities for the people of UK. Economic impact of globalisation for citizens ofUK is lower prices, enhanced competition and economies of scale as they have manyalternatives to chose for a single product. Business owners in UK can invest in othercountries to earn revenues and profits. Business organisation in UK are benefited dueto globalisation as they have wide market to sale their services and products whichresults in increased sales. 2.Cultural Impact: It is associated with interconnection of values, ideas and customson a global basis. Globalisation results in the homogenisation of the world as a singleentity. Organisations and People in UK are becoming more familiar with the culture,customs and traditions of other countries. This helps business organisations of UK inacknowledging the preferences and choices of different people which results inincreased revenues and profitability.3.Ethical Impact: It is related with aspects like business, ethics and globalisation in asummed up manner. Ethical impact of Globalisation in UK is connected with culturalimplications (Chang and Rieple, 2013). For example, when economy in UK faces a
recession or slow down, it is appropriate to reduce workforce in order to maintainrevenue and profits. But in Asian nations where UK company is operating, this will beconsidered very unethical. Due to globalisation morality and other ethical values areincorporated in UK organisations which benefit employees hence results in overallincreased productivity . Background of the ResearchGlobalisation is defined as a tendency through which technologies, people andbusinesses spreads globally. This allows regional and national economies of a nation tointegrate with one another in a dependent manner. Main advantage of globalisation is that notall countries are capable to produce and deliver every kind of commodities, hence by inter-trading government associated with these countries satisfy the needs and requirements oftheir citizens in a desired manner. Globalisation results in more international trade. Servicesand products are offered to people in lower rates and due to competitive advantage people areprovided with standardised and good quality products & services. Jaguar is a Britain basedMNC which operates their business operation worldwide. In 1922, William Lyons establishedthis company. In 2008, this company is owned by Tata Motors Ltd. Jaguar is popularworldwide for their sport cars and luxury sedans. At present around 10,000 employees areworking under Jaguar (Jeston, 2014). Due to luxurious and expensive services, products ofJaguar are widely popular among rich sections of UK and other nations. Globalisationconcerned with different departments of Jaguar like Accounts, HR, marketing and operationare selling, purchasing, advertisement and promotion of service & products on a global basisalong with maintaining funds, budget and human resources of the company in an appropriatemanner. By taking advantage of social media, internet, TV, newspaper and magazinesorganisations in UK understands the demands and preference of customers worldwide. Bytargeting specific group of people and acknowledging their needs, Jaguar can increase theirsales and revenues along with profit margins. Aim of the project: Aims of the Project is to “ To evaluate positive economic, cultural, and ethical impacts ofglobalisation on functions of organisation associated with different departments.”A casestudy on jaguar.Objective of the project: To understand the concept of globalisation.To measure the positive ethical, economic and cultural impact of globalisation onmarketing, HR, accounting and operation department of Jaguar.
To identify the challenges and barriers faced by a company while expanding at globalbasis. Research PlanProject TitleWhat are the positive economic, cultural, and ethical impacts of globalisation on different business functions within an organisation.Project PlanCompany Name:Jaguar CostCost is related with estimated and incurred expenditureswhich are carried out while managing project. Costmanagement is a procedure which involves estimation,allocation and managing finances in a project. It allowsthe project manager of Jaguar to estimate expenseswhich can occur during a project. Different kinds ofcost associated are sunk, direct, variable, fixed andindirect cost. Managing all these costs will helps theproject manager of Jaguar to maintain profitability andcompletion of tasks in specified time. Cost expected byJaguar to globalise it business operations is around 32million pounds. Manager of the company needs tomanage all business operations within this amount onlyto attain maximum profitability.ScopeScope includes information which is needed to start andcarrying out operations. It helps in preparing a list ofaims, targets, deadline and tasks associated with projectof Jaguar. This outlines the results that Jaguar wishes toachieve while expanding their business operationsglobally. Global Project initiated by Jaguar has a highscope and all activities are carried out in appropriateway. This will helps jaguar to earn profits and revenuesalong with increasing brand reputation on global level
(Karadag, 2015). TimeManaging time is an important aspect while working ona project. It helps Manager of Jaguar in deciding thedesired time to conduct any particular activity oroperation. This results in receiving predeterminedoutcomes in a timely manner. Project initiated byJaguar to expand globally will require 4 to 5 months.Within this time departments like HR, operation andmarketing will be able to perform their activitiesaccording to the schedule. QualityQuality in a project is concerned with ability of aservice or product to match the expectation level ofcustomers along with performing satisfactorily forintended purpose. Project manager of Jaguar needs toensure the quality of products before expanding theirbusiness on global basis. Jaguar needs to producepremium quality products to increase their presence ininternational market.CommunicationWhile carrying out a project, it is vital for the projectmanager to have an effective communication withstakeholders, customers and team members.Communication plan helps project manager of Jaguar toset clear vision and guidelines while allocating tasks tothe employees. People concerned with project cancommunicate through social media, internet, telephone,video conference or can meet directly. It will helpsJaguar to organize activities in a desired manner whileexpanding globally. RiskRisks are unavoidable and if considered properly can betransformed into advantage. Risk management planhelps the Project manager of Jaguar to focus onanalysing the potential risks that may originate whileoperating at international level. Associated risks are
fluctuation in currency rates, political instability,cultural sensitivity and economic swings. Riskmanagement benefits Jaguar in minimizing the effect ofrisks especially cost associated risks during project.ResourcesResources are needed to execute the operations andactivities of a project. These resources can be funds,finance, human resource, equipments and other neededfacilities which helps in proper execution of projectoperations. Resource plan helps the project manager ofJaguar to acknowledge the required resources whileoperating at global basis along with the neededquantity. Lack of these resources results inmismanagement of work which can leads to loss ofrevenue and profitability for Jaguar.Type of ResearchPrimary and SecondaryMarket research is basically of two types i.e. primaryand secondary research. Primary research is new andbased on raw data. It is conducted to acknowledge theresponse of individual for a specific question or topic.Surveys, questionnaire and interview with a people or asmall group of individuals. In this method, data andinformation is gathered through first hand research.Focus group discussions are part of primary research.Secondary research is carried out by using data andinformation gathered through primary research.Documents which are publicly available and alreadypublished are used. It is also called as desk research.Bibliography, biographical works, reference books,magazines, journals, newspaper and literature reviewsare the main sources which are used to carry-outsecondary research (Klee, 2014). Qualitative and QuantitativeQualitative research is suitable for exploratory research.It helps in acknowledging and discovering in-depth
knowledge regarding opinion, thought, preference andexperience of individuals. It is less structured due towhich analysing results is a complex process. Inquantitative research information is well structured andpresented in statistical form. This helps in drawinggeneral conclusions in a simplified way. This researchis based on figures and numbers and result is carriedout by studying a particular sample of people fromlarge population. It involves questionnaire, interviewsand surveys which helps in analysing opinion ofcustomers in a better and desired way. Work Breakdown Structure Work break down structure is defined as a hierarchical reflection of all activitiesassociated with a project in terms of deliverables. It breaks down complex processes intosimplified and smaller components. WBS also specifies an appropriate framework for costestimation and cost control (Sparrow, 2012). It represents the scope of project visually andallow team members to monitor each level in detailed manner. WBS results in highproductivity which will benefit jaguar to accomplish their activities within allotted time.WBS also specifies all important details regarding project which will helps Jaguar to managetheir operations in a transparent manner. This will help the firm to manage their globalbusiness operations in an effective manner. Figure 1Work Break Down Structure, 2018
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