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HANK AND PATTY CASE STUDY TABLE OF CONTENTS INTRODUCTION

   

Added on  2020-09-08

9 Pages2961 Words453 Views
HANK AND PATTY CASESTUDY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3QUESTION 1...................................................................................................................................3Logistic consideration:...........................................................................................................3Ethical consideration:.............................................................................................................4Structural challenges:.............................................................................................................4QUESTION 2...................................................................................................................................4MARKETING MIX:..............................................................................................................4QUESTION 3...................................................................................................................................6Competitive advantages:........................................................................................................6Personnel and managing staff issues:.....................................................................................6QUESTION 4...................................................................................................................................6Stating the extent to which profitability and liquidity may impact on expansion decisionavailable to M&S....................................................................................................................6CONCUSION..................................................................................................................................8REFERENCES................................................................................................................................92

INTRODUCTIONIn the recent times, business units lay high level of emphasis on exploring businessoperation with the motive to enhance customer base as well as sales revenue. Research &development is the main aspects which enable business entity to provide business entity to gaincompetitive edge over others by providing customers with the innovative products or services.The present report is based on the case scenario of Marvin & Smith coffee shop which providescustomers with wide varieties and quality services. In this, report will provide deeper insightabout the extent to which expansion plan in Italy prove to be beneficial. Further, report also shedlight on the marketing mix suits to Marvin & Smith coffee shop. It also depicts the factors whichhave impact on the operations of M&S. Report also presents the manner in which profitabilityand liquidity aspects affect business decisionQUESTION 1To develop the business in totally new area there are several challenges which were needto be faced by the professionals as to have appropriate increment in the growth and efficiency.Thus, to ascertain such needs of business Hank and Petty has to analyse the environmentalconditions at Italy. Similarly, there have been various obstacles in terms of operating thebusiness at new location and in the totally new culture. To operate a coffee shop in Italy will bechallenging to the partners but it will adversely improve the profitability and market share ofbusiness at international platform. Therefore, there are several terms which are needed to beconsidered by the partners such as:Logistic consideration:It is the best place known for the various dishes and beverages which determines thecultural variations. Therefore, to develop the expansion project of Hank and Patty it will be afavourable place. To develop the business in the particular location there is need to ascertain allthe needs of the business (Ackley, Decker and Limb eds., 2018). It includes analysing the marketwith having appropriate analysis through the available suppliers of coffee and the location of thebusiness operations. Moreover, In order to have the adequate gains through such operations therewill be promptness and accuracy in business performance. Hank and Patty need to considerabout the transportation mode which will be cost effective and quick in meeting the consumersdemands on time.3

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