Heritage and Cultural Tourism Management: A Comprehensive Analysis

This comprehensive unit delves into the intricacies of heritage and cultural tourism management, exploring its growth, potential conflicts, and the role of different ownership models. It examines the purpose of heritage attractions in meeting diverse customer needs and analyzes the methods and media used for interpretation within the industry. Through case studies of Barcelona and Venice, the unit highlights the challenges and opportunities in preserving cultural heritage while managing tourism effectively. It also provides insights into the responsibilities of organizations in the heritage and cultural industry, drawing on examples from the British Museum and the Victoria and Albert Museum.

Heritage and Cultural Tourism Management

Table of Contents
Introduction......................................................................................................................................3
LO1..................................................................................................................................................4
1.1 Analyse the growth and development of the heritage and cultural industry.............................4
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case Barcelona (Spain) and Venice (Italy)......................................................................................5
LO2..................................................................................................................................................7
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers.........................................................................................................................................7
LO3..................................................................................................................................................9
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites.....................................................................................................................................9
3.2 Analyse roles and responsibilities of organisation in the heritage and cultural industry..........9
LO4................................................................................................................................................12
4.1 Evaluate methods and media used for interpretation within the heritage and cultural industry
for tourists......................................................................................................................................12
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Introduction
This unit has been prepared with the aim of enabling learners to achieve the knowledge of the
cultural and heritage industry in the proper manner. The enlargement and growth of the
traditional and heritage industry have been discussed in this unit of cultural and heritage tourism.
It includes a poster for the better understanding of it. This unit also includes a draft article which
explains the would-be conflicts in the conversation of traditional and cultural resources by taking
the case of Venice in Italy and Barcelona in Spain. On the other hand, it also includes the
experiences and observations of the trip to British Museum and the Victoria and Albert Museum.
The various purposes of heritage and cultural attractions for accomplishing the needs and
requirements of visitors have also explained in this unit in a well-behaved manner.
( Figure 1: Cultural & Heritage)
(Source: Pinterest, 2018)

LO1
1.1 Analyse the growth and development of the heritage and cultural industry
Notes-According to Giaoutzi (2017), this poster helps in understanding the appreciative
development and enlargement of the heritage and cultural industry. As same it includes the
different explanations about the development and advancements of cultural and heritage
(Giaoutzi, 2017).
According to Ramli (2017), the development of the growth has analysed in this poster in a
well-behaved manner with the reasons of satisfying the customers and visitors, expanding the
employment opportunities, facilitating transportation and etc. The main purposes of the
expansion of heritage and cultural sites like getting attached to the past, preserving the heritage
for future has also explained well herein. It also includes the timeline as well (Ramli, 2017).

1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using
the case Barcelona (Spain) and Venice (Italy).
Date: 6 April 2018
Introduction
This article includes various potential conflicts in the conversation of cultural and heritage
resources in Barcelona and Italy.
It is well known that the Barcelona which is in Spain attracts a lot of customers to visit this
place. It attracts a lot of customer by its art, creativity, and innovation as well. As same
Venice which is in Italy also attracts so many visitors with its beauty. The beauty of both of
these places increases the crowd of visitors in such a great manner because of which
environment and cleanliness get affected. Barcelona is becoming so dirty day by day just
because of over visitors. It is highly impacting the presentation of this place in regards to
culture and heritage in a negative manner. As because Barcelona started getting counted in
the list of dirty places the tourism sector is getting affected negatively by this place.
According to Yan (2017), as same Venice is also facing such issues which are related to the
technology. The mobility issues are taking the higher place in this city of Italy, which is
affecting the tourism industry in such a bad manner. Unmaintained roads and building of
heritages in this city also distract the visitors in the higher manner. The cost and revenue of
tourism sector of both of these places are getting decreased. As same it is taking the business
into the situation of loss (Yan, 2017).
There are some of the opinions which can get include in for making it worth and better as
well-
In order to reduce the conflicts, it is important to take proper care of the hygiene of these
places in the better manner.
According to Stone, et. al., (2018), technologies are presenting advancements in today’s

world, so it is important to get changed accordingly and being updated.
Beautiful places like Barcelona and Venice are famous for attracting so many visitors
towards them, so in order to maintain the decorum of it's the overcrowd should get managed
properly (Stone, et. al., 2018).
The government can help these places in constructing and building proper loads which lead
to the historical sites.
Cultural tourism is well known for bringing the higher revenue to the society and community
to grow consistently so it should be protected well
Conclusion
This article includes many potential conflicts in heritage and cultural resources of Venice and
Barcelona. The conflicts like overcrowding, presentation of cultures and heritage to the
visitors, technology have been taken place in it.

LO2
Introduction
This written report includes the actual purpose of cultural and heritage attractions in meeting all
the needs and requirements of the visitors and customers.
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers.
There are so many aspects that have been considered as the main purpose of heritage and artistic
attractions for the various visitors or the customers. It has been studied based on the experiences
and observation from the tip of British Museum and the Victoria and Albert Museum. For
accomplishing the aim of bringing back to the past these places provide the visitors to get
connected with the culture. As same it also helps people in being educated about the traditions
and history. Some of the purposes of heritage and cultural attractions are discussed below for
meeting the visitor's requirement.
Educational Purpose Research Recreation and
Entertainment
According to Timothy (2017),
in order to educate people and
make more knowledgeable
about the culture and heritage,
it gets maintained very well.
This museum helps people by
conducting some sessions and
activities to enhance the
educational skills of people in
the better manner (Timothy,
According to Ruiz, et. al.,
(2017), in order to enhance the
human knowledge and bring
advancement in them, heritage
and cultural places get
properly maintained. It greatly
helps many of the scientist
form entire nation or world by
providing them study about
phenomena, separation in
between of action and research
According to Cheer, et. al.,
(2017), many of the families,
children, and friends also feel
energetic to visit the heritage
and cultural attraction. As
because these places include
art, innovation, creation, peace
and positive nature, it attracts
a lot of people to enjoy these
places by visiting it again and

2017). and many more. British
Museum and the Victoria and
Albert Museum also include
the preferences of research of
scientist which increases the
attractiveness of these places
(Ruiz, et. al., 2017).
again (Cheer, et. al., 2017).
Conclusion
The various purposes of education, research, entertainment and recreation in heritage and
cultural attractions have been included in this report which greatly attracts a lot of customer's by
meeting their requirements and needs.

LO3
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites
3.2 Analyse roles and responsibilities of organisation in the heritage and cultural industry.
Introduction
This leaflet includes the
various types of proprietorship
which impact the entire
administration of heritage and
cultural sites. The
differentiation in between of
that ownership has also
included in.
Public Ownership- According to
Ashworth (2017), the property
which gets owned by the
government is known as the public
ownership. The best examples of
public ownership are – Woodland
trust, English heritage, The
Department for Media and etc.
(Ashworth, 2017).
Voluntary Ownership- The
community sector or voluntary
sector works with no profit. Social
activities by the government
organisations get conducted here
in. Culture and Sports is one of the
best and suitable examples of
voluntary ownership.
Private Ownership- According
to Frihammar, et. al., (2017),
private ownership works very
hard for generating as much as
profit by utilizing and recreating
the cultural and heritage sites for
the tourist. They try to increase
the volume of the visitors so that
they can bring efficiency in their
business. Blenheim Palace is
known as the residence of John
Churchill who was the first Duke
of Marlborough. It is well
designed by Nicholas Hawks
moor and John Vanbrugh. The
responsibility of it is to provide
the best supportive skills to the
people and as same supporting
them for performing at the
outstanding levels. Marlborough
Academy is well known in
assisting the staff to get more
developed by providing an

attractive series of workshops
related to the different
departments, roles and fun as
well. Blenheim Palace is greatly
known for offering a stunning
place to perform or work with
(Frihammar, et. al., 2017).
Evaluate the impact of
different types of ownership on
the management of heritage
and cultural sites.
What are the types of
ownership.
There are two various kinds of
ownership or proprietorship
which impact on the
management and
administration of heritage and
cultural sites. They are named
by- Private Ownership or
Commercial Ownership,
Public Ownership and
Voluntary Ownership. Both of
these ownerships have a high
impact on the supervision of
cultural and heritage sites.
Both of these are differentiated
below.
Analyse roles and
responsibilities of the
organisation in the heritage and
cultural industry.
Objectives, roles, and
responsibilities of Public and
Private Ownership
Public Ownership- According to
Santa Cruz, et. al., (2017), the
public associations like Woodland
trust, the Department of Media and
etc. works for preserving the
heritage sites. As same it also
includes the objective of educating
people about these sites. All these
public sectors greatly contribute to
some of the economic factors such
as job creation, generating the
foreign investment, earnings and
etc. The main role and
responsibility of Woodland Trust
(Figure 2: Heritage)
Conclusion
The differentiation in between of
private, voluntary and public
ownership has been discussed in
this leaflet. As same it describes
the role and responsibility of
Blenheim Palace and Woodland
trust.

How are they different
Private Ownership-
According to Ranasinghe
(2017), commercial property is
considered as the legal title for
the properties proprietorship
by the non-government legal
entities. The private or
commercial property is
different from the property of
public. It gets owned by the
collective or co-operative
property and state entity. The
culture and heritages which get
maintained or controlled by
own public get consider in it.
Blenheim Palace is the best
example of private ownership
(Ranasinghe, 2017).
in UK are to help in planting trees,
inspiring people and protecting the
woods so that people can enjoy the
nature (Santa Cruz, et. al., 2017).
(Figure 1: Heritage Cultural)
(Figure 3: Heritage and Culture)

LO4
Executive Summary
This management report includes the processes and methods which greatly help in attracting the
customers and meeting their needs. Audio-visual media, drama and role play has explained well
here in.
Introduction
This management report includes the various methods for the interpretation within the cultural
and heritage industry of tourist.
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists.
According to Vukcevic, et. al., (2017), interpretation is well known as the conversation about
the cultural and heritage attraction which makes people more efficient and meaningful to the
visitors. It is also known as the activity which is related to the education including an aim of
revealing the meaning of relationships with the use of original objects. It can also get considered
as the revelation of the actual ideas which is behind the declaration of the fact. There are so
many methods and media which are respectively employed by the historical places, monuments,
museums, national parks and etc. (Vukcevic, et. al., 2017).
Boucher’s, Books and Maps- These sources are considered as the main original forms of the
interpretation, which gets available at the British Museum and the Victoria and Albert
Museum. These sources help in providing the concise and complete information about those
cultural and heritage sites. Maps also help attractively in planning the various sites that can get
visited on the interest level. Media for interpretation are well discussed below-
Audio Visual Media- According to Giaoutzi (2017), this technique most popular technique of
interpretation which offers the audio-visual media to the visitors. It helps the visitors to know
more about the places which have been visited by them so that they can influence other people to
visit the same with the importance and goodness of it. The audiovisual media gets developed in

different languages so that people do not face any inconvenience in understanding about British
Museum and the Victoria and Albert Museum (Giaoutzi, 2017).
Drama and role play- According to Ramli, et. al., (2017), this technique also gets used for the
visitors to attract them, to the heritage and cultural sites. It includes some acts, arts, and
characters played by a person. It also helps in giving a message to the visitors about those places.
All these kind of activities helps in attracting the visitors in a great manner by increasing their
interest towards the places. As same it also includes appreciation and awareness of cultural and
natural heritage. All these activities help people in getting indulge in the natural and cultural
environment. On the other hand, it helps in meeting the visitor's needs by enhancing their
knowledge about the culture and heritage (Ramli, et. al., 2017).
Conclusion
This management report includes the various methods of interpretation which helps in meeting
the needs and requirement.

Conclusion
This unit of heritage and cultural tourism helps in understanding the impact of various types of
proprietorship on the supervision of heritage and cultural sites. The different duties and
responsibilities of the association in the cultural and heritage industry has been analysed in this
unit in a well-behaved manner. It has included the efficient and effective examples of one public
and one private sector to understand it better. As same it also includes the differentiation in
between of two ownerships with valid examples. The roles and scopes of interpretation within
the cultural and heritage industry and its impacts on the management and participants have been
explained in this unit in an appropriate manner. This unit defines a clear understanding of the
importance of heritage, traditional and cultural industry. For example, the British Museum and
the Victoria and Albert Museum have been taken into his consideration to understand it better.

References
 Ashworth, G.J., 2017. The construction of built heritage: a north European perspective on
policies, practices and outcomes. Routledge.
 Bærenholdt, J.O., Haldrup, M. and Urry, J., 2017. Performing tourist places. Taylor & Francis.
 Cheer, J.M. and Lew, A.A. eds., 2017. Tourism, Resilience and Sustainability: Adapting to
Social, Political and Economic Change. Routledge.
 Frihammar, M. and Silverman, H. eds., 2017. Heritage of Death: Landscapes of Emotion,
Memory and Practice. Routledge.
 Giaoutzi, M., 2017. Tourism and regional development: New pathways. Routledge.
 Pinterest, 2018. Explore Vermont, Tourism, and more![Online]. Pinterest Available at:
https://www.pinterest.com/pin/409335053603532159/ [Accessed On: 6 April 2018]
 Ramli, Z., 2017. Heritage Tourism in Malaysia: Potential and Challenges. The Social
Sciences, 12(3), pp.431-440.
 Ranasinghe, R., 2018. Cultural and Heritage Tourism Development in Postwar Regions:
Concerns for Sustainability from Northern Sri Lankan Capital Jaffna. Journal of Tourism and
Recreation, 4(1), pp.1-18.
 Ruiz, J.G., Barreth, A.C. and Salazar, M., 2017. INCIDENCE OF CULTURAL ACTIVITIES IN
TOURISM FOR DESIGNING TOURIST PRODUCTS IN GUAYAQUIL. READINGS BOOK,
p.851.
 Santa Cruz, F.G. and López-Guzmán, T., 2017. Intangible Cultural Heritage and Sustainable
Tourism in Córdoba, Spain.
 Stone, P.R., Hartmann, R., Seaton, T., Sharpley, R. and White, L., 2018. The Palgrave handbook
of dark tourism studies. Palgrave Macmillan.

 Timothy, D.J. ed., 2017. Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
 Vukcevic, J., Pekovic, S., Perovic, D. and Stanovcic, T., 2017. Commodifying things past:
Comparative study of heritage tourism practices in Montenegro and Serbia. World Academy of
Science, Engineering and Technology, International Journal of Humanities and Social
Sciences, 4(1).
 Yan, H., 2017. Heritage tourism in China: modernity, identity and sustainability. Channel View
Publications.