Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 Changes in consumer trends due to digital technology
 Analysis of cultural, social, personal and psychological factors
 Critical analysis of emerging trends
 Conclusion
 References

Consumer behaviour is the study which basically focusses on the behaviour
of the consumer how they purchase goods, uses them and disposes off. But
they are affected by various factors which can be due to the social class
they belongs to or the culture and sub-culture that they live in. It is
important for the marketer to analyse the buying process of the consumer
because it helps them to identify the factors and modify their strategies and
policies to ensure their survival.
Introduction

Influence of various factors on consumer
behaviour and attitude
Consumer Behaviour is concerned with the study of how people
whether individually or in groups purchase, use and dispose the
goods and services. Consumer behaviour helps to examine the
influences of emotional and mental state, mindset, also how do they
perceive things on their buying behaviour.