This presentation discusses the factors influencing consumer behavior and attitude in the hospitality industry, including social, cultural, and psychological factors. It also explores how consumer trends are changing due to the impact of digital technology. The study focuses on Bicester Village Hotel in the UK and its efforts to understand and attract customers from different countries.

Study on the factors influencing consumer behavior and attitude in the hospitality industry and the changing consumer trends due to digital technology.

Hospitality Consumer Behaviour and Insight

Leadership Management

Hospitality Consumer Behaviour and Insight: Assignment

This presentation discusses the cultural, social, personal, and psychological factors that influence consumer behaviour in the hospitality industry. It explores how consumer trends are changing due to the impact of digital technology and analyzes the emerging trends in consumer behaviour and attitudes. The presentation also provides insights into the impact of these factors on the hotel industry.

PowerPoint Presentation

This presentation examines consumer behaviour in the hospitality industry, with a focus on Marriott Hotel in the UK. It explores the cultural, social, personal, and psychological factors that influence consumer behaviour and attitudes. It also discusses how consumer trends are changing due to the impact of digital technology. The presentation analyzes the emerging trends in consumer behaviour and attitudes using specific examples from the hospitality industry.

This presentation provides an analysis of the factors influencing consumer behaviour and attitudes in the Britannia hotel industry, including cultural, social, personal, and psychological factors. It also discusses the changing trends in consumer behaviour due to digital technology and the critical analysis of emerging trends in consumer behaviour and attitudes. The presentation concludes with a summary of the findings.