Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Concept of Consumer behaviour
 Influence of various factors on consumer behaviour and attitude
 Changes in consumer trends due to digital technology
 Conclusion
 References

Behaviour of consumers is associated with customer's actions in
marketplace and reason behind those behaviours. This presentation is
prepared in context with Holiday Inn, a America based hotel chain
which is owned by Britain. This presentation is going to mention about
different factors and their influence on the customer behaviour along
with their attitudes. Changes in customer trends due to digital
technology are discussed.
Introduction

Consumer behaviour
Customer behaviour is basically a field of human behaviour which
helps in analysing how a person as individual or in group responds
towards the products and services which they are already using or
planning to purchase. Identifying customer behaviour helps a firm
in offering desired services so that maximised profits can be
achieved.