Hospitality Consumer Behavior Insight

This presentation explores the different factors that influence consumer behavior in the hospitality industry, including cultural, social, psychological, and personal factors. It also discusses the changing consumer trends due to the impact of digital technology and how businesses can adapt to these changes. The presentation provides insights into the importance of understanding consumer needs and wants and providing products and services accordingly.

Hospitality Consumer Behavior Insight
Task 1 (P1 & P2)

Table of content
Different cultural, social, psychological and personal factors that influences
consumer behaviour and decisions
Consumer trend are changing due to impact of digital technology
Conclusion
References

Introduction
The behaviour of people or individual is connected with motivation, behaviour and
psychology. It is important for business organisation to focus on consumer needs and
wants then should provide products and services accordingly.

Factors affecting consumer behavior
There are different factors such as cultural, personal, psychological and social used by
customers to select products and services as per their choise that helps to meet with needs and
wants. This is set of action, played by consumers by purchasing products and services from
business organisation. These factors affects the behaviour of consumers such as:

Personal factors
This is related with buying behaviour of people such as age, economic circumstances,
personality, occupation and lifestyle.

Social factors
This factor is related with social factors such as living standard of people, social support,
social status and integration which influences customers to buy products and services
accordingly.

Cultural factors
This is related with set of beliefs, traditions, language and moral values which influences
customers to select the best option and make buying decisions.

Psychological factors
Psychological factor: This factor mainly related with social distruption,
work environment, bereavement etc. It attracts customers towards itself in
order to make purchase decision.

Consumers Trends Are Changing
Digital technology is consider as breakdown structure ot important tool which
is used to face the changing trend efefctively and increases productivity as
well as profitability. As digital technology helps to provide information to
customers in less time and increases business performance. For instance,
Weatherspoon Hotel is using digital technology due to chaning in trend that
impacts such as:

Online dealing:
Online dealing: Digital technology is helpful for business
organisation as they can provide information, easy
transation, instant payment and booking advance etc.
Which helps customers to take fast decisions. In context to,
Weatherspoon Hotel make easy transations, provide
advance booking and cencellation facility, new and
discounted offers etc. With the helps of digital technology.

Communication gap
Communication gap: Digital technology uses to minimize the
communication gap and build strong relationship between customers and
organisation. Such as Weatherspoon uses chatbots by using digital
technology theta helps customers to get answers of their queries and select
best alternatives.

Cont..
Therefore, it has been defined that digital technology is most prefereable tool by
organisation thta helps in operations and attracts customers by providing attarctive
product and services as per changing trend. It helps Weatherspoon Hotel to accept the
changing trend and develop new services with the help of new technology that
processed to make buying decision by customers.

Conclusion
From the above presentation it can be included that purchasing decision are
made by customer by analyzing various information. They identify their
needs and search the market to meet with their expectations.

References
Bilgihan, A., and et. al., 2016. Consumer perception of knowledge-sharing in travel-
related online social networks. Tourism Management. 52. pp.287-296.
Londoño, J. C., Elms, J. and Davies, K., 2016. Conceptualising and measuring consumer-
based brand–retailer–channel equity. Journal of retailing and consumer services. 29.
pp.70-81.
Klaiman, K., Ortega, D. L. and Garnache, C., 2016. Consumer preferences and demand
for packaging material and recyclability. Resources, Conservation and Recycling.
115. pp.1-8.